Stella was a French bicycle manufacturer founded in 1909. The company sponsored Louison Bobet, a French professional cyclist. Bobet won the Tour de France in 1953 and 1954 while riding Stella bicycles.^On the Wheel, USA, undated cutting
Trivia Stella became the codename for the Atari 2600 because Jay Miner (the video chip designer) owned a Stella bicycle.
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