Dreamland Margate is an amusement park and entertainment centre based on a traditional English seaside funfair located in Margate, Kent, England. The site of the park was first used for amusement rides in 1880, although the Dreamland name was not used until 1920 when the park's Grade II* listed Scenic Railway wooden rollercoaster was opened.
The number of amusements at the park increased during the 1960s and 1970s, and in 1981 the site was sold to the Dutch Bembom brothers, who renamed it "Bembom Brothers White Knuckle Theme Park". The name remained until it reverted to Dreamland in 1990.
In the early 2000s, the park began to enter into decline, and a number of rides were sold to other theme parks. The park's owner, Jimmy Godden announced in 2003 that Dreamland would be closed and the site redeveloped, although the listing of the Scenic Railway meant it could not be moved. The site was sold to Margate Town Centre Regeneration Company in 2005, and this company proposed a residential redevelopment. A number of local residents then launched a campaign to restore and reopen Dreamland instead, although final closure was later in the same year. The site then fell into a state of disrepair as objections were raised to redevelopment plans, and was subject to a series of arson attacks including one which significantly damaged the Scenic Railway.
The public campaign to restore the park continued, and in September 2013, ownership passed to Thanet District Council after a compulsory purchase order was approved by a High Court judge. In 2014 it was confirmed that the park would be redeveloped. It re-opened in June 2015 as a "Re-imagined Dreamland". The operating company became insolvent in December 2015, but continued to operate under administration. A second refurbishment and relaunch took place in 2017, funded by the major creditor.
History
Origins
The Dreamland site was a salt marsh known as the Mere that was inundated at high tide until 1809 when a causeway and seawall were built. In 1846 a railway terminus was built on the present Arlington site for the South Eastern Railway, followed in 1864 by a further terminus, for the rival London, Chatham and Dover Railway (LCDR) on the site of what is now Dreamland Cinema. The LCDR (under its subsidiary the Kent Coast Railway) completed this terminus in 1866, but no public service was ever offered. The junction faced Ramsgate, so a local Margate-Broadstairs-Ramsgate train service was envisaged.Railway Times, Vol. 28 1865 p. 351
Dreamland's remote origins as an entertainment venue date from the same year, when London restaurateurs Spiers and Pond opened a restaurant and dance hall in the unused railway terminus on the Mere causeway.The Art Journal London, Vol. 5 1866 Not being very successful, this 'Hall by the Sea' was bought by the Reeve family of Margate in 1870 for £3,750, who also gradually acquired the low-lying land at the rear of the Hall.
In 1870, circus entrepreneur George Sanger went into partnership to run the 'Hall by the Sea' with Thomas Dalby Reeve, the then Mayor of Margate. After Reeve's death in 1875, Sanger became the sole proprietor of the Hall and the land behind it. This land behind the Hall, the former 'Mere', was turned into pleasure gardens with a mock ruined abbey, lake, statues and a menagerie – as well as sideshows and roundabouts. Animal cages and Gothic walls on the present Dreamland western and southern boundaries (now listed Grade II) date from this time. The main purpose of the menagerie was to act as a breeding and training centre for animals used in Sanger's travelling circus.
The first amusement rides were installed as early as 1880 when 'Sea on Land' machines were installed. Passengers sat in 'boats' that were made by a system of levers to pitch and roll as though at sea – a direct antecedent of the contemporary 'flight simulator' rides. In 1893 a large skating rink was built. Shortly after this, the park gained some notoriety as the venue for the murder of a sex-worker by the local circus strong man.
Sanger died in 1911 during a scuffle arising from the attempted murder of a friend (although Sanger himself may have been the intended target), and the park entered an uncertain period as part of the attraction was the charisma of the man himself. In the end, the site was purchased from his estate in 1919 for £40,000 by John Henry Iles, who had already set up theme parks all over the world, including at Cairo, Berlin, Petrograd (now St Petersburg) and Pittsburgh.
Inspired by Coney Island, which he had visited in 1906, Iles renamed the site 'Dreamland' and initiated work on the construction of the Scenic Railway rollercoaster in 1919, having purchased the European rights to the Scenic Railway design from inventor and patent holder LaMarcus Adna Thompson. The ride opened to the public in 1920 with great success, carrying half a million passengers in its first year. Iles also brought to the park other rides common to the time including a smaller roller coaster, the Joy Wheel, Miniature Railway, The Whip, and the River Caves.
Expansion A ballroom was constructed on the site of the skating rink in 1920, and in 1923 Iles built his variety cinema on the site. (In 1926, he was also responsible for the building of Margate's lido on the seafront.) Between 1920 and 1935 he invested over £500,000 in the site, constantly adding new rides and facilities and culminating in the construction of the Dreamland cinema complex in 1934.The Prince's Regeneration Trust: Dreamland, Margate Conservation Statement Iles ceased to be a director in 1938 and the business was taken over by his son Eric.
Most of the Dreamland site was requisitioned by the Government during World War II, with the park reopening in June 1946. Eric Iles was manager. From 1947, it received investment from Butlins.
