List of marketing terms

Many terms are used in the marketing field.

General terms AIDA (marketing) Arrow information paradox Attack marketing Bargain bin Business-to-business Business-to-consumer Business-to-government Call to action Cause marketing Copy testing Customer relationship management Decision making unit Davie-Brown Index Disintermediation Double jeopardy (marketing) Emotional branding Engagement (marketing) Facelift (product) Fallacy of quoting out of context Fine print Flighting (advertising) Growth Hacking Heavy-up Inseparability Intangibility Integrated marketing communications Low-end market Marketing communications Marketing experimentation Marketing exposure Marketing information system Marketing mix for product software Marketing mix modeling Marketing speak Megamarketing Networks in marketing Next-best-action marketing Nielsen ratings Out-of-box experience Perishability Permission marketing Price Analysis Product lifecycle Product lifecycle management Promoter (entertainment) Relational goods Representative office Science-to-business marketing SEO – search engine optimization Share of Wallet Soft launch Solutions Marketing SONCAS Sports Entertainment Square inch analysis Sweeps period Top of mind awareness Visual merchandising White label

Marketing metrics

Abandonment rate Churn rate Click-through rate Conversion marketing Cost per action Cost Per Click Cost per conversion Cost per impression Cost per lead Cost per mille Customer acquisition cost Customer lifetime value Frequency (marketing) Q Score Reach (advertising) Response rate ratio Return on investment ROMI (return on marketing investment) View-through rate