Gelert Limited is a British camping and outdoor clothing importer founded in Gwynedd, north Wales. Since 2013, it has been owned by Frasers Group.

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History The company is named after the dog Gelert of Prince Llywelyn the Great, who was Prince of Gwynedd. It started in Bryncir in Gwynedd in 1970."Gelert to close Porthmadog base and relocate staff to Widnes", WalesOnline, 15 June 2012. Retrieved 24 November 2013. In 2003 it announced plans for a £4.5 million expansion to its Porthmadog base,"Leisure gear firm expands", BBC News, 22 May 2003. which opened in 2004. It has the exclusive licence to the QuickPitch tentQuickPitch designed by Bournemouth University graduate Franziska Conrad.

In 2012 the company closed its Porthmadog headquarters, which it relocated to its Widnes site. In June 2013 the company went into administration and was taken over by Sports Direct International PLC.Owen Hughes (26 June 2013) "Gelert bought out by Sports Direct securing 100 jobs ", Daily Post. Retrieved 26 November 2013.

Products

The products it sells are: Tents Sleeping bags Rucksacks Walking equipment Outdoor cooking equipment Torches and camping lights Outdoor clothing and walking boots Equestrian clothing Fishing clothing Workwear Pet equipment and some pet food

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