Three generations of the Iles family – John Henry, Eric, and John – controlled Dreamland from 1919 until its sale in 1968. The new owners, Associated Leisure, introduced many innovations to Dreamland, including squash courts and, in an echo of the Sanger era, an ice rink and zoo. Much of the planting of the pleasure gardens dating from the 1870s survived until the 1970s when the gardens were removed and the rides expanded. 1976 saw the debut of a revolutionary new ride, the 'Orbiter', unveiled by travelling showman and Dreamland lessee Henry Smith, a ride which went on to become highly successful in other amusement parks and travelling fairs around the world. Smith, himself a descendant of George Sanger, also had a Skid, Waltzer, Speedway, Tip Top, and another Orbiter up until the park's change of ownership in 1981. 1980 saw the opening of a 240-seater 148 ft high Big wheel.
Dreamland was purchased by the Dutch Bembom Brothers in 1981. They owned several other amusement parks in continental Europe and renamed the site Bembom Brothers White Knuckle Theme Park,1989 Bembom Brothers White Knuckle Theme Park Flyer. Archived Copy bringing in a new headline attraction in the form of the Anton Schwarzkopf-designed 'Looping Star' roller coaster. The name change lasted until 1990, when it reverted to Dreamland.1990 Dreamland White Knuckle Theme Park Flyer. Archived Copy Other changes they made included ceasing evening hours and charging for admission, rather than per ride. They also introduced many new 'high-tech' rides that updated the park and made it, by the late 1980s, one of the top ten most visited tourist attractions in the United Kingdom.
Decline In common with other traditional British seaside resorts, Margate's economic base depended on residential holidaymakers staying for several days, usually families holidaying for a week or more. This was supplemented by day-trippers on weekends and public holidays, when the resort could become very busy. With the rise of cheap package holidays abroad from the 1960s, however, the residential holiday trade progressively collapsed in the 1970s. This meant that footfall at entertainment venues in these resorts, such as Dreamland, declined sharply on summer weekdays while remaining relatively buoyant at weekends.
Day-tripper trade at Margate remained substantial, but the loss of holiday revenue meant that the town began to struggle to maintain its infrastructure. This, in turn, started to affect its attractiveness as a day destination. However, the investment by Bembom Brothers indicates that this was not regarded as an appreciable threat to Dreamland at the beginning of the 1980s.
More immediately serious was the opening of much larger amusement parks closer to London, on expansive sites and with ample vehicle parking. Thorpe Park opened in 1979, and Chessington World of Adventures in 1987. At this time, the fastest train journey from London to Margate was just under two hours, and Dreamland has never had any public on-site parking.
In 1996 the Bembom family sold the site to local entrepreneur Jimmy Godden, who had previously operated the Rotunda Amusement Park at Folkestone and Ramsgate Pleasure Park at Ramsgate. At this time, most of the rides they owned were relocated. The 'Looping Star (Great America)' went to an amusement park in Budapest together with the looping boat ride The Mary Rose. The Looping Star's sister ride made a brief appearance for two seasons at Margate (previously at Camelot Theme park) before leaving again for its current home, Loudon Castle theme park, where it is called the Twist 'n' Shout.
After his purchase of the park, Godden was able to secure European and regional grant aid to assist in an initial £3m redevelopment. However, during Godden's tenure many of the rides were sold off, including the big wheel which had dominated the Margate skyline for two decades but was dismantled and sold to a park in Mexico.
Closure
In 2003, Godden announced that Dreamland would close down and the land would be redeveloped. A vocal section of public opinion supported continued use of the Dreamland site as an amusement park, along with a government report in 2004.
After the closure announcement, Dreamland was sold to Margate Town Centre Regeneration Company (MTCR) in 2005 for £20m. A number of local residents then formed the 'Save Dreamland Campaign'. The campaign proposed to turn Dreamland into a heritage amusement park, consisting of a number of vintage rides and attractions from other British amusement parks. Some rides were obtained by Save Dreamland and placed in storage.
Although it was initially announced that Dreamland would close in November 2003, it operated during 2004 and 2005. Definitive closure to the public was in 2005 and all of the rides apart from the Scenic Railway were then removed from the site. The Scenic Railway had been granted Grade-II listed status in 2002, and so could not be moved or dismantled.
Part of the Scenic Railway was damaged by fire after an arson attack on 7 April 2008. About 25% of the structure, boarding station, storage sheds, and trains were destroyed and had to be removed as irreparable. The physical security of the site was upgraded, and the surviving structure surveyed. Some of the surviving machinery and chassis from the cars were salvaged and stored on site. Another suspected arson attack was carried out on the site on 28 May 2014, but this was confined to a disused building near the Scenic Railway.
On 25 April 2008 the Dreamland cinema's Listed building status increased from Grade II (buildings of special architectural or historic interest) to Grade II* (particularly significant buildings of more than local interest). The cinema, which featured a Compton theatre organ, was closed in 2007 following the opening of a new multiplex cinema at Westwood Cross. The buildings were placed under renovation and the Dreamland sign on the front tower has been refurbished with LED lighting and shines brightly at night.