Amazon has been criticized on many issues, including anti-competitive business practices, its treatment of workers, offering counterfeit or plagiarized products, objectionable content of its books, tax and subsidy deals with governments supplying law enforcement with facial recognition surveillance tools; forming cloud computing partnerships with the CIA; leading customers away from bookshops; adversely impacting the environment; placing a low priority on warehouse conditions for workers; actively opposing unionization efforts; remotely deleting content purchased by Amazon Kindle users; taking public subsidies; seeking to patent its 1-Click technology; engaging in anti-competitive actions and price discrimination; and reclassifying LGBTQ books as adult content. Criticism has also concerned various decisions over whether to censor or publish content such as the WikiLeaks website, works containing libel, anti-LGBT merchandise, and material facilitating dog fighting, cockfighting, or pedophile activities.
An article published by Time in the wake of social media website Parler's termination of service by Amazon Web Service highlights the power companies like Amazon now have over the internet. In December 2011, Amazon faced a backlash from small businesses for running a one-day deal to promote its new Price Check app. Shoppers who used the app to check prices in a brick-and-mortar store were offered a 5% discount to purchase the same item from Amazon. Companies like Groupon, eBay and Taap have countered Amazon's promotion by offering $10 off from its products.
The company has also faced accusations of putting undue pressure on suppliers to maintain and extend its profitability. One effort to squeeze the most vulnerable book publishers was known within the company as the Gazelle Project, after Bezos suggested, according to Brad Stone, "that Amazon should approach these small publishers the way a cheetah would pursue a sickly gazelle." In July 2014, the Federal Trade Commission launched a lawsuit against the company alleging it was promoting in-app purchases to children, which were being transacted without parental consent. In 2019, Amazon banned selling skin-lightening products after pushback from Minnesota health and environmental activists. In 2022, a lawsuit filed by state attorney-general Letitia James was dismissed by the New York state court of appeals. After the COVID-19 pandemic, Amazon faced criticism for complying, under pressure from the Biden Administration, to "reduce the visibility" of books critical of the COVID-19 vaccine, which was revealed after Rep. Jim Jordan (acting on behalf of the House Judiciary Committee) subpoenaed emails between the company and the Biden Administration.
Amazon Prime has been criticized for its vehicles systemically double parking, blocking bike lanes, and otherwise violating traffic laws while dropping off packages, contributing to traffic congestion and endangering other road users.
Jane Friedman discovered six listings of books fraudulently using her name, on Amazon and Goodreads. Amazon and Goodreads resisted removing the fraudulent titles until the author's complaints went viral on social media, in a blog post titled "I Would Rather See My Books Get Pirated Than This (Or: Why Goodreads and Amazon Are Becoming Dumpster Fires)."
In 2024, following years of criticism for providing law enforcement footage in the custody of Ring (a home security company owned by Amazon) without a warrant, Ring has halted this practice. It received cautious praise from privacy-focused organizations such as the Electronic Frontier Foundation for this change.
In February 2025, Sky accused Amazon of not doing enough to prevent the piracy of its sports rights via "jailbroken" Fire Sticks.
Project Nimbus is a contract by which Amazon and Google provide Israel and its military with artificial intelligence, machine learning, and other cloud-computing services. The contract has been criticized by shareholders and employees concerned that the project may lead to abuses of Palestinian human rights in the Israeli–Palestinian conflict. In October 2025, Amazon suspended an employee who posted messages to the company's Slack and wrote a letter to Andy Jassy criticizing Nimbus.
On July 22, 2025, Amazon announced its plan to acquire San Francisco-based startup Bee AI. Bee produces a wristband, similar to most modern smartwatches, equipped with AI and microphones. The wristband is capable of providing summaries of conversations and reminders of tasks, effectively serving as a 24/7 note taker. News outlets criticize the fact that the devices saves transcripts, potentially utilizing it to train generative AI models which require vast quantities of data.
In January 2026, Amazon sent a notice out to cloud staffers in an apparent error acknowledging “organizational changes” at the company. The note also mentioned a "Project Dawn" which was cancelled, although it is unclear what the project is about.
Anti-competitive practices One-click patent
The company has been criticized for its alleged use of patents as a competitive hindrance; its "1-Click patent" may be the best-known example. Amazon's use of the 1-click patent against competitor Barnes & Noble's website led the Free Software Foundation to announce a boycott of Amazon in December 1999, which ended in September 2002.From the Free Software Foundation site: amazon philosophy . On February 22, 2000, the company patented an Internet-based customer referral system known as an affiliate program. Industry leaders Tim O'Reilly and Charlie Jackson spoke out against the patentsLinux Journal Talking Patents and O'Reilly published an open letter to Amazon CEO Jeff Bezos, petitioning Bezos to "avoid any attempts to limit the further development of Internet commerce". O'Reilly collected 10,000 signatures, and Bezos responded with an open letter. The protest ended with O'Reilly and Bezos visiting Washington, D.C. to lobby for patent reform. The company received a patent, "Method and system for conducting a discussion relating to an item on Internet discussion boards", on February 25, 2003. On May 12, 2006, the USPTO ordered a re-examination of the 1-Click patent based on a request by actor Peter Calveley, who cited an earlier e-commerce patent and the Digicash electronic cash system.
