The Breeze (New Zealand radio station)

The Breeze is a New Zealand radio station playing an adult contemporary music format owned by MediaWorks New Zealand. It airs in 25 markets across New Zealand and each market shows a mix of local and network programmes.

The station reached its highest ever audience of 671,000 listeners in 2021.

The Breeze launched a television channel called The Breeze TV in March 2020, which was acquired in December 2020 by Discovery, Inc. as part of its purchase of MediaWorks' television operations. Breeze TV became an online-only channel in March 2022. It ceased broadcasting in December 2022.

History

Early years In 1993, owner Independent Broadcasting Company rebranded local stations 91FM (Auckland), Kiwi 898FM (Waikato), and Windy FM (Wellington) to The Breeze. The Auckland and Waikato stations previously played a hit music format and were changed to a hot adult contemporary format using the slogan "Not Too Heavy, Not Too Soft." In Wellington, Windy FM had played classic rock before rebranding and changing to the easy listening format that would be used on future Breeze stations.

All three stations of The Breeze ran separately from each other, and each market had its own local shows.

Change of ownership In 1995, The Breeze in Wellington was sold to the More FM Group, and in 1996, its parent company in Auckland and Waikato was sold to Prospect Limited.

At the end of 1996, Prospect Limited was sold to The Radio Network (TRN), and in 1997, TRN closed down The Breeze in Auckland and Waikato. It then used these frequencies to start 91ZM in Auckland, and 89.8ZM in Waikato.

The Breeze continued to broadcast in Wellington, and by 2000 the station was owned by Canwest, along with More FM and Channel Z, CanWest then purchased RadioWorks, and in 2001 The Breeze became part of RadioWorks collection of local once off stations known as LocalWorks. RadioWorks, later known as MediaWorks Radio.

Expansion to other markets The Breeze made a return to Waikato in 2003 when local station Y 99.3 was rebranded as The Breeze, retaining Y99.3 local announcers but changing music format from adult contemporary to easy listening.

In 2004, MediaWorks decided to make their local station branding consistent in each market: In regions where MediaWorks operated one local radio station, it was rebranded as More FM, and if a second local station was operating in the region, that station became The Breeze.

Networking In 2006 The Breeze launched in the Auckland market as a completely new station.

In April 2007, Dunedin and Palmerston North were the first two regions to replace some of its local programming, focusing on delivering a local breakfast show only. Creating a network allowed The Breeze to launch in other markets such as Hawke's Bay, Bay of Plenty and, Southland.

In March 2009, a live networked breakfast show was introduced. The networked breakfast could be heard in regions where there was no local breakfast show - regions with a live breakfast show were not affected. In 2010 the networked breakfast was replaced with the Auckland breakfast show, presented by The Two Robbies (Robbie Rakete and Robert Scott).

In 2015, The Breeze added more local programming. In the Waikato, a local drive show was added. The More FM local breakfast announcers in Dunedin and Hawke's Bay were moved to the local The Breeze stations in their respective markets.

In 2017, The Breeze Auckland moved away from a network product to become a fully local radio offering. All show day parts, including weekends and overnights, are now local to Auckland only; this is the only metro major brand offering this.

In 2018, The Breeze launched in Timaru, Oamaru, Ashburton, and the Mackenzie Country, with a local breakfast show broadcast to the regions.

Format change Traditionally known as an easy listening radio station, The Breeze dropped this title in 2011. The Breeze in 2017 dropped 60's from its playlist. Positioned as "Your place to relax", with More Music, Less Talk.

Television arm

On 16 April 2020, The Breeze launched Breeze TV, a music TV channel on Freeview channel 14 and Sky channel 119. On 1 December 2020, international media company Discovery, Inc. acquired Breeze TV as part of its acquisition of MediaWorks' television arm. The Breeze TV closed down in December 2022.

Stations Network City/Town Frequencies Mid-Northland 100.7 MHz Whangārei 90.8 MHz Rodney 104.9 MHz Auckland 93.4 MHz Waikato 99.4 MHz Tauranga 95.8 MHz Thames/Hauraki 90.8 MHz Pauanui/Tairua 90.7 MHz Mercury Bay 96.7 MHz Whangamatā 99.5 MHz Rotorua 91.9 MHz Taupō 100.8 MHz Whakatāne 92.1 MHz Gisborne 94.9 MHz Hawke's Bay 97.5 MHz Taranaki 92.4 MHz Whanganui 97.6 MHz Manawatū 98.6 MHz Kāpiti Coast 100.7 MHz Wairarapa 99.9 MHz Wellington 94.1 MHz, 98.5 MHz Nelson 97.6 MHz Marlborough 89.7 MHz (Blenheim) 98.7 MHz (Picton) 97.1 MHz (Kaikoura) Christchurch 94.5 MHz (Christchurch) 100.5 MHz (Lyttelton) Ashburton 106.1 MHz (Ashburton) South Canterbury 92.3 MHz (Timaru) North & East Otago 97.6 MHz (Oamaru) Otematata 90.1 MHz Mackenzie 99.8 MHz Omarama 98.9 MHz Dunedin 98.2 MHz Queenstown 99.2 MHz (Queenstown) 97.8 MHz (Wanaka) Alexandra 96.7 MHz (Alexandra) Southland 91.6 MHz

Networked programmes on The Breeze originate from the Auckland studios (except the daytime show and the network breakfast show, which originate from the Christchurch studios since March 2025). The first network breakfast shown was The Two Robbies as the show was originally presented by Robbie Rakete and Robert Scott. In 2015 Robert Scott moved to the Drive show and was initially replaced by Anna Thomas, before Jeanette Thomas joined the show in 2016.

In April 2016 the Wellington breakfast show presented by Steve Joll and Kath Bier became the network breakfast show presented from the Wellington studios until the end of 2018.

