The 2010 MTV Europe Music Awards took place on 7 November 2010 at Caja Mágica in Madrid, Spain. The awards ceremony was presented by Eva Longoria and Justin Bieber was the official MTV EMA 2010 digital host. Nominations were announced on 20 September. Lady Gaga topped the list of nominations with ten, followed by Katy Perry with five, Eminem with four and Thirty Seconds to Mars & Muse with three apiece.
Thirty Seconds to Mars took the stage at the pre-show featuring surprise guest Kanye West at the Alcalá Gate. Shakira opened the show with "Loca", featuring Dizzee Rascal, and the official song of the 2010 FIFA World Cup, "Waka Waka". Performances by Katy Perry and Linkin Park were featured live from outdoor stage at Madrid's Alcalá Gate.
Nominations Winners are in bold text.
Best Song Best VideoLady Gaga — "Bad Romance" Eminem (featuring Rihanna) — "Love the Way You Lie" Katy Perry (featuring Snoop Dogg) — "California Gurls" Rihanna — "Rude Boy" Usher (featuring will.i.am) — "OMG"Katy Perry (featuring Snoop Dogg) — "California Gurls" Eminem (featuring Rihanna) — "Love the Way You Lie" Lady Gaga (featuring Beyoncé) — "Telephone" Plan B — "Prayin'" Thirty Seconds to Mars — "Kings and Queens" Best Female Best MaleLady Gaga Katy Perry Miley Cyrus Rihanna ShakiraJustin Bieber Eminem Enrique Iglesias Kanye West Usher Best New Act Best PopKesha B.o.B Jason Derülo Justin Bieber Plan BLady Gaga Katy Perry Miley Cyrus Rihanna Usher Best Rock Best AlternativeThirty Seconds to Mars Kings of Leon Linkin Park Muse Ozzy OsbourneParamore Arcade Fire Gorillaz The Gossip Vampire Weekend Best Hip-Hop Best Live ActEminem Kanye West Lil Wayne Snoop Dogg T.I.Linkin Park Bon Jovi Kings of Leon Lady Gaga Muse Best World Stage Performance Best Push ActTokio Hotel Gorillaz Green Day Katy Perry Muse Thirty Seconds to MarsJustin Bieber Alexandra Burke B.o.B Hurts Jason Derülo La Roux Mike Posner Professor Green Selena Gomez & the Scene The Drums Best European ActMarco Mengoni Afromental Dima Bilan Enrique Iglesias Inna Global Icon Bon Jovi Free Your Mind Shakira
Regional nominations Winners are in bold text.
Best Adria Act Best Czech & Slovak ActGramophonedzie Edo Maajka Gibonni Leeloojamais NegativeCharlie Straight Aneta Langerová Ewa Farna Marek Ztracený Rytmus Best Danish Act Best Dutch & Belgian ActRasmus Seebach Alphabeat Burhan G Medina TurboweekendCaro Emerald Stromae The Opposites The Van Jets Waylon Best Finnish Act Best French ActStam1na Amorphis Chisu Fintelligens Jenni VartiainenPony Pony Run Run Ben l'Oncle Soul David Guetta Phoenix Sexion D'Assaut Best German Act Best Greek ActSido Gentleman Jan Delay Unheilig Xavier NaidooSakis Rouvas Μelisses Stavento Myron Stratis Vegas Best Hungarian Act Best Israeli ActThe KOLIN Hősök Kiscsillag Nemjuci NeoIvri Lider Infected Mushroom Hadag Nahash Karolina Sarit Hadad Best Italian Act Best Norwegian ActMarco Mengoni Dari Malika Ayane Nina Zilli SonohraKarpe Diem Casiokids Lars Vaular Susanne Sundfør Tommy Tee Best Polish Act Best Portuguese ActAfromental Agnieszka Chylińska Hey Mrozu TedeNu Soul Family Deolinda Diabo na Cruz Legendary Tiger Man Orelha Negra Best Romanian Act Best Russian ActInna Connect-R Dan Bălan Deepcentral Edward Maya and Vika JigulinaDima Bilan A-Studio Noize MC Serebro Timati Best Spanish Act Best Swedish ActEnrique Iglesias La Mala Rodríguez Lori Meyers Najwa SFDKSwedish House Mafia Kent Lazee Miike Snow Robyn Best Swiss Act Best Ukrainian ActGreis Baschi Lunik Marc Sway Stefanie HeinzmannMax Barskih Alyosha Antibodies Dio.filmy Kryhitka Best UK & Ireland New Act Best Arabian ActMarina and the Diamonds Delphic Ellie Goulding Rox Tinie TempahMohamed Hamaki Joseph Attieh Khaled Selim
Performances
Digital show Katy Perry — "California Gurls" / "I Kissed a Girl" / "Peacock" / "Hot n Cold" / "Teenage Dream" Thirty Seconds to Mars — "Closer to the Edge"
Pre show Thirty Seconds to Mars (featuring Kanye West) — "Hurricane / Power"
Main show Shakira (featuring Dizzee Rascal) — "Loca" / "Waka Waka (This Time for Africa)" Kings of Leon — "Radioactive" Katy Perry — "Firework" Rihanna — "Only Girl (In the World)" Kid Rock — "Born Free" Linkin Park — "Waiting for the End" B.o.B (featuring Hayley Williams) — "Airplanes" Miley Cyrus — "Who Owns My Heart" Plan B — "She Said" Kesha — "Tik Tok" Bon Jovi — "What Do You Got?" / "You Give Love a Bad Name" / "It's My Life"
Appearances Tim Kash — Red carpet host Taylor Momsen — presented Best New Act DJ Pauly D and Snooki — presented Best Pop Johnny Knoxville — presented Best Alternative Kelly Brook and David Bisbal — presented Best Video Emily Osment — presented Best Male Slash — presented Best Live Act The Dudesons — presented Best Hip-Hop Alaska and Joaquín Reyes — presented Best Spanish Act Thirty Seconds to Mars — presented Free Your Mind Miley Cyrus — presented Best Rock Dizzee Rascal — presented Best Female The Jackass Cast — presented Best Song
Notable incidents During her acceptance speech for Best New Artist, Kesha directly addressed her fans, saying: "Hopefully I can inspire you to give your finger to the cynics and fucking be yourself!" Further controversy was raised by the cast of Jackass; when presenting the award, Jason "Wee-Man" Acuña removed his trousers to expose his fully nude lower body, displaying his genitals. It was not censored.
See also 2010 MTV Video Music Awards
References
External links MTV Europe Music Awards Official show site