In 1898, William Morton's Theatre Royal showed a 'Veriscope' film, probably the first time any film was shown in a Hull theatre. The Prince's Hall was the first purpose-built cinema in Kingston upon Hull, and was opened in George Street by Morton in 1910 (renamed the Curzon 1955). As Hull embraced the new age of public entertainment, attendances at traditional theatre declined. Luxurious cinemas, taking their inspiration from theatres and music halls, were built to accommodate audiences in almost every neighbourhood in the city. By 1914, there were 29 cinemas, theatres and halls showing films in the city. The London and Provincial Cinema Company owned the Hippodrome; the National Electric Picture Theatres owned the Theatre de Luxe, but Morton's was the largest and most influential cinema chain in Hull.

Since 1895, Morton had been a leading light in theatre and then, from 1910, also cinema. However, in 1935, with decline in theatre going, his long reign and businesses came to an end. Associated Hull Cinemas Ltd became the largest circuit in the city, owning 11 cinemas, and this enabled them to command the best films.'Cinema Development in Hull', Hull Daily Mail, 1 July 1935 p. 1. Statement by the consortium's chairman, T. Fawley Judge. The consortium later bought the Prince's Hall. Another expanding speculative group, City and Suburban Cinemas (Hull) Ltd, built the Regal, the Rex, the Regis, and the Royalty in rapid succession.

The number of cinemas in Hull peaked at 36 in 1938. British film making flourished during the war years and cinema attendances were much higher,"House of Lords – The British Film and Television Industries – Communications Committee". www.publications.parliament.uk. para18. Retrieved 8 July 2016. but by the end of the Second World War there were only 25 (several had been bombed). By 1964, competition from radio and television (and latterly bingo) had reduced the number of cinemas to 10."Social institutions ", British History Online. www.british-history.ac.uk. Retrieved 15 May 2016

A number of old picture houses remain around Kingston upon Hull; one, the former National Picture Theatre is a ruin from the Hull Blitz, while others have been converted to different uses.

Early days

William Morton

The first building in Hull expressly constructed for the 'exhibition of animated pictures' was undertaken by William Morton, Hull's theatre magnate, later known as 'Grand Old Man of Hull'.Hull Daily Mail, 20 August 1923 p. 7 Beyond North Bridge Morton entered into partnership with the New Century (Leeds) Circuit and registered a new private company (called Prince's Hall (Hull), Ltd.) with a capital of £10,000 in £1 shares to take over the site of the Victoria Hall, formerly the George Street Baptist Chapel. The picture house, with 1,500 seats, opened in 1910.Hull Daily Mail, 24 January 1929 p. 3; 91 To-Day. Mr W. Morton, Hull's Theatre Magnate

Morton's business life bridged the national and local development from theatre to cinema. In 1895, while still living in Greenwich, he took on the lease of Sefton Parry's Theatre Royal (built in 1871) on Paragon Street and appointed his son W. F. Morton as manager. In 1902, he established Morton's Ltd with two of his sons, George and W. F., and built the Alexandra Theatre in Charlotte Street. George was appointed manager. By 1910, cinematograph had long been part of the entertainment there, but that year George Morton brought in back-screen projection, considerably improving quality.Hull Daily Mail 23 May 1910 p. 7

In 1907, Morton bought out the Grand Opera House in George Street, and put in 'W. F.' as manager. In 1909, he gave up the lease on the Theatre Royal (it later became the Tivoli). Then, in 1910 came the Prince's, the first purpose-built picture house. His next project, situated at the junction of Holderness Road and New Clarence Street, was the Holderness Hall. It cost £12,000, seated 2,000 people and opened in October 1912.Hull Daily Mail 25 October 1912 p. 6 It was sold in 1931. Eventually all the Morton Theatres were, partly or fully, operated as picture houses.

In 1914, Morton and his sons established another company, Morton's Pictures, Ltd. On 1 February 1915, this company opened their Majestic Picture House on the site of the old Empire Variety Hall in George Street. The work was designed and carried out by local architects, Freeman, Sons, and Gaskell, who had also designed the Prince's Hall and the Holderness Hall. The hall had a built-in wide screen and three projectors. A feature of the programme on opening day was 2,000 feet of Kinemacolor, the remainder of the programme completed by 'the highest class of films'.Hull Daily Mail 27 January 1915 p. 3; 2 February 1915 p. 3 – feature and advert Tom Bogue, artist and Morton's son-in-law, became manager.Hull Daily Mail, 11 March 1950 p. 3 He Paints His Memories With A Brush

In September 1919, Morton's final venture was to purchase the Assembly Rooms on Kingston Square and to convert the larger hall into a picture house. As a business venture, this was less successful but did much better when converted into a dance hall.Hull Daily Mail January 1920 A smaller room became the Little Theatre.

In 1935 the Morton family businesses ceased to be financially viable and both their companies closed down. Tributes were paid to their long history of contributions to quality entertainment in the city. W. F. Morton died that June, William Morton, now aged 97, severed his connections with cinema and theatre and finally retired. Tom Morton was licensee of the Prince's Hall. Tom Bogue, son-in-law, manager of the Majestic, became licensee of the West Park Cinema, Anlaby Road.Hull Daily Mail, 26 August 1935 p. 5 License restriction on Hull Hall The Grand and the Majestic were sold to a consortium, Associated Hull Cinemas Ltd, and renamed the Dorchester and Criterion respectively, making this consortium the largest cinema group in the town with 11 properties.Hull Daily Mail, 1 July 1935 p. 1 Cinema Development in Hull The Alexandra had been up for sale for 6 months but was then let to Terence Byron Ltd as a variety theatre.

