Death of a Pop Star is a 2010 album by hip-hop artists David Banner and 9th Wonder, released on Banner's independent record label, Big Face Entertainment, in conjunction with eOne Music. It is the only collaborative work done together by the two artists and the 9th Wonder's fifteenth collaborative album. The album's title derives from the artists' belief that contemporary black music was declining due to a perceived prioritization of style over substance, and the increasing popularity of music downloads, which they felt was reducing a new artist's chance of reaching the iconic status of previous artists.
Originally conceived as a mixtape, Death of a Pop Star was recorded from 2009 to 2010 at Bright Lady Studios in Raleigh, North Carolina and Premier Studios in New York City. The hip-hop production was mainly handled by 9th Wonder with assistance from David Banner, THX, Warryn Campbell and E. Jones on various tracks. The album includes guest appearances from rappers Ludacris and Big Remo; and singers Erykah Badu, Anthony Hamilton, Marsha Ambrosius, Heather Victoria and Lisa Ivey.
The album was preceded by two official singles – "Slow Down", featuring Heather Victoria, and "Be With You", featuring Ludacris and Marsha Ambrosius. "Be With You" spent thirteen weeks on the Billboard Hot R&B/Hip-Hop Songs, peaking at number 44. The song is Banner's first single to appear on this chart after more than two years. The album sold 7,300 copies in the United States in its first week of release, debuting and peaking at number 14 on the Top Independent Albums chart. A departure from Banner's past recordings, Death of a Pop Star received generally favorable reviews from music critics who deemed it the rapper's best work to date and gave praise to 9th Wonder's production.
Background
In July 2008, David Banner released the album The Greatest Story Ever Told, which reached number 3 on the US Billboard Top R&B/Hip-Hop Albums and number 8 on the US Billboard 200, with first-week sales of 51,800 copies. Three singles were released from the album: "Speaker" (also known by the title "9mm"), "Get Like Me" and "Shawty Say". "Get Like Me" reached number 16 on the Billboard Hot 100. The album met with mixed reviews, which disappointed Banner who had expected it to be his defining body of work. Pondering what went wrong, Banner felt marginalized by the music industry's expectations, and therefore, wanted to enlist an elite producer to explore further creative and challenging avenues. "I wanted to feel different, I felt trapped in rap music," Banner admitted. "I felt like I was dying musically."
With the intent of taking a different direction from songs like "Get Like Me" and "Play", Banner considered producers he wanted to work with, including 9th Wonder, Nottz, Just Blaze, DJ Khalil and Madlib. He settled with working with 9th Wonder, who runs a DJ business with a mutual friend. "David Banner and I have a mutual friend by the name of DJ Cuzzin B, who lives now in Washington D.C.," 9th Wonder said. "David Banner came through D.C. and hooked up with [him] and was like, 'Yo, do you know 9th Wonder?' He was like, 'Yeah, that's my partner.' So Banner ended up coming to North Carolina. He was supposed to get a couple beats from me, but he ended up getting nine. That's how Death of a Pop Star came about."
Having produced his own music throughout his career, teaming up with 9th Wonder marks Banner's first time ceding control over production, sticking to microphone duties for the duration of an album. This decision was driven by his motivation to prove to hip-hop listeners that they could place him among any lyricist they like. "I didn't want to produce any of this album. I wanted to prove to people that you could put me on the level of anybody that you like lyrically, and I think I proved that with this record," Banner said. "And it's funny, I'm starting to hear people say that for the first time ever, people have started putting me up against some of the biggest lyricists now. I wanted to just focus on the pen on this album."
The pairing was surprising to many, as Banner's style is defined by his heavily pronounced Southern accent and 808-driven instrumentals, while Wonder is known for his signature style of using muffled percussion, chopping creaky soul samples and arranging these elements into boom bap. Borrowing a sound that originates in New York was a deliberate decision to help draw attention back to Banner's lyrical abilities. "As soon as I added 808s to my music, it seemed like people stopped listening, on top of the fact that I had a very heavy Southern drawl," Banner said. "So I really concentrated on articulating my words this time, but not stomping on or suppressing my Southern accent."
Title
The title was decided during a conversation between both artists about the troubled state of the music industry, with 9th holding the view that contemporary artists could not attain the same iconic heights as those of an earlier era. "We were just talking about the death of contemporary music," Banner recounted. "How have we continued to let music go in the direction that it is? It's almost impossible for there to be another Michael Jackson or Usher or Chris Brown. And 9th said 'Damn! That's what we should call it. Death of a Pop Star.' " Although the title's significance can simply be interpreted as the death of being a pop star, the Mississippian insisted that it was chosen to spark a discussion among listeners about not only the album but also the death of contemporary black music.
In regards to the demise of black music, 9th clarified that the presence of soul music, in particular, has diminished in mainstream media. "Not to say black music is dead all the way, but on the mainstream side there's not really much of a focus on soul. There's not a lot of people trying to redefine soul music. It's a situation that we wanted to address and put out in the mainstream arena."
