Virgin Music Group (VMG) is a global music marketing service and distribution company of major independent record labels founded in 2022 following a merger between Virgin Music Label & Artist Services and Ingrooves. A division of Universal Music Group, it specializes in the distribution of independent record labels and independent artists.
History On 18 February 2021, Universal Music Group announced Virgin Music Label & Artist Services, a new global network to deliver premium and flexible artist and label services. Seven months after its announcement, Universal Music Group launched Virgin Music Group, as an entertainment and music company, to head operations of Virgin Music Label & Artist Services and Ingrooves. Prior to its launch, UMG appointed Mtheory founders JT Myers, and Nat Pastor, to serve as Co-Chief executive officers of Virgin Music Group.
Partnership On 21 February 2023, Virgin Music Group confirmed a partnership between its subsidiary Virgin Music Label & Artist Services, the UK division of Virgin Music and Modern Sky UK, a UK-based record label. Speaking with Complete Music Update Business Editor Chris Cooke, CEO of Modern Sky UK and North America, David Pichilingi says: “We’re delighted to sign this deal with Virgin Music UK, providing a global team who closely align with our values and ambition”, he goes on. “This deal will allow us to work more effectively globally, and we are excited at the prospect of sending Modern Sky to new heights in 2023 alongside our friends and partners at Virgin Music”.
Labels Owned and operated by Virgin Music Group
mTheory IMPERIAL Music [Integral] Distribution Services SoNo Recording Group Suburban Noize Records Virgin Music Africa Virgin Music Argentina Virgin Music Australia Virgin Music Benelux Virgin Music Brasil Virgin Music Chile Virgin Music France Virgin Music Germany Virgin Music Italy Virgin Music Japan Virgin Music Latin US Virgin Music Mexico Virgin Music Nigeria Virgin Music Nordics Virgin Music Norway Virgin Music Portugal Virgin Music Spain Virgin Music Sweden Virgin Music UK Virgin Music US Virgin Music Vietnam Virgin Nashville
Distributed labels
Primary Wave Music Hoo-Bangin' Records Hundred Days Records Kottonmouth ReKordz Netflix Music Rain Labs FUSE FOUR SoNo Recording Group Suburban Noize Records Strange Music Suede Records Big Loud
Artists
Agung Gede Baby Lasagna Benzio Music Brandon Nicholas Santana CG5 Beji David Morris Dontmesswithjuan Half Alive Jelena Karleuša Joji Kate Hudson KENNYJACTA Kevin Abstract Kip Moore Kottonmouth Kings Lauv Leigh-Anne LL Cool J Meek Mill Melanie C Nettspend NEZZA NF Nicky Jam NWM Pendulum Rema Steven Wilson The Paradox Vance Westlake X Ambassadors
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