Cue is a clothing brand that was established in 1968. Its first store opened in the Strand Arcade, Sydney, Australia. Cue predominantly sells modern fashion from London and exclusive prints. Cue also owns sister brand Veronika Maine. Together, they had 51 stores in Australia and New Zealand, as well as concession stores in department stores Myer, David Jones and Ballantynes. In 2026, it fell into receivership.
History Cue was opened in 1968. Designs seen in Cue stores are ones that originate from Cue's head office in Surry Hills, Sydney, and most clothing is made in Australia. Cue works with fabric mills in Europe to develop fabrics to the design teams' own specifications and print designs.
In April 2025, the Levis family sold the company to British investment firm Hilco Capital. Cue entered receivership in September 2026. Prof Jana Bowden told news.com.au the brand had become antiquated, camouflaged and too focused on its "rigid" business wear roots. Receivers FTI Consulting said despite improvements to the company they weren't enough to counter the expenses the company was facing.
Justin Levis is suing his family seeking a constructive trust of 50% of the company. He was reportedly terminated in May 2025 following the collpase of debtor Dion Lee despite his contributions to the company and link to its lineage.
Awards
2011 Prix de Marie Claire Awards – Winner Best Australian Fashion Brand Grazia Fashion Awards – Winner Favourite Overall High Street Chain
2010 Myer Supplier of the Year Awards – Winner Community Services Award
2009 TNT Ragtrader Fashion Retailer of the Year Awards – Winner Fashion Retailer of the YearGoogle Search Not Awarded Since Prix de Marie Claire Awards – Finalist Best Australian Fashion Brand
2007 Marie Claire Prix de Excellence Awards – Winner Best Australian Fashion Brand Harper's Bazaar Online Style Awards – Winner Best Australian Fashion Store Myer Supplier of the Year Awards – Winner Supplier of the Year Myer Supplier of the Year Awards – Winner Myer Concession – Store Within Our Store Award
2018
Online Retail Industry Awards – Winner Best In-Store Initiative
2019
Online Retail Industry Awards – Winner Best Multi-channel Retailer CX Awards - Winner Best Multi-channel Customer Experience
Notes
References
External links Cue Clothing Co. website