Both artists felt that music in general has been depreciated by the emphasis on style to the detriment of substance. "9th Wonder is probably one of the most soulful [producers] in our generation," told Banner. "Death of a Pop Star is needed for a balance in the music landscape right now, just like 2 Live Crew and A Tribe Called Quest were once needed at the same time." Moreover, Banner observed that the increasing popularity of downloads has devalued music. "People just look at music as a download. But what they don't understand is when you get a Lil Wayne on your album, you have to pay for Wayne and [...] get that money back. If you are not able to push units like a Michael [Jackson] or an Usher, how will you be able to possess the power to really move the masses of people? That's where the power comes in to renegotiate your recording contract; that's where you have the power to not only move things musically, but [also] socially."
Recording and production
The recording sessions for Death of a Pop Star took place from 2009 to 2010 at Bright Lady Studios in Raleigh, North Carolina and Premier Studios in New York City. Primarily produced by 9th Wonder, the ten-track album was mixed by Neal Pogue and Pat Viala. David Banner provided additional production, along with Chris "THX" Goodman for Banner Beats, Warryn Campbell for The Machine, and E. Jones—a lead producer of 9th Wonder's production team, The Soul Council—who also produced "The Light", the sole track without input from Wonder. Live instrumentation is provided by Kevin Williams (flutes), Dontae Winslow (horns), E. Jones (keyboards), THX (keyboards), Warryn Campbell (bass, live drums, keyboards and piano), and David Banner as well (keyboards). The endeavor also includes additional vocals from Melodye Perry, Carlos Ricketts, and Joi Starr.
Initially, the two artists intended to release their joint project as a free mixtape; however, as the sessions exceeded expectations, they changed their mind. 9th Wonder explained, "When we did the first three songs, we were like, 'Man, we ain't giving this jam away.' It was like, 'Man, this is really some good music.' Then about four or five [songs] in, we were like, 'Oh boy, we can't give this away.' " Subsequently, the pair decided to develop their project into a full-length album, recording more songs than the final ten.
The live instrumentation on the album is a departure from 9th Wonder's usual sample-based production. Several tracks had to be replayed due to legal issues on using samples, which Banner regards have subdued the album's "true resonance".
Release Death of a Pop Star was originally scheduled to be released on December 29, 2009, as a free album. In October 2009, David Banner and 9th Wonder announced they would be setting up a website to accept donations toward the cost of producing the album, with half of the proceeds to be given to a non-profit organization. However, when both artists decided to turn the project into a full-length album, its release was delayed, first to summer 2010, then to November 7, 2010. Three days prior to the November release date a distribution deal with eOne Music was set up, and the album was rescheduled for release on December 21, 2010.
Promotion In April 2009, before an official announcement of the collaboration had been made public, 2DOPEBOYZ mentioned a track they called ""Channel 3" or "No Denyin'"", and provided a download link. On October 5, 2009, in the wake of the murder of Derrion Albert, the track "Something Is Wrong" was posted on the Okayplayer website with the comment that it: "touches on issues like the murder of Derrion Albert, Obama, and homosexuality". In October, Banner's Heal the Hood Foundation and 247HH.com partnered with MTV and enlisted the help of local celebrities and artists, along with MTV host Sway Calloway, to raise awareness of violence among urban youth throughout Chicago by organizing an Anti-Violence rally. The rally was used in the video shoot of the remix of "Something Is Wrong" which included performances from Naledge, Twista, Rhymefest and Skooda Chose. However, due to an increase in the anticipated number of attendees and resulting safety concerns, the event was postponed to mid-November.
Following the release of the lead single, "Slow Down", the album closer, "Strange", was leaked online on March 11, 2010. The song features North Carolina-based rapper Big Remo, who at the time was signed under 9th Wonder's independent record label, Jamla.
Shortly prior to the album's release, the duo unveiled two more tracks: "Mas 4" on December 2, 2010, and "Silly" on December 17, 2010. The latter track opens with 9th Wonder's lone rap performance on the album (under his rapping alter-ego 9thmatic), and features a chorus from Grammy-winning singer-songwriter Erykah Badu.
On January 19, 2010, David Banner published on YouTube a teaser for the album. The teaser features a scrolling text explaining the album's context, with the album opener, "Diamonds on My Pinky", playing in the background. The text reads as follows:
On June 26, 2010, Hot 97 radio personality Peter Rosenberg hosted a special event called An Evening With... to interview the two emcee-producers, take questions from the audience, and preview music from the album, similar in format to James Lipton's Inside the Actors Studio show. The event was open to the public and approximately fifty fans were granted entry on a first-come, first-served basis. OKPTV was also present to cover the event as well as get their own Q&A session in which the two artists addressed their partnership and how it came about, among other topics. The event took place at 92YTribeca in New York City.
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