The characters of the manga series Maid Sama! were created by Hiro Fujiwara. The story centers around Misaki Ayuzawa, the student council president of the previously all-boys high school who is particularly strict on the boys, and her relationship with her man Takumi Usui, a classmate who knows the secret that Misaki works at a maid café to support her family.

Main characters Misaki Ayuzawa

The titular character of the story, is the first female student council president at Seika High. She is a 16-year-old girl known for her extremely bossy and strict attitude towards boys, and relentless attempts to reform them to live up to what she considers are acceptable standards of behavior. Though many of the male students fear and hate her, the ones who get to know her come to see that she is actually very fair and willing to help anyone who needs it. She eventually becomes widely respected for her good grades, her great athletic skill, and her many accomplishments as president. Her negative attitude towards males is mostly attributed to her father amassing a huge debt and then disappearing. Misaki became determined to make sure her sickly and helpless mother, Minako would not have to work so hard to support both Misaki and her younger sister, Suzuna. After her father left, she studied hard and learned martial arts and became Seika's president. To this extent, she secretly, and at first reluctantly, works as a maid-waitress at Café Maid Latte. Misaki is always driven to do her best regardless of the endeavor, and has a strong sense of justice, though she also has a tendency to be too selfless for her own good. At Café Maid Latte, Misaki is called "Misa-chan" by her coworkers and customers. Misaki was shown being the most passionate with her job when she was dressed as a male and appealing to woman, saying she would like a guy like herself. Despite her initial annoyance towards Usui and her belief that his interest in her stems from being the only one who knows she works as a maid-waitress, she is in love with him. However, Misaki always denies her feelings for him and becomes awkward whenever a potentially intimate moment arises between them. She eventually confesses her feelings for him and they become a couple, though secretly at Misaki's insistence to preserve her reputation as the student council president. When Usui reveals that he is to transfer to Miyabigaoka, she openly reveals their relationship to the students at Seika High, despite the potential damage it may cause to her appearance. When told that Usui would be going to England, Misaki is shocked but keeps her composure and openly accepts his choice. After Usui stops texting her from England she seeks the help of the Miyabigaoka High School President, Tora Igarashi, for a way to travel to him. The deal between the two is for Misaki to travel to see Usui, but in return she must tell Usui to not cut all ties between himself and the Walker Family; benefiting Igarashi in him being in contact of a person of noble blood such as Usui. Usui and Misaki reunite in England and return home to Japan to finish out their high school years. Later on, Misaki and Usui get engaged, and Misaki becomes a diplomat/lawyer while Usui becomes a respected doctor and they get married.

Takumi Usui

The most popular male student in Seika High, is a 17-year-old boy who appears to take little interest in anything and prefers to observe things as they unfold. He has blond hair, which he inherited from his mother, and is extremely handsome, so much that even a few boys at Seika High are infatuated with him solely because of that. He also inexplicably wears glasses only at home. Usui proves to be extraordinarily talented in a number of different fields (later shown to be inherited from his talented father), including cooking, the violin, chess, martial arts and table etiquette. He also gets excellent grades and is an excellent athlete (he has been shown to be very good at soccer, table tennis, baseball, volleyball and fencing). However, he reveals very few details about his past willingly. He has taken an interest in Misaki because she stands from everyone else and her hard work makes her unique. He expresses his feelings mainly by teasing her and passing perverted comments to see her funny expressions (a trait he got from his mother), and she nicknames him "perverted outer-space alien" as a running gag in the series is Misaki wondering whether Usui is even human when he comes out relatively unscathed from a fall that would mortally injure someone on spot. Usui was also the first Seika student to discover Misaki's maid secret and even though he is concerned about her risky work habits, she brushes it off as him wanting to blackmail her. As he has been in love with Misaki since the first time they met, he dislikes it and becomes jealous, though he has trouble expressing it, whenever other boys get her attention, including Shintani and Tora. At Misaki's insistence, Usui reveals that he is an illegitimate child. His mother, a Japanese-English woman from the wealthy Walker family, had an affair with an unknown Japanese man (later revealed to be a butler of the Walker family); his mother died in childbirth. To conceal his origins, his maternal English grandfather sent Usui to live with his mother's Japanese grandmother's family, resulting in little contact with his older half-brother. Adopted by his mother's cousin, Usui's education was primarily through tutors, partially explaining his academic excellence (as shown when he checkmates the vice president of the Miyabigaoka high school chess club in very few moves). However, he became bored of the isolation and randomly selected a standard high school to attend; after enrolling in Seika High, he moved into a high-rise condo where he lives alone. During his first year at Seika, he quickly became popular among the girls, but not being interested in them, he systematically rejected them whenever they confessed to him, thus earning Misaki's resentment of him. All the boys within the school, even his classmates respect and look up to him (hence being automatically intimidated when facing him as an opponent) and refer/call him "Usui-san"; "-san" being a Japanese honorific showing light sense of respect. Usui confesses to Misaki during the school's firework festival and they share a kiss, though the relationship does not become formalized until Misaki herself confesses her love to him. He is forced to transfer to Miyabigaoka High School for his third year of high school, though he still makes an effort to go out of his way to see Misaki every day. When in England, Usui texts Misaki every day and continues to tease her, such as by asking for the color of her underwear, until his brother takes his phone away. The event triggers Misaki's deal with Tora Igarashi so she could go to England and meet with Usui, while Usui himself struggles in his confinement by his brother and maternal grandfather, the latter of whom still disowns him for being an illegitimate child and learns more about his parents. He eventually reunites with Misaki and reveals their relationship in front of the nobility. Usui is allowed to head back to Japan only if he agrees to keep his relations with the Walker family. Despite never attaining his grandfather's approval (which is explained as him being just a stubborn old man), Usui is wed to Misaki in the Walker family's castle's church and has become a doctor for his family (to be able to cure/improve his brother's and grandfather's health; also being called a genius doctor who created a medicine). Yuki Ochimura ni Ojou-sama!, a crossover between Maid Sama! and Yuki wa Jigoku ni Ochiru no Ka released by Hiro Fujiwara in 2016, is set 12 years after the marriage, and it is revealed that Usui and Misaki have a 10-year-old daughter called Sara and an 8-year-old son called Rui.