Since Late 2025 Gareth Lischner hosts the network breakfast show for markets that do not have local breakfast shows. Previously the show was hosted by Kris Edwards from January 2019 until December 2021, Justin Rae from January 2022 until 2023, Mike Puru from 2023 until 2025 and Adam Percival during early 2025.

The workday show has been presented from the Christchurch studios by Sarah van der Kley from July until December 2022 and since March 2025. This show was presented from Auckland by Kerry Smith until she died in April 2011 and Alison Leonard from 2011 until July 2022 and Robert Scott from 2023 until February 2025.

Mike Puru presents the drive show from the Auckland studios since March 2025. Previously the show was presented from the Auckland studios by Mark Leishman, before he moved to newly created MediaWorks station Magic until his departure in December 2022, Robert Scott from April 2015 until December 2022 and from Christchurch by Sarah van der Kley from January 2023 until February 2025.

All regions take the networked night show which is presented by Tania Burgess.

Northland The Breeze launched in Northland in March 2023. It broadcasts to the Mid-Northland area (including Kaikohe) on 100.7 MHz and to Whangārei on 90.8 MHz. The two frequencies were previously used by other MediaWorks brands (including Radio Live, Magic Talk and Today FM).

Rodney The Breeze launched in Rodney and the upper part of the Auckland region in January 2023. It broadcasts on 104.9 MHz, a frequency previously used by Magic.

Auckland Launched on 12 June 2006 on the former Solid Gold FM frequency with Solid Gold moving to 93.8 MHz. The Auckland studio is where all network shows are produced where all announcers also produce a local show for Auckland, with voice breaks tailored to the Auckland audience. In 2016 a local Auckland only breakfast show was reinstated presented by Robert Rakete and Jeanette Thomas. The major change in 2017, The Breeze Auckland is local 24 hours a day, seven days a week. The only major metro radio brand in New Zealand to offer a full local offering.

Waikato This station was originally Waikato's Y99.3 playing an Adult Contemporary Music Format. The station was relaunched as The Breeze in April 2003, this was the very first station to be rebranded as The Breeze.

Coromandel Peninsula The Breeze broadcasts in Thames on 90.8 MHz, Mercury Bay on 96.7 MHz, Pauanui/Tairua on 90.7 MHz and Whangamata on 99.5 MHz.

Tauranga The Breeze launched in Tauranga around September 2007 on 96.1 MHz, a frequency previously used by other MediaWorks brands (including Radio Pacific and, later, Radio Live), before moving to 95.8 MHz.

Rotorua The Breeze launched in Rotorua in 2008 broadcasting temporarily on 96.7. Previously 96.7 had been used to broadcast Mai FM into Rotorua, RadioWorks purchased Mai FM in March 2008 and replaced Mai FM with The Breeze. However, when The Radio Network purchased the 96.7 MHz frequency in July, it switched frequency to 91.9 MHz, formerly used by Radio Live.

Whakatāne The Breeze launched in Whakatāne on 1 June 2023. It broadcasts on 92.1 MHz, a frequency previously used by other MediaWorks brands (including Radio Pacific, Radio Live, Magic Talk and Today FM).

Gisborne The Breeze launched in Gisborne in March 2023. It broadcasts on 94.9 MHz, a frequency previously used by other MediaWorks brands (including Radio Pacific, Radio Live, Magic Talk and Today FM). Prior to 2010, Radio Pacific and, later, Radio Live were broadcast on 94.8 MHz.

Hawke's Bay Commenced broadcasting 6 August 2007, on 97.5 MHz, the frequency previously used by Radio Pacific (now 549 kHz), then by Radio Live (now 106.3FM). In 2015 a local breakfast was introduced when More FM Hawkes Bay announcers Kevin Wagg and Megan Banks moved to The Breeze. In April 2017, Martin Good moved from The Hits to The Breeze. In September 2018, Good's former co-host from The Hits, Sarah, also moved to The Breeze Breakfast. In January 2022, Sarah was replaced by Jacque Tucker (transferred from More FM Rodney).

Taranaki The Breeze originally launched in Taranaki in February 2008 broadcasting on 100.4 MHz, a frequency not previously used by any other station, however after less than six months on the air this frequency was taken over by student station The Most FM. The Breeze was relaunched on 92.3 MHz, a frequency that ironically was previously occupied by The Most FM. Before switching to a live networked breakfast in March 2009.

Manawatu This station was originally Manawatū's Magic 98.6FM. It was relaunched as The Breeze in 2004 when RadioWorks rebranded all their Easy Listening stations as The Breeze.

Wairarapa The Breeze began transmission across the Wairarapa from the Popoiti transmitter southeast of Greytown and northeast of Martinborough in March 2010. It originally broadcast on 99.8 MHz, a frequency which had previously been used by More FM Wairarapa's Martinborough infill (which moved to 105.5 MHz). In October 2010, the frequency was altered slightly to 99.9 MHz as part of the nationwide realignment of FM frequencies. Brent Gare presents the local breakfast show.

Kāpiti Coast The Breeze began transmission across the Kāpiti Coast and Horowhenua regions in late 2004. This occurred when RadioWorks replaced all of their local stations with the More FM brand. Subsequently, local station 90.2 2XX FM was rebranded as More FM, however as there was already a local More FM station in existence on 99.6 MHz, that frequency became The Breeze 99.6.

Wellington Wellington is the home of the very first The Breeze radio station under the Easy Listening format. The history of this station dates back to the 1970s as Radio Windy and later Windy FM when the station switched to FM. Radio Windy changed formats several times from Easy Listening to Adult Contemporary to Classic Rock before changing back to Easy Listening when the station became The Breeze in 1993. The format of The Breeze in Wellington was then rolled out to other stations in 2003 and 2004.