Business & Decision (frequently called B&D ) is an international consulting and systems integration company with its global headquarters in Paris, France. The group specialises in Business Intelligence (BI), Customer Relationship Management (CRM), e-Business with two major directions : Data & Digital.

Business & Decision has a presence in 11 countries and employs more than 2400 people worldwide. It was listed on Euronext Paris as ticker symbol BND until 2020.

History 1992: founded by Patrick Bensabat in France 2001: listed on Euronext Paris' nouveau marché . First international acquisitions in Belgium and UK 2002-2006: expansion in 12 countries including first acquisition in the United States 2012: 20th anniversary 2014: acquisition of Ceri Medical & InFact 2016: death of founder Patrick Bensabat 2018: Orange Business Services acquires majority stake of the capital of Business & Decision

Activities Business & Decision has worked for over 2100 clients globally. Some of its major activities include-

Decision making and enterprise performance: Analytics, Business Intelligence, Performance Management and Big Data (65% of revenue); e-Business : Digital Business, Web Marketing, Search Engine Optimisation (SEO), on-line strategy, e-commerce, hosting and data warehouse (18% of revenue). Customer Relationship Management : CRM front office, marketing campaigns management, interactive marketing, analytical CRM (17% of revenue); Digital Transformation : Business consultancy approach and focus on innovative technologies; how synergies can be triggered within the organizations cross-departments. Hot topics are real time decision, customer DNA, fraud detection, e-beacon, omnichannel, lean process management...

Geographical locations

Belgium France Luxembourg Mauritius Morocco Netherlands Russia Spain Switzerland Tunisia United States Switzerland

Key figures + Annual revenue Year € (millions) 2004 64.3 2005 91.2 2006 142.8 2007 202.3 2008 238.7 2009 224.3 2010 237.1 2011 249.0 2012 221.9 2013 200.0 2014 204.9 2015 224.2 2016 227.62017212,0

Quotation and shareholding Company listed at Euronext Paris ISIN = FR0000078958 - BND Currency = euro Shareholding : Founder & Family: 65% Float (Euronext C): 35%

References

Le Journal du Net

External links

Official Website Belgium XPRON Systems GmbH