"Wannabe" is the debut single by the British girl group the Spice Girls, released on 26 June 1996. It was written by the Spice Girls, Matt Rowe and Richard "Biff" Stannard and produced by Rowe and Stannard for the group's debut album, Spice. The song was originally mixed by Dave Way, but the group was not pleased with the result, and the recording was instead mixed by Mark "Spike" Stent. A dance-pop song, its lyrics address the value of female friendship over romantic relationships. It has since become a symbol of female empowerment and the most emblematic song of the group's girl power philosophy.
"Wannabe" was heavily promoted. Its music video, directed by Johan Camitz, became a success on the British cable network the Box, which sparked press interest in the group. Subsequently, the song had intensive radio airplay across England, while the Spice Girls performed it on television and began doing interviews and photo shoots for teen magazines. Responding to the wave of interest, Virgin released the song as the Spice Girls' debut single in Japan in June 1996 and in the UK the following month, well ahead of the planned release of the Spice album. It was released to radio in the United States in January 1997.
"Wannabe" earned mixed reviews from critics, but won for Best Selling British-Written Single at the 1997 Ivor Novello Awards and for British Single of the Year at the 1997 Brit Awards. It topped the UK Singles Chart for seven weeks and received a quintuple platinum certification by the British Phonographic Industry (BPI). By the end of 1996, "Wannabe" had topped the charts in 22 nations—including the Billboard Hot 100—and by the end of 1997, it topped the charts in 37.Simon Fuller: Guiding pop culture BBC. Retrieved 18 September 2011. It became the best-selling single by a girl group, and, in a 2014 study, was found to be the most recognisable pop song of the last 60 years among young English speakers. An EP, Wannabe 25, was released in 2021 for the single's 25th anniversary.
Background In March 1994, father-and-son team Bob and Chris Herbert, together with financer Chic Murphy, working under the business name of Heart Management, placed an advertisement in The Stage, which asked the question: "Are you street smart, extrovert, ambitious, and able to sing and dance?" After receiving hundreds of replies, the management had narrowed their search to a group of five girls: Victoria Adams, Melanie Brown, Melanie Chisholm, Geri Halliwell, and Michelle Stephenson. The group moved to a house in Maidenhead and received the name "Touch". Stephenson was eventually fired because she lacked the drive of the other group members. She was replaced by Emma Bunton. In November, the group—now named "Spice"—persuaded their managers to set up a showcase in front of industry writers, producers, and A&R men at the Nomis Studios in Shepherd's Bush, London. Producer Richard Stannard, at the studio for a meeting with pop star Jason Donovan, attended the showcase after hearing Brown, as she went charging across the corridor. Stannard recalled: More than anything, they just made me laugh. I couldn't believe I'd walked into this situation. You didn't care if they were in time with the dance steps or whether one was overweight or one wasn't as good as the others. It was something more. It just made you feel happy. Like great pop records. Stannard stayed behind after the showcase to talk to the group. He then reported to his songwriter partner, Matt Rowe, that he had found "the pop group of their dreams". Chris Herbert booked the group's first professional songwriting session with the producers at the Strongroom in Curtain Road, East London, in January 1995. Rowe recalls feelings similar to Stannard's: "I love them. Immediately. ... They were like no one I'd met before, really." The session was productive; Stannard and Rowe discussed the songwriting process with the group and talked about what the group wanted to do on the record. In her autobiography, Brown recalls that the duo instinctively understood their point of view and knew how to incorporate "the spirit of five loud girls into great pop music".
Writing The first song the Spice Girls wrote with Stannard and Rowe was called "Feed Your Love", a slow and soulful song that was recorded and mastered for the group's debut album; the song was not used because it was considered too sexually explicit for the target audience. The group next proposed to write a track with an uptempo dance-pop rhythm. Rowe set up a drum loop on his MPC3000 drum machine. Its fast rhythm reminded Stannard of Grease. Stannard commented that the only pre-planned concept for the song was that it should represent the essence of what they were. The group then added their own contributions to the song, Rowe recalls: They made all these different bits up, not thinking in terms of verse, chorus, bridge or what was going to go where, just coming up with all these sections of chanting, rapping and singing, which we recorded all higgledy-piggledy. And then we just sewed it together. It was rather like the way we'd been working on the dance remixes we'd been doing before. Kind of a cut-and-paste method. "Wannabe" was completed in 30 minutes—mainly because the group had written and composed parts of the song beforehand—in what Brown describes as a "sudden creative frenzy". During the session, Brown and Bunton came up with the idea of including a rap near the end of the song. At this point the group became highly motivated, and incorporated the word "zigazig-ah" into the lyrics. Chisholm told Billboard: "You know when you're in a gang and you're having a laugh and you make up silly words? Well we were having a giggle and we made up this silly word, zigazig-ah. We were in the studio and it all came together in this song."
