Adam Hanft is an American brand strategist who also writes and speaks on business and cultural trends for a variety of print, television and online media. His blog SpinSeason.com,Adam Hanft's SpinSeason which analyzes politics in a cultural context, is a partner blog of Salon.com.Adam Hanft - Salon.com A Phi Beta Kappa graduate of New York University's College of Arts and Sciences, Hanft serves on the Board of DirectorsScotts Miracle-Gro Shareholders Elect Adam Hanft To Board, Effective Immediately - Quick Facts of Scotts Miracle-Gro, the world's largest marketer of branded consumer lawn and garden products.Gardening & Lawn Care Advice for Enthusiasts - Scotts Miracle-Gro He is also a strategic adviser to Conduit, Israel's largest Internet company, LaunchBox digital, an early stage venture capital firm;Adam Hanft: Executive Profile & Biography - BusinessWeek to Luminoso, a text analytics firm that was incubated in the MIT Media Lab; and to Keas, a provider of wellness solutions using game mechanics.
Obama for America cited Hanft as an early "tech leader" who endorsed Obama in his 2008 run for office. He went on to be an unpaid digital adviser to the campaign. Hanft also advised the FCC on its "Future of Media" initiative.
Strategy and brand consulting Hanft founded Hanft Projects in 2010 as a strategic consultancy that develops marketing and communication solutions for consumer brands and business-to-business companies, as well as consulting and venture firms. The firm's clients have included McKinsey, Microsoft, Conduit, Barnes & Noble, Match.com, Citysearch, Vinfolio, Aviary, borro, City Light Capital and Ribbit Capital.
Advertising career Hanft is a copywriterWhat Are the Best and Worst Company Logos? - AOL Small Business who started as a comedy writer, working for Garry Marshall.A Doctor's Notes - The Barnes & Noble Review Hanft has worked at Jack Tinker & Partners, and Wells Rich Greene (WRG), where he wrote the "Flick Your Bic" advertising campaign, named one of the 50 best campaigns of all time by Entertainment Weekly.Bic Corporation
Hanft left WRG in 1980, and started Slater Hanft Martin, which eventually became Hanft Unlimited, Inc. The New York Times described the firm as "A small advertising agency that is every large agency's nightmare."
Hanft's clients have included Sony, Procter & Gamble,MediaPost Publications Match.com Retools Image In New Campaign 12/28/2006 Match.com, and Chemistry.com, for which the firm won an Effie for marketing effectiveness in 2008. He also created and orchestrated the $60MM 'It's Okay to Look' campaign for Match.com.
Saddam Hussein In 1992, Hanft's agency referenced Saddam Hussein in an advertisement for a client that delivered financial information. The advertisement was headlined "History has shown what happens when one source controls all the information." An Iraqi diplomat protested.
Journalism and cultural criticism Hanft writes on a variety of political and cultural subjects for media that include The Daily Beast,Adam Hanft – The Daily Beast Salon,Member Profile Page Fast Company Huffington Post, CNN, Wired, The Atlantic and AOL News.Adam Hanft – Politics Daily He has also been a frequent commentator on public radio's Marketplace,Marketplace Search Results: hanft and has appeared regularly on TV including The Daily Show.House of Ill Recruit - The Daily Show with Jon Stewart - 8/3/2005 - Video Clip Comedy Central For five years he wrote the back-page column "Grist" for Inc. magazine, where he served as a Contributing Editor and Marketer-in-Chief.
Dictionary of the Future Published in 2001 and co-written with Faith Popcorn, Dictionary of the Future is described a collection of words and terms that have not yet entered mainstream dictionaries.Adam Hanft hyperion Faith Popcorn Napa Valley St. Martin's Press :: American Way Magazine Wired called the book a "memetic encyclopedia of what's to come, an engaging crash course in bleeding-edge ideas and debatable issues".
Many of the concepts and predictions published in "Dictionary of the Future" went on to become culturally-relevant phenomena, including: free-range children; ego-surfing; Internet sentiment research; infographic design; locouture (local fashion); crowd-sourced new products combat drones; data fasts, and "online learning experts" as a job of the future.
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