Nubank Parque (), also known as Arena Palmeiras or as Arena Palestra Itália and formerly known officially as Allianz Parque from 2014 to May 2026, due to a naming rights agreement, is a football stadium in Água Branca, São Paulo, Brazil, and the home of Palmeiras. The stadium also serves as a multipurpose arena, and was built to receive concerts and other events besides football matches. The stadium has a capacity of 43,713 spectators for football, and of 55,000 for concerts. At the time of its opening, the stadium had one of the most modern multipurpose spaces in the whole country. The stadium meets all of FIFA's standards, accrediting it to receive the most relevant sports tournaments.
Its construction started in 2010 under the authorship of Portuguese architect Tomás Taveira, and completed in November 2014. The stadium was built by the company WTorre Properties/Arenas, belonging to WTorre Group. The stadium is located on the site previously occupied by Palestra Itália Stadium, also popularly known as Parque Antárctica, Palmeiras's former home ground.
Location The stadium is located in the Água Branca neighborhood, within the Barra Funda district, but sits in an intersection region between the neighbourhoods of Água Branca (where it is properly located), Barra Funda, Pompeia and Perdizes, in the west zone of the city of São Paulo. Near the stadium, there is the Palmeiras–Barra Funda Metro Station at 1.5 km of distance, the Água Branca Metropolitan Train Station and several bus lines, totaling 50 different routes.
A parking lot with a capacity for 2,000 cars is adjacent to the stadium and there are 4,800 parking spaces in two nearby malls. The complex is situated only 4 km from Paulista Avenue and 5 km from Central Zone of São Paulo.
History
Background
Agreement
The transformation of the former Palestra Italia Stadium in arena is the result of an agreement signed between Palmeiras and the company WTorre Properties/Arenas, belonging to WTorre Group. WTorre will manage the site for 30 years, and Palmeiras will profit 100% with the ticket sales at football matches.
According to the agreement between Palmeiras and WTorre, all expenses for the use of the arena, such as water, electricity, security, cleaning, insurance, lawn maintenance, shall be borne by the entrepreneur.
WTorre will hire a specialized company to manage the complex, passing onto Palmeiras an increasing percentage of the revenue with sponsorships, box seats and shows amongst others, starting on the first day of the complex's operation. At the end of this 30-year period, Palmeiras will integrate the whole enterprise, putting an end to the deal with company.
Partnerships
On September 30, 2009, WTorre completed the partnership with Traffic Group for marketing properties of the arena, such as the naming rights, cabins, special chairs, restaurants, cafés and shops, among others. The sports media company will market the spaces used in sporting, musical, social and corporate events.
On October 6, 2011, Palmeiras and WTorre announced the agreement with Anschutz Entertainment Group (AEG), to manage events in the arena. In turn, AEG made a partnership with Blue Box Company, that will provide consulting services to the US company of the best services in the Brazilian territory.
On April 24, 2013, WTorre announced the naming rights agreement with the Allianz company, which holds the rights to name six other sporting arenas: the Allianz Arena in Germany, the Allianz Stadium in Australia; Allianz Park in England; Allianz Riviera, in France; Allianz Stadion, in Austria and Allianz Field, in the United States. The agreement with the insurance company is valid for 20 years, with an option to renew for another 10 at the end of the period. The deal is estimated at R$300 million.
On April 29, 2013, Allianz announced three name options for the arena: Allianz Parque, Allianz Center and Allianz 360º. On June 6, 2013, with 89% of over 620 thousand votes registered on the official website of the enterprise, the name "Allianz Parque" was announced. The other two options had 7% and 4% of the votes, respectively.
On March 13, 2014, WTorre and AEG announced the agreement with the Gourmet Sports Hospitality company, belonging to Kofler & Kompanie (K&K) Group, from Germany. The agreement provides chef services on game days and buffets for corporate events, conferences, concerts and other events that occur on site. In the stadium there is a central kitchen of 1,500 m2 and ten support kitchens, three lounges and 46 cafeterias and kiosks to serve the public on game days and corporate events. Up to 500 people can work in these places in a day with maximum capacity. The company was also responsible for serving the public during the 2006 FIFA World Cup, in Germany, 2010 FIFA World Cup, in South Africa, 2013 FIFA Confederations Cup, in Brazil, 2014 Winter Olympics in Sochi, Russia, and some stages of Formula One. The company's contract with WTorre is valid for 20 years.
The first official game at Allianz Parque was held on November 19, 2014, between Palmeiras and Sport Recife in the Brazilian Série A, when hosts Palmeiras lost to Sport Recife 0–2.
WTorre announced a partnership with Works Brazil Agency, a Works UK subsidiary, to perform the visual brand identity of the arena. In partnership with Allianz, the arena branding project was developed from its main logo. All communication elements associated with the brand "Allianz Parque", including banners, signboards, tickets, merchandising and other applications, were prepared for print and digital content. Similar projects have been developed by the company for corporations, national and international associations and international sports federations, such as IAAF, FIFA, FIVB, FIBA, FIH and NBA.
