Advocacy groups, also known as lobby groups, interest groups, special interest groups, pressure groups, public associations, government relations firms, or lobbying firms and in some cases public affirms firms, use various forms of advocacy or lobbying to influence public opinion and ultimately public policy. They play an important role in the development of political and social systems.
Motives for action may be based on political, economic, religious, moral, commercial or common good-based positions. Groups use varied methods to try to achieve their aims, including lobbying, media campaigns, awareness raising publicity stunts, polls, research, and policy briefings. Some groups are supported or backed by powerful business or political interests and exert considerable influence on the political process, while others have few or no such resources.
Some have developed into important social, and political institutions or social movements. Some powerful advocacy groups have been accused of manipulating the democratic system for narrow commercial gain, and in some instances have been found guilty of corruption, fraud, bribery, influence peddling and other serious crimes. Some groups, generally the ones with less financial resources, may use direct action and civil disobedience, and in some cases are accused of being a threat to the social order or "domestic extremists". Research is beginning to explore how advocacy groups use social media to facilitate civic engagement, and collective action.
History in Great Britain
Beginnings
The early growth of pressure groups was connected to broad economic and political changes in England in the mid-18th century, including political representation, market capitalization, and proletarianization. The first mass social movement catalyzed around the controversial political figure, John Wilkes. As editor of the paper The North Briton, Wilkes vigorously attacked the new administration of Lord Bute and the peace terms that the new government accepted at the 1763 Treaty of Paris at the end of the Seven Years' War. Charged with seditious libel, Wilkes was arrested after the issue of a general warrant, a move that Wilkes denounced as unlawful – the Lord Chief Justice eventually ruled in Wilkes favour. As a result of this episode, Wilkes became a figurehead to the growing movement for popular sovereignty among the middle classes – people began chanting, "Wilkes and Liberty" in the streets.
After a later period of exile, brought about by further charges of libel and obscenity, Wilkes stood for the Parliamentary seat at Middlesex, where most of his support was located. When Wilkes was imprisoned in the King's Bench Prison on 10 May 1768, a mass movement of support emerged, with large demonstrations in the streets under the slogan "No liberty, no King." Stripped of the right to sit in Parliament, Wilkes became an Alderman of London in 1769, and an activist group called the Society for the Supporters of the Bill of Rights began aggressively promoting his policies. This was the first ever sustained social advocacy group – it involved public meetings, demonstrations, the distribution of pamphlets on an unprecedented scale and the mass petition march. However, the movement was careful not to cross the line into open rebellion – it tried to rectify the faults in governance through appeals to existing legal precedents and was conceived of as an extra-Parliamentary form of agitation to arrive at a consensual and constitutional arrangement. The force and influence of this social advocacy movement on the streets of London compelled the authorities to concede to the movement's demands. Wilkes was returned to Parliament, general warrants were declared as unconstitutional and press freedom was extended to the coverage of Parliamentary debates.
Another important advocacy group that emerged in the late 18th century was the British abolitionist movement against slavery. Starting with an organised sugar boycott in 1791, it led the second great petition drive of 1806, which brought about the banning of the slave trade in 1807. In the opinion of Eugene Black (1963), "...association made possible the extension of the politically effective public. Modern extra parliamentary political organization is a product of the late eighteenth century [and] the history of the age of reform cannot be written without it.
Growth and spread
From 1815, Britain after victory in the Napoleonic Wars entered a period of social upheaval characterised by the growing maturity of the use of social movements and special-interest associations. Chartism was the first mass movement of the growing working-class in the world. It campaigned for political reform between 1838 and 1848 with the People's Charter of 1838 as its manifesto – this called for universal suffrage and the implementation of the secret ballot, amongst other things. The term "social movements" was introduced in 1848 by the German Sociologist Lorenz von Stein in his book Socialist and Communist Movements since the Third French Revolution (1848) in which he introduced the term "social movement" into scholarly discussionsTilly, 2004, p. 5. – actually depicting in this way political movements fighting for the social rights understood as welfare rights.
The labor movement and socialist movement of the late 19th century are seen as the prototypical social movements, leading to the formation of communist and social democratic parties and organisations. These tendencies were seen in poorer countries as pressure for reform continued, for example in Russia with the Russian Revolution of 1905 and of 1917, resulting in the collapse of the Czarist regime around the end of the First World War.
