KQFO (100.1 FM) is a radio station licensed to Pasco, Washington, United States, and serves the Tri-Cities area. The station is currently owned by Noemy Rodriguez. On October 1, 2010, the call sign was changed from KGSG to KRKG-FM.
Timeline On February 4, 2016, KRKG-FM moved from 93.7 FM to 100.1 FM, swapping frequencies with KQFM Hermiston, Oregon, which moved from 100.1 FM to 93.7 FM.Oregon/Washington Stations Complete Frequency Swap Radioinsight - February 4, 2016 The station is broadcasting at 100.1 MHz under a construction permit; its broadcast license is still held at 93.7 MHz.
On February 8, 2016, KRKG-FM changed their format to adult album alternative, branded as "100.1 The Oasis". The station changed its call sign to KQFO on February 9. On December 14, 2016, KQFO changed their format from adult album alternative to classic rock, calling it "Oz 100, Legends of Rock".Tri-Cities WA Oasis Flips to Classic Rock Radioinsight - December 14, 2016 Just 3 months later, on March 23, 2017, 100.1 flipped to adult hits as "100.1 Bob FM".Third Time Could Be The Charm for "Bob 100.1" Pasco Radioinsight - March 23, 2017
On August 21, 2018, KQFO changed their format from adult hits to regional Mexican, branded as "La Ley".La Ley Kicks Bob FM Out of Kennewick/Richland/Pasco Radioinsight - August 21, 2018
On December 10, 2020, Alexandra Communications sold KQFO and translator 106.9 K295AV to Noemy Rodriguez's Alcon Media for $736,000. Alcon Media began operating the stations under a LMA, and rebranded KQFO as "Radio La Raza". The sale was consummated on April 1, 2021.
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