ASVOFF, or A Shaded View on Fashion Film, is a fashion film festival founded by journalist Diane Pernet. Since its 2008 debut at the Jeu de Paume National Gallery, it is a three-day festival event showcasing feature films, documentaries, conferences, performances and installations.
The festival's main venue, save for one year where it was hosted in Nu Boyana Film Studios, is Paris, but since its beginnings, it participates in fashion movements and events the world over, hosted by institutions such as the Bilbao Guggenheim museum, Milan's Palazzo Morando, and the New York Scope art fair. It has also had sponsorship from those such as Italian Vogue, Bulgari, Kering and Dom Perignon.
Founder Diane Pernet earned her first degree in documentary filmmaking at Temple University. Prior to founding ASVOFF, she worked as a costume designer for directors including Amos Gitai.
History Mark Eley of Eley Kishimoto commissioned her to make a road movie for the launch of his new menswear line.
In November 2007 Diane Pernet also co-curated the NOOVO fashion and photography festival in Santiago de Compostela. "You Wear It Well" was dissolved in 2007 when Pernet with the support of her current producer, David Herman, took the festival from a one-day program to a three-day program and to make it an extension of the ASVOF blog, hence the name ASVOFF (A Shaded View on Fashion Film). In September 2008, ASVOFF was launched in Paris at Jeu de Paume.
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Other places on the ASVOFF list:
Main venues 2008 – Paris, premiere at the Jeu de Paume museum 2009 – Paris Passage du Désir, Awards ceremony at the Centre Georges Pompidou 2010–2011 – Paris Centre Georges Pompidou, Passage du Désir 2012–2015 – Paris Centre Georges Pompidou 2016–2017 – Cannes la Croisette 2018 – Paris Club de l'Etoile
Satellite venues 2008 – Bilbao at the Guggenheim Museum 2008 – Riga, with Moments 2009 – London at the Chelsea Arts Club 2009 – Amsterdam, with MASS 2010 – Milan at the Palazzo Morando with Vogue Italia 2010 – Hyères International Festival of Fashion and Photography,