Dwell is a retailer of furniture in the United Kingdom. The company was originally established in 2002 as Dwell Retail Ltd., and opened its first store in London the following year. The company was acquired by British retail group DFS in August 2014.
History Founded by Aamir Ahmad, Sean Galligan and Dave Garrett, Dwell began trading with a single store in Balham in 2003.Contact page from Dwell website retrieved via Wayback Machine, showing one store in Balham, 2003 Dwell Retail in the Wayback machine, 2003 It grew across London, with stores in Balham, Islington, Kingston, Richmond, Tottenham Court Road and Westfield.
In 2010, the company received £5m in funding from Key Capital Partners.KCP Becomes Part Of The Furniture With Dwell Cambridge NetworkDwell acquires £5m funding The company announced plans to expand to 60 stores and 20 concessions across the UK within five years,Dwell hires chairman as it eyes Habitat acquisition Retail WeekDwell to rapidly expand to 60 stores in UK and opened a flagship store on Tottenham Court Road.Dwell ups marketing as it prepares to open London flagship Marketing Week By the end of 2010 the company had 24 stores, including a concession in House of Fraser, and had locations across the UK, including Birmingham, Cardiff, Manchester and Glasgow.Stores page at Dwell Retail website Dwell Website
The company subsequently entered administration and ceased trading. The brand name and furniture assets were purchased by the original founders through a new company called Coin Furniture Ltd (CFL).
In February 2014, Dwell entered into a marketing partnership with larger retailer, DFS. This led to Dwell's acquisition by DFS in August 2014.
Since being acquired, consolidation has resulted in the closure of all Dwell stores and concessions within DFS stores, and the closure of the dwell.co.uk public website. Dwell continues as a strand of the wider DFS public offering, representing a range of upmarket accessories and sofas on the DFS website.
Current The company is now a brand identity in the DFS collective group. There are no longer any standalone Dwell stores or concessions within DFS stores.
In February 2014, shortly after administration in 2013, Dwell entered into a marketing partnership with larger retailer, DFS. This led to Dwell's acquisition by DFS in August 2014.
The original founders retired in 2019 and management was taken over by CEO Peter Jenkins. He in turn departed some time later.
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