Energizer Brands Limited, is - was - an English beverage company.
Energizer Brands launched attitude drink, in July 2008. The company claims to have made the soft drinks sector's first 100% natural functional beverageNutraceutical Magazine, Volume 6 Number Two March / April 2010, p10 : http://viewer.zmags.com/publication/f43e8879#/f43e8879/1 energy drink that contains no caffeine or taurine and no added sugar."Innova – Food and Beverage Innovation", Volume 8, P35 February 2010-03-22 The formula contains natural ingredients and antioxidants.Beverage Innovation – Beverage Awards, p78, Drinktec, Munich Sep 2009 (online – foodbev.com/beverage
The formula contains 500 mg of Rhodiola rosea root extract (more commonly known as golden root), and 500 mg of L-carnitine. Attitude drink contains natural sugars from fruits which are low in glycemic index (GI), this has been certified by a research group from Oxford Brookes University in 2007.“http://www.brookes.ac.uk/lifesci/news/latestnews/wildfruitjellies”
The drink is marketed at healthy, active individualsAnuga, Public Trade Show, Koelnmesse, Germany, 13–17 October 2007 and is sold in the British multiples Waitrose and Holland & Barrett. Energizer Brands sponsored the 2008 Notting Hill Carnival- Europe's largest street carnival.
The drink's packaging is manufactured by the British Packaging company Rexam Plc, who have manufactured the world's first aluminium can with a five colour printed end, of which attitude drink is the first customer.Rexam, News Letter February 2008, – Innovation News, p3, Sector Director- Thomas Sjolin
The French newspaper Le Figaro quoted attitude drink as the "Green Red Bull" in January 2010.Le Figaro, Le Page Verte, P 36, 21 January 2010-03-22
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