Recording and production While most of the other songs on the Spice album required two or three days of studio time, "Wannabe" was recorded in less than an hour. The solo parts were divided between Brown, Bunton, Chisholm, and Halliwell. Adams missed most of the writing session and communicated with the rest of the group on a mobile phone. In her autobiography, she wrote: "I just couldn't bear not being there. Because whatever they said about how it didn't matter, it did matter. Saying 'Yes, I like that' or 'Not sure about that' down the phone is not the same." She contributed backing vocals and sings during the chorus. Rowe stayed up all night working on the song, and it was finished by morning. The only later addition was the sound of Brown's footsteps as she ran to the microphone.
The group parted with Heart Management in March 1995 because of their frustration with the management company's unwillingness to listen to their visions and ideas. The girls met with artist manager Simon Fuller, who signed them with 19 Entertainment. The group considered a variety of record labels, and signed a deal with Virgin Records in July. The original mix of "Wannabe" was considered lacklustre by Virgin executives. Ashley Newton, who was in charge of A&R, sent the song to American producer Dave Way for remixing; the result was not what the group had hoped to achieve. As Halliwell later described it, "the result was bloody awful". She elaborated in her second autobiography, Just for the Record: "Right at the beginning of the Spice Girls, ... Ashley Newton had tried to turn us into an R&B group ... He brought us jungle versions and hip-hop mixes and I hated them all. Although Mel B was a big fan of R&B, she agreed with me that these versions just didn't work so we exercised our Spice veto!" Fuller gave the song to audio engineer Mark "Spike" Stent, who thought that it was a "weird pop record". Stent remixed it in six hours, in what he described as "tightening it up" and "getting the vocals sounding really good."
Composition
"Wannabe" is a dance-pop song with influences of hip-hop and rap. It is written in the key of B major and is set in the time signature of common time, moving at a moderate tempo of 110 beats per minute. It uses the sequence B–D–E–A–A♯ as a bass line during the refrain, the chorus, and the bridge, and uses a chord progression of F♯–G♯m–E–B for the verses. The song is constructed in a verse-pre-chorus-chorus form, with a rapped bridge before the third and final chorus. Musically, it is "energised" by a highly syncopated synthesised riff, and by the way the repetitive lyrics and rhythm are highlighted during the bridge. "Wannabe" presents a different version of the traditional pop love song performed by females; its energetic, self-assertive style expresses a confident independence that is not reliant on the male figure for its continuance.
The song opens with Halliwell's laugh, followed by "undislodgeable piano notes" inspired by the Grease "Summer Nights" bassline. The first lines of the refrain are rapped in a call and response interaction between Brown and Halliwell. The words "tell", "really" and "I wanna" are repeated, so that the vocal tone and lyrics build up an image of female self-assertion. The refrain ends with the word "zigazig-ah", which musicologist Sheila Whiteley compared to the neologisms created by Lewis Carroll; other writers have considered it a euphemism for female sexual desire, which is ambiguously sexualised or broadly economic. The first verse follows; Chisholm, Bunton, Brown, and Halliwell sing one line individually, in that order. In this part, the lyrics have a pragmatic sense of control of the situation; they begin, "If you want my future, forget my past." This, according to Whiteley, taps directly into the emotions of the young teenage audience. The only member without a solo verse was Adams.
During the chorus, the lyrics—"If you wanna be my lover/You gotta get with my friends"—address the value of female friendship over romantic relationships, while the ascending group of chords and the number of voices creates a sense of power that adds to the song's level of excitement. The same pattern occurs, leading to the second chorus. Towards the end, Brown and Halliwell rap the bridge, which serves as a presentation to each of the girls' personalities. The group repeats the chorus for the last time, ending the song with energetic refrains— "Slam your body down and wind it all around"—and the word "zigazig-ah".
Release and promotion
After signing the group, Virgin Records launched a major campaign for their debut song to promote them as the new high-profile act. There was a period of indecision about what song would be released as the first single; the label wanted to get everything right for the campaign, because the all-girl group format was untested. The group, led by Brown and Halliwell, was adamant that the debut song should be "Wannabe", they felt it served as an introduction to their personalities and the Girl Power statement. Virgin's executives believed that the first single should either be "Say You'll Be There", which they considered a much "cooler" track, or "Love Thing". At the beginning of 1996 the impasse between the group and their record label about the release of the single was temporarily solved. In March, Fuller announced that he agreed with Virgin in that "Wannabe" should not be the first single. The label wanted a song that appealed to the mainstream market, and nothing considered too radical. Halliwell was shocked and furious; she told Fuller, "It's not negotiable as far as we're concerned. 'Wannabe' is our first single." Fuller and the executives at Virgin relented, and the song was chosen as their first single.