The name Chicas Polar () refers to the models who have worked as image in the advertising campaignhttps://www.soloenvenezuela.net/farandula/chicas-polar-antes-y-despues/ Yesterday and today of the models who have been a "Polar Girl" (In Spanish). to promote Polar Pilsen beer in Venezuela.
The Empresas Polar campaign was launched for the first time in 2001 and has since then been renewed every year.https://empresaspolar.com/sala-de-prensa Polar Pilsen Aged 70 Years (2011, In Spanish) The billboards alongside the highways in Caracas and other places in the country are very popular,Haciendo Espuma (Article in Estampas Magazine, from the newspaper "El Universal", June 8, 2003. In Spanish) as well as the calendars with pictures shot in landscapes as Choroni Beach or rivers from la Gran Sabana.
The media impact of the Polar Girls has been such that in Latin America and Europe they have been compared to Victoria's Secret Angels. Since the 2006 campaign, new models were called Chicas Pilsen ("Pilsen Girls").https://empresaspolar.com/sala-de-prensa/polar-pilsen-anuncia-las-6-integrantes-del-team-chicas-polar-2023 Empresas Polar Corporate Web Site (In Spanish)
Chicas Polar by Campaign The following table shows the models who have been part of the campaigns, alphabetically organized by year and last name. The years where they have been part of the campaign are marked in gray. Models Campaign 2000s 2010s 2020s 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 Norkys Batista Gaby Espino Claudia Moreno Patricia Rangel Annarella Bono Daniela Kosán Deisy Arvelo Norelys Rodríguez Daniella Mateu Mirela Mendoza Ligia Petit Aura Ávila Marjorie de Sousa Zoraya Villareal Patricia Fuenmayor Dayra Lambis Elizabeth Herrera María Fernanda León Andrea Matthies Marlene de Andrade Ly Jonaitis Anyela Quiñonez Jessica Barboza Vanessa Goncalves Marjorie Magri Grabiela Concepción María de Luz Da Silva Ligia Hernández Yuvanna Montalvo Hannely Quintero Gabriella Ferrari Ivanna Vale Anmarie Camacho Georgina Mazzeo Karen Soto Elizabeth Coello Diana Croace Anyela Galante Carla Field Marie Claire Harp Adriana Marval Esthefany Kolman Fabianny Zambrano Claudia Bessegio Aigil Gómez Alessandra Sánchez Kemberling Rivas
References
External links Official site of the Polar Pilsen Beer and the Chicas Pilsen