Motion Theory was an American production company founded on 1 May 2000 by Mathew Cullen and Javier Jimenez. The company was located in Marina Del Rey in Los Angeles, California, United States. The company produced hundreds of projects and was awarded multiple Grammys, MTV Video Music Awards and AICP Awards for its commercial and music video production work. Its director roster included Mathew Cullen, Bo Krabbe, Guillermo del Toro, Jesus de Francisco, Christopher Leone, Clement Oberto, Daniel Reisinger, Lucas Borras, Marlind & Stein, Chris Riehl, Vanessa Marzaroli and Syyn Labs. Motion Theory's notable work includes commercials for Audi, HP, IBM, Samsung, Nike, NFL; and music videos for Adele, Weezer, The Black Eyed Peas and Katy Perry. Motion Theory held the Guinness World Record for the most internet memes in a music video, 51 featured in Weezer's Pork and Beans. The video was directed by Cullen and produced by Javier Jimenez and Bernard Rahill.
History
In August 2010 Motion Theory moved their company headquarters from Venice, CA to an expanded space in Marina del Rey in Los Angeles, CA.
On December 9, 2010, Guillermo del Toro, cinematographer Guillermo Navarro, Mathew Cullen and Javier Jimenez launched Mirada Studios, a sister company to Motion Theory. Mirada is a story development, digital production and visual effects company made up of animators, designers, digital artists, writers and filmmakers. The team works collaboratively to create and produce projects that span digital production and content for film, television, advertising, interactive and other media.
In January 2017 Motion Theory sought bankruptcy protection leaving numerous vendors and people unpaid.
Awards The motion theory award list:
Project Field Award Year Nominee or won Buick: Behind the Beauty Short-film Bessie 2010 won Tanqueray Resist Simple Short-film AICP SHORTLIST 2010 won NFL Network Run Commercial Emmy 2010 won Katy Perry: California Gurls Music Video MTV EMA (Europe) 2010 won Katy Perry: California Gurls Music Video MTV VMA 2010 Nominee The Black Eyed Peas: Boom Boom Pow Music Video Grammy: Best Music Video 2009 Won HP: Fergie Commercial AICP 2009 Won Weezer: Pork and Beans (song) Music Video Grammy: Best Music Video 2008 Won Adele: Chasing Pavements Music Video MTV VMA 2008 Nominee HP: Pharrell Commercial AICP 2007 Won Microsoft Zune: Two Little Birds Commercial AIGA, SIGGRAPH 2007 Won HP: Paulo Coelho Commercial SIGGRAPH 2007 Won Reebok Wrapshear Commercial Silver Clio 2006 Won Beck: "Girl" Music Video MVPA 2006 Won Nike Presto 04 Commercial AICP, ADC GOLD, D&AD 2004 Won Nike Flow Commercial AICP 2004 Won ESPN Evolution Commercial AICP 2003 Won Direct TV ESPN Fullcourt Commercial AIGA 2003 Won
See also Pixar DreamWorks SKG DreamWorks Animation Computer-generated imagery List of animation studios Stop-motion animation
References
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