A pop-up restaurant is a temporary restaurant. These restaurants often operate from a private home, former factory, existing restaurants or similar space, and during festivals. Various other names have been used to describe the concept of setting up a restaurant without the typical level of up-front costs, such as guerrilla diners and underground supper clubs.
Description Pop-up restaurants have been popular since the 2000s in Britain and Australia, but they are not a new phenomenon. Pop-up restaurants have existed in the United States and Cuba. Diners typically make use of social media, such as the blogosphere and Twitter, to follow the movement of these restaurants and make online reservations.
Pop-up restaurants, like food trucks, are an effective way for young professionals to gain exposure of their skills in the field of hospitality as they seek investors and attention pursuant to opening a restaurant or another culinary concept.Sarah Schindler, Unpermitted Urban Agriculture: Transgressive Actions, Changing Norms, and the Local Food Movement, 2014 Wisconsin Law Review 369, available at https://ssrn.com/abstract=2414016
Pop-up restaurants have been seen as useful for younger chefs, allowing them to utilize underused kitchen facilities and "experiment without the risk of bankruptcy"."At Pop-Ups, Chefs Take Chances With Little Risk", Gregory Dicum, New York Times, 11 February 2010 By 2013, this restaurant style had gained steam and prevalence in larger cities thanks in part to crowd-funding efforts that offered the short-term capital needed to fund start-up costs.
Notable entrepreneurs, chefs, and restaurateurs have opened pop-up restaurants: Jason Atherton"Jason Atherton Pop-up Restaurant" , PKL, 30 January 2011 Camille Becerra"Born to eat and run" , Brian Niemietz, New York Post, 6 May 2010 Thomas Keller Pierre Koffmann Ludo Lefebvre"'Pop-Up' Restaurant LudoBites Hit Of Los Angeles" , Alex Cohen, Southern California Public Radio, NPR, 23 August 2010 Stephen Starr"Guess Who's Coming To Dinner?" , Danielle Stein, W Magazine, September 2010 Alain Ducasse
Restaurant Day
Differently from traditional pop-up restaurants, which tend to financially support their restaurateurs as means of profit or living, the Restaurant Day event () invites people to put up their own restaurants, cafés, and bars for one day only. Founded by Timo Santala, Olli Sirén, and Antti Tuomola in Helsinki, Finland, in 2011, the movement is intended to promote and celebrate food culture.
See also Flash mob Pop-up exhibition Pop-up hotel Pop-up retail
References
External links
Food Trend Predictions For 2011. Epicurious.