Secondary characters

Seika High School

Misaki's childhood friend who comes to Seika High in search of his first love. It is revealed that Misaki is his first love; however, his feelings are unrequited. When they were children, he was an overweight boy who Misaki helped back to his feet after he fell from a tree. He fell in love with her, but soon moved away to live with his grandfather in the countryside when his parents died. When he returns, his appearance has changed considerably from losing so much weight (supposedly from eating nothing but vegetables), though he remains a glutton and loves to eat anything. He is also one of the few people who know about Misaki's part time job. He loves Misaki very much, and dislikes Usui as a rival for Misaki's affections. While Misaki does like him, her feelings toward him are platonic. Though he admires Usui's strength and talent, Usui seems indifferent to Shintani and frequently mocks him, repetitively calling him 下役君 (pronounced as sanshita-kun, meaning "underling"). However, Usui secretly regards him as a rival for Misaki as well, particularly when Misaki and Shintani's childhood friendship is made apparent. He refuses to give up on Misaki despite being fully aware of her and Usui's feelings for each other, having resolved prior to moving that he would not let Misaki having a boyfriend deter him. Misaki's mother and sister both note that he physically resembles Misaki's father. Reacting to this, he claims that he would never abandon the people he cares about. Later, Hinata notes Usui does just that when he leaves Misaki for England. Eventually, when he realizes that Misaki would always going to consider him only as a friend, Shintani decides to move on and takes an interest in Misaki's sister, Suzuna, who reveals her feelings for him. The two marry three years later and Shintani officially becomes a brother-in-law to both Misaki and Usui, though he still regularly fights with Usui up to their wedding ceremony.

The vice president of the student council, Shōichirō Yukimura tries to help Misaki where he can, and enjoys office routine. At first, he, like the rest of the student council, is fearful of Misaki, but he eventually comes to be on fairly close terms with her and Usui. He is both terrified and awed of Usui after Usui kisses him as a "reward for his hardwork", though in truth Usui had only done so to restore Misaki's confidence. Yukimura is hardworking, earnest, and capable of doing most administrative work, but is not athletic to any extent, especially in comparison to Misaki and Usui. His gentle, almost feminine demeanor and slight stature make him appear somewhat weak, a fact he is sensitive about. As a result, a running joke in the series is that he is frequently forced to dress up as a girl. Yukimura has a younger sister named Ruri, whom he cares greatly for and becomes distressed when she rejects him for not acting prince-like. He becomes close friends with Soutarou throughout high school. He later becomes roommates with Soutarou and considers him family.

A male student at Seika High School who initially dislikes Misaki because of her forceful methods of reforming Seika. He and his friends discover that she works at a maid café early on in the story, but after she is defended by Usui, they quickly become her biggest fans, as well as regulars at Cafe Maid Latte, often referred to as the "idiot trio." His nickname is "Shiroyan". In middle school, Shiroyan used to be a delinquent and was known as "White Tornado Beast". He and the rest of the idiot trio attend Misaki and Usui's wedding at the end of the series, where he reveals that he is married and has three children.

The second of the "idiot trio," which includes Naoya Shirakawa and Ryuunosuke Kurosaki. A closet otaku, he is actually good at drawing manga illustrations and enjoys writing. He drew cards and pictures of the Maids for Maid Latte. His friends call him "Ikkun." He later works as a doujin illustrator.