"Birds" is a television commercial for the Washington Lottery; it won a Silver Lion at the 2009 Cannes Lions International Advertising Festival,Cannes Lions Winners 2009 at CannesLions.com, retrieved August 17, 2010 and "Best in Show" at the 2009 National ADDY Awards.Publicis In The West Takes 2009 ADDY Awards Best of Show , June 9, 2009 (retrieved August 17, 2010), from the American Advertising Federation SHOOT magazine placed it on their Top 10 list for Summer 2008.SHOOT Summer 2008 Top 10 Spot Tracks Chart at Shoot Online (via archive.org), July 18, 2008 (retrieved August 17, 2010).
First broadcast in June 2008, it depicts three flightless birds—a penguin, a chicken, and an emu—being taken hang-gliding (the chicken and the penguin are shown wearing harnesses strapped to the chest of the glider pilots; the emu's harness is suspended between two gliders).
The images of the birds in mid-air were produced by compositing video of the birds in their harnesses with video of the gliders in flight.WA Lottery: Q&A with Sticks+Stones director Jerry Brown on the latest Washington Lottery campaign at Glossy Inc (retrieved August 17, 2010)
References
External links Birds at Vimeo. Forum post by visual effects supervisor Jake Parker, detailing his experiences during the production of Birds, at HangGliding.org.