Late Night Republic was an American syndicated late-night television talk show. It was hosted by Jake Sasseville, who also served as an executive producer.Jake Sasseville -IMDb The show featured celebrity and "on the street" interviews by Sasseville, sketch comedy bits, and musical performances. It was based in New York, New York.
Sasseville previously hosted The Edge with Jake Sasseville, which he began on local public-access television cable TV television in Maine in 2001.Three TV shows ready to roll, so it's time for a bit of college He said that the new show reflected his maturity. "The humor I used to have was indicative of the age I was at the time,” he said.Lewiston kid living a dream: Portland Press Herald
Content Sasseville noted that some show content would come directly from viewers, who might offer content and ideas over social networks, adding that by 2011, the show would be "exclusively" produced by viewers.Ypulse Interview: Jake Sasseville He has indicated that the audience demographic is 16-to-24-years of age.
Early episodes featured interviews with comedian and actor Michael Ian Black and actress Blanchard Ryan, along with a variety of sketch comedy, interview, and music segments.Full Episodes The show does not appear to tape in a single studio and instead resorts to on-location filming in New York or against a white background.
Distribution
Late Night Republic aired one night a week on various Fox, MyNetworkTV, and CW stations. Since Sasseville's production company, Jake Entertainment Inc., secures syndication deals with individual stations, timeslots varied by city. In September 2010, Sasseville launched a publicity campaign to keep the show on the air in San Diego, California, after ratings for "The Edge" put "Late Night Republic's" standing in peril on the XETV station.San Diego Late Night TV show in danger
The program also aired full episodes on its web site.Late Night Republic
Sponsorship
By securing funding directly from advertisers instead of television networks, Late Night Republic appeared to be following a non-traditional financing model. Sasseville heavily promoted the Procter & Gamble Pringles Xtreme brand during the show, including an interactive contest sponsored by Pringles where viewers can submit comedic videos for judging by Sasseville.Why P&G Sought Small Over Scale in TV Strategy for Latest Pringles Launch: Advertising Age
He was quoted saying that he was comfortable with obvious brand integrations into his show. "If you let your audience in to know that this is what you have to do to make sure that you can pay the bills, they get it and they're okay with it," Sasseville told an interviewer. "It's when people start to try to hide it that it becomes slippery slope."Ypulse Interview: Jake Sasseville
Marketing
In September 2010, Sasseville began visiting 45 cities during the fall season as part of a road trip to promote Late Night Republic.San Diego Late Night TV show in danger That trip was sponsored by FRS Healthy Energy, and included 15 concert performances as part of Sasseville's Pringles Xtreme Campus Tour. We The Kings and J. Cole were the headlining performances on that tour. Late Night Republic Announces Pringles Xtreme Campus Tour
Notes
External links , the Late Night Republic's official website