Canadian site Amazon has a Canadian website in English and French. Until a March 2010 ruling, however, it was prevented from operating any headquarters, servers, fulfillment centers or call centers in Canada by that country's legal restrictions on foreign-owned booksellers. Amazon's Canadian site originates in the United States, and Amazon has an agreement with Canada Post to handle distribution in Canada and for the use of the crown corporation's Mississauga, Ontario, shipping facility. The launch of Amazon.ca generated controversy in Canada. In 2002, the Canadian Booksellers Association and Indigo Books and Music sought a court ruling that Amazon's partnership with Canada Post represented an attempt to circumvent Canadian law. The litigation was dropped in 2004.
In January 2017, doormats with the Indian flag were offered on the Amazon Canada website. Use of the Indian flag in this way is considered offensive to the Indian community and a violation of the Flag Code of India. Indian Minister of External Affairs Sushma Swaraj threatened a visa embargo for Amazon officials if Amazon did not issue an unconditional apology and withdraw all such products. According to deputy commissioner for deceptive marketing practices Josephine Palumbo, Amazon.ca was required by the Canadian Competition Bureau to pay a $1 million penalty and $100,000 in costs for failing to provide "truth in advertising". The fine was levied because some products on Amazon.ca had an artificially-high list price, making a lower selling price appear attractive and giving the company an unfair competitive edge over other retailers. This is a frequent practice among some retailers, and the fine was intended to "send a clear message [to the industry] that unsubstantiated savings claims will not be tolerated". The bureau indicated that Amazon has made changes to ensure that its regular prices are more accurate.
BookSurge Sales representatives of Amazon's BookSurge division began contacting publishers of print on demand (POD) titles in March 2008 to inform them that for Amazon to continue selling their POD books, they must sign agreements with Amazon's BookSurge POD company. Publishers were told that eventually, the only POD titles Amazon would sell would be those printed by BookSurge. Some publishers felt that this ultimatum was monopolistic, and questioned the ethics of the move and its legality under anti-trust law.
Direct selling In 2008, Amazon UK was criticized for attempting to prevent publishers from direct selling at a discount from their own websites. Amazon argued that it should be able to pay publishers based on the lower prices on their websites, rather than on the recommended retail price (RRP). Amazon UK was also criticized that year by the British publishing community after withdrawing from sale key titles published by Hachette Livre UK, possibly to pressure Hachette to provide discounts described as unreasonable. Curtis Brown managing director Jonathan Lloyd said that "publishers, authors, and agents are 100% behind [Hachette]. Someone has to draw a line in the sand. Publishers have given 1% a year away to retailers, so where does it stop? Using authors as a financial football is disgraceful." In August 2013, Amazon agreed to end its price-parity policy for marketplace sellers in the European Union in response to investigations by the UK Office of Fair Trade and Germany's Federal Cartel Office.
Price control After the announcement of the Apple iPad on January 27, 2010, Macmillan Publishers began a pricing dispute with Amazon about electronic publications. Macmillan asked Amazon to accept a new pricing scheme it had worked out with Apple, raising the price of e-books from $9.99 to $15. Amazon responded by pulling all Macmillan books (electronic and physical) from its website, although affiliates selling the books were still listed. On January 31, 2010, Amazon "capitulated" to Macmillan's pricing request.
In 2014, Amazon and Hachette became involved in a dispute about agency pricing, when an agent (such as Hachette) determines the price of a book; normally, Amazon dictates the discount level of a book. High-profile authors became involved; hundreds of writers, including Stephen King and John Grisham, signed a petition: "We encourage Amazon in the strongest possible terms to stop harming the livelihood of the authors on whom it has built its business. None of us, neither readers nor authors, benefit when books are taken hostage." Author Ursula K. Le Guin said about Amazon's practice of making Hachette books more difficult to buy on its site, "We're talking about censorship: deliberately making a book hard or impossible to get, 'disappearing' an author." Falling sales of Hachette books on Amazon indicated that its policies probably deterred customers. On August 11, 2014, Amazon removed the option to pre-order Captain America: The Winter Soldier to control the online pricing of Disney films; the company had used similar tactics with Warner Bros. The conflict was resolved in late 2014, with neither side making concessions. Amazon again began to block pre-orders of Disney films in February 2017, just before Moana and Rogue One were due to be released for the home market.
The law firm Hagens Berman filed a lawsuit in the New York district court in January 2021, saying that Amazon colluded with leading publishers to keep e-book prices artificially high. Connecticut announced that it was investigating Amazon for potential anti-competitive behavior in its marketing of e-books.
Removal of competitors' products