Lahore Fashion Week has been used in media coverage to refer to fashion-week events held in Lahore, Pakistan, particularly those organised by the Pakistan Fashion Design Council (PFDC). The PFDC held its first fashion week in Lahore from 16 to 19 February 2010, featuring 32 designers. The event was held under heightened security amid concerns about militant attacks on cultural events in the city.
The PFDC subsequently organised recurring fashion weeks under the PFDC Sunsilk Fashion Week name, with later editions held in Lahore and Karachi. An edition held in Lahore in April 2019 featured established and emerging Pakistani designers and was organised in conjunction with the Trade Development Authority of Pakistan.
History The Pakistan Fashion Design Council (PFDC) held its first fashion week in Lahore from 16 to 19 February 2010. The event featured 32 designers and was staged at the Royal Palm Golf and Country Club. It took place under heightened security, including armed guards, police and airport-style scanning, amid concerns about the attacks on cultural events in Lahore. Contemporary coverage described it as Pakistan's second fashion week, following an earlier event in Karachi.
PFDC subsequently continued organizing fashion weeks under the PFDC Sunsilk Fashion Week name. By 2011, the event was being held alternately in Lahore and Karachi. Later Lahore editions included the 11th PFDC Sunsilk Fashion Week at the Expo Center in March 2018.
Format and designer development PFDC Sunsilk Fashion Week was organized primarily around ready-to-wear fashion. By 2016, the four-day programme included separate showcases for luxury prêt, high-street brands and textile or voile collections. The ninth edition, held at Lahore's Expo Center in March 2016, included both established designers and emerging labels.
The event also incorporated programmes for emerging designers. By 2017, its Rising Talent segment was a regular feature, with designers selected from the Pakistan Institute of Fashion and Design and mentored by established designers before presenting collections at the fashion week. In 2018, PFDC introduced a Craft/Design Show intended to incorporate indigenous craft techniques into contemporary fashion presentations.
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