In the post-war period, women's rights, gay rights, peace, civil rights, anti-nuclear and environmental movements emerged, often dubbed the New Social Movements,Westd, David B. "New Social Movements." Knowledge Center. Built on the Thematic Theme Framework., 16 July 2004. some of which may be considered "general interest groups" as opposed to special interest groups. They led, among other things, to the formation of green parties and organisations influenced by the new left. Some find in the end of the 1990s the emergence of a new global social movement, the anti-globalization movement. Some social movement scholars posit that with the rapid pace of globalization, the potential for the emergence of new type of social movement is latent—they make the analogy to national movements of the past to describe what has been termed a global citizens movement.
United States
According to Stuart McConnell: The Grand Army of the Republic, the largest of all Union Army veterans' organizations, was the most powerful single-issue political lobby of the late nineteenth century, securing massive pensions for veterans and helping to elect five postwar presidents from its own membership. To its members, it was also a secret fraternal order, a source of local charity, a provider of entertainment in small municipalities, and a patriotic organization.Stuart McConnell, Glorious Contentment: The Grand Army of the Republic, 1865–1900. Chapel Hill, NC: University of North Carolina Press, 1997.
Activities Advocacy groups exist in a wide variety of genres based upon their most pronounced activities. Anti-defamation organizations issue responses or criticisms to real or supposed slights of any sort (including speech or violence) by an individual or group against a specific segment of the population which the organization exists to represent. Watchdog groups exist to provide oversight and rating of actions or media by various outlets, both government and corporate. They may also index personalities, organizations, products, and activities in databases to provide coverage and rating of the value or viability of such entities to target demographics. Lobby groups lobby for a change to the law or the maintenance of a particular law, while big businesses fund very significant lobbying efforts that influence legislators, as seen in the US and in the UK where lobbying first developed. Some Lobby groups have considerable financial resources at their disposal. Lobbying is regulated to stop the worst abuses which can develop into corruption. In the United States the Internal Revenue Service makes a clear distinction between lobbying and advocacy. Lobby groups spend considerable amounts of money on election advertising as well. For example, the 2011 documentary film Hot Coffee contains interviews of former Mississippi Supreme Court Justice Oliver E. Diaz Jr. and evidence the US Chamber of Commerce paid for advertising to unseat him. Legal defense funds provide financial support for the legal defense or legal actions taken on behalf of individuals or groups aligned with their specific interests or target demographic. This is often accompanied by one of the above types of advocacy groups filing an amicus curiae if the cause at stake serves the interests of both the legal defense fund and the other advocacy groups. Astroturfing groups mask the sponsors of a message or organization (e.g., political, advertising, religious or public relations) to make it appear as though it originates from and is supported by grassroots participants. It is a practice intended to give the statements or organizations credibility by withholding information about the source's financial connection. Media advocacy groups use mass media to advocate the incorporation of equitable public policies- particularly policies aimed at benefiting historically marginalized communities.
Influence In most liberal democracies, advocacy groups tend to use the bureaucracy as the main channel of influence – because, in liberal democracies, this is where the decision-making power lies. The aim of advocacy groups here is to attempt to influence a member of the legislature to support their cause by voting a certain way in the legislature. Access to this channel is generally restricted to groups with insider status such as large corporations and trade unions – groups with outsider status are unlikely to be able to meet with ministers or other members of the bureaucracy to discuss policy. What must be understood about groups exerting influence in the bureaucracy is; "the crucial relationship here [in the bureaucracy] is usually that between the senior bureaucrats and leading business or industrial interests". This supports the view that groups with greater financial resources at their disposal will generally be better able to influence the decision-making process of government. The advantages that large businesses have is mainly due to the fact that they are key producers within their countries economy and, therefore, their interests are important to the government as their contributions are important to the economy. According to George Monbiot, the influence of big business has been strengthened by "the greater ease with which corporations can relocate production and investment in a global economy". This suggests that in the ever modernising world, big business has an increasing role in influencing the bureaucracy and in turn, the decision-making process of government.
Advocacy groups can also exert influence through the assembly by lobbying. Groups with greater economic resources at their disposal can employ professional lobbyists to try and exert influence in the assembly. An example of such a group is the environmentalist group Greenpeace; Greenpeace (an organisation with income upward of $50,000,000) use lobbying to gain political support for their campaigns. They raise issues about the environment with the aim of having their issues translated into policy such as the government encouraging alternative energy and recycling.