To organize events, from small conferences to large concerts, AEG hired Susan Darrington, former vice-president of the CenturyLink Field, largest stadium in Seattle, home field for the Seattle Seahawks and Seattle Sounders FC, for the position of general manager of the arena. Darrington will have primary responsibility for raising revenue for the Allianz Parque, with the initial goal of attracting about 300 events per year.
In 2019, Allianz partnered with sanctioned Chinese state-owned video surveillance company Dahua Technology.
2026: Name change In 2026, the stadium ended its naming rights agreement with Allianz and entered into a new partnership with the Brazilian financial technology company Nubank. To determine the venue's new name, an online poll was launched among Palmeiras fans. The options presented were Nubank Arena, Parque Nubank, and Nubank Parque. The latter received the most votes and was ultimately chosen as the stadium's new name. The new name was revealed on May 4, 2026.
Reception
Palmeiras matches
Biggest attendances NºAttendanceHome TeamScoreVisiting TeamDateCompetition 1 41,468Palmeiras 0–2 Corinthians August 6, 2025 2025 Copa do Brasil 2 41,457Palmeiras 2–1 Corinthians April 29, 2023 2023 Campeonato Brasileiro Série A 3 41,451Palmeiras 1–2 São Paulo July 13, 2023 2023 Copa do Brasil 4 41,446Palmeiras 2–0 Santos April 7, 2024 2024 Campeonato Paulista 5 41,444Palmeiras 4–0 Água Santa April 9, 2023 2023 Campeonato Paulista
Biggest grosses NºGrossHome TeamScoreVisiting TeamDateCompetition 1 R$15.118.391,02Brazil 3–0 Chile October 10, 2017 2018 FIFA World Cup qualification 2 R$6.737.030,00Brazil 2–0 Mexico June 7, 2015 International friendly 3 R$5.717.077,40Palmeiras 0–1 Corinthians March 16, 2025 2025 Campeonato Paulista 4 R$5.336.631,25Palmeiras 2–1 (4-3 p) Santos December 2, 2015 2015 Copa do Brasil5 R$5.263.294,60Palmeiras 1–0 São Paulo March 10, 2025 2025 Campeonato Paulista
+ Average Série A attendances Season Stadium capacity Average attendance % of capacity Ranking within SA 2019 43,713 27,962 64.0% 5th highest 2018 43,713 32,356 74.0% 3rd highest 2017 43,713 33,476 76.6% 2nd highest 2016 43,713 32,471 74.3% 1st highest 2015 43,713 29,633 67.8% 3rd highest
International sporting events
On June 7, 2015, the Arena hosted a friendly between Brazil and Mexico in order to prepare for the 2015 Copa América. The event was promoted by AEG Brazil in partnership with the British sports marketing agency Pitch International. The game ended 2–0 to Brazil, with goals from Philippe Coutinho and Diego Tardelli. It was the first game of the Brazilian team in the country since the 2014 FIFA World Cup and also the first on this specific stadium.
On August 8, 2015, the arena hosted the final of the League of Legends Brazilian Tournament, a Riot Games event. The winner competed with teams from Latin America and CIS for a place in the League of Legends World Championship. About 12,000 people attended the event, which was held in the amphitheater of the arena.
On October 10, 2017, the arena hosted a match between Brazil and Chile for 2018 World Cup qualification, ending 3–0 to Brazil. Already qualified for the competition in the first place among South American teams, Brazil eliminated Chile from qualifying for the 2018 World Cup. It was the first official match between national football teams at the arena.
In December 2026, the stadium will host a tennis exhibition event, promoted by Itaú Unibanco and XP Investimentos, called "São Paulo super match" that will feature a match between Spanish Carlos Alcaraz and Brazilian João Fonseca. This will be the very first tennis event organized at the stadium.
Musical events
International The arena's first major event took place on November 25 and 26, 2014, when Paul McCartney concluded the Brazilian leg of his Out There Tour. Approximately 50,000 people attended each concert. After that, nearly every major musical act touring through São Paulo performed at the arena until 2023, when Live Nation Entertainment signed an exclusivity agreement with São Paulo FC and the Estádio do Morumbi. Other notable concerts held at the venue include Guns N' Roses, which performed during the Not in This Lifetime...Tour on November 4 and 5, 2016, attracting an audience of 93,600 people; Aerosmith, which played its final Latin American concert at the arena on September 24, 2017, before a crowd of 45,000 (the band had also sold out the venue in 2016); Shakira, who performed there during the El Dorado World Tour on October 21, 2018; Taylor Swift, who performed three consecutive sold-out shows, drawing approximately 165,000 attendees in total; and the South Korean group BTS, which performed at the stadium during the Love Yourself: Speak Yourself Tour on May 25 and 26, 2019, drawing a sold-out audience of 84,728 people.
National The first national concert at the Arena was performed by singer Roberto Carlos, on April 18, 2015, in commemoration of his 74th birthday. Over 50,000 people attended the presentation.
List of major concerts List of major concerts and musical events held at the Allianz Parque involving the full stadium and the amphitheater. Some concerts may have a different configuration, by using an increased amphitheater with the stage advancing a bit further into the pitch, and therefore, creating a greater space for the audience on the stands and on the pitch itself.