Brinley Evans

Brinley Evans (managing director) came to be known as Hull's "Mr Cinema". The son of a local estate agent, Evans founded (Associated) Hull Cinemas Limited and went on to build up an impressive portfolio of thriving picture houses in and around the Hull area. His first acquisition was the Cleveland. A short time later, he acquired the Monica on Newland Avenue, and the centrally situated Theatre de Luxe, which he renamed The Cecil. Evans went on to acquire The National, on Beverley Road, and the Hessle Picture House. He built the Langham on Hessle Road, (which was the largest cinema in the north of England, at the time, seating 2,800 patrons). Further acquisitions followed – The Carlton on Anlaby Road, and The Savoy on Holderness Road.

By the 1930s Hull Cinemas Ltd also controlled the Plaza in Hessle, The Priory on Spring Bank West, and The Central on Prospect Street.

The Grand Theatre on George Street was bought from the Morton family together with The Criterion and The Prince's Hall. In the post-war 1950s, Mr Evans went on to build a replacement for his flagship theatre, The Cecil. It opened in 1955. His final venture – The Berkley, opened in 1956 just nine days after ITV became available in the area. Located on Hull's Bilton Grange Estate, some five miles to the east of the city centre, the purpose-built cinema, modelled on the new Cecil building, wasn't the success the company had hoped for. Commercial TV had arrived, and for Mr Evans, some difficult choices were to lie ahead.

Lost cinemas

The lost cinemas that are identified here include their most recent known name and are ordered in their approximate region. The list includes those already mentioned in 'Early days' above.

City centre By Paragon railway station at 132 Ferensway, and built by the County Cinema chain, stood the Regal.Old Cinemas of Hull, Friends of Hull Screen Completed 6 weeks ahead of schedule and opening on 26 January 1934, the vast Regal Cinema with 2,553 seats in stalls and single balcony, was the centrepiece of a £95,000 development mixing leisure, retail and office units.These used to be the pictures, Hull in Print, June 2003 Three years after opening it was acquired by Associated British Cinemas (ABC) on 8 November 1937. In 1989, amid talks of closure the ABC Regal was renamed Cannon, before finally closing 29 June 1989. The building was demolished in 2004, to make way for the St Stephens development. The other three ABC cinemas – the Royalty, Rex and Regis – were built in 1935 for City and Suburban Cinemas (Hull) Ltd., before being acquired by the larger national company.

Anlaby Road On Anlaby Road were the Cecil (by Ferensway), the Tower (built 1914), and the Regent (built 1910 as Kinemacolor Palace; renamed 1919), all within the city centre.

The original Cecil was called the Theatre De Luxe and opened in 1911. In 1925 it was demolished and rebuilt to a radically changed ground plan. The auditorium had been along Ferensway, now it was perpendicular to that road. It re-opened as the Cecil on Monday 28 September 1925. That theatre was destroyed during a night of air raids on 8 May 1941 but the remains were not cleared until 1953. Work on the new Cecil was begun in April 1955, on the site of the former Mariners' Hospital diametrically across the junction from the 1925 Cecil. It opened on 28 November 1955 with 1,374 seats in the stalls and 678 in the balcony. The cinema operation was closed on 26 March 1992. The building continued to be maintained by Mecca Leisure Group as a bingo hall following the closure of the cinema, however the bingo hall was closed in February 2023, leaving the building currently unoccupied.

Anlaby Road was also home to a short lived open air cinema. The Garden Cinema lasted just four months, between July and October 1912. Managed by Arthur Graham, it was situated on open land to the west of the Emigrants Station. The Pavilion Picture Palace opened on the same site in the summer of 1915. It closed in 1917.

The West Park Palace at 419–421 Anlaby Road, was opened in 1914 and later known as the West Park Picture Theatre. By 1935 it was licensed as the West Park Theatre and in 1950 was referred to as the West Park Cinema.

Further west at 474 Anlaby Road was the Carlton Picture Theatre, opened on 9 September 1928, designed by Blackmore & Sykes and built by Greenwood & Sons. It was run by Hull Picture Playhouse Ltd. It continued unaltered (save for minor war damage) until April 1967, after which it became a Mecca Bingo Club until 2008.

West

On Spring Bank West from 1938 to 1959 was a large cinema, the Priory, since used as retail premises.

Travelling west on Hessle Road the first cinema reached was the Langham. Built in 1929, it was on the sites of both the Magnet (in West Dock Avenue) and the Hessle Road Picture Palace (both of 1912). Next reached was the Eureka of 1912, then ABC Regis, and finally the Plaza at Hessle Square.

Much later, the 8-screen UCI opened on 16 November 1990 in the St Andrews Quay development near Hessle Road. It was closed on 1 July 2004. Taken over by the Terra Firma Group who operated Odeon Theatres Ltd. on 28 October 2004. At that time Odeon were already operating their own purpose built 10-screen cinema and they never re-opened this one. It was demolished in early-2005 and a Currys electrical store was built on the site. Seating capacities in the screens were; 172, 172, 152, 174, 468, 275, 134 and 152.

East

Cleveland Street had one cinema – the Cleveland, built 1914, damaged and re-opened in 1941 and finally closed in 1960.

Heading east, the only cinema on Hedon Road had been the short-lived Picture Palace of 1912–1914.