is a 2001 fighting game developed by Team Ninja and published by Tecmo for the Xbox console as one of its launch titles. It is the third main entry in the Dead or Alive fighting series following Dead or Alive 2 (1999). Dead or Alive 3 improved upon the gameplay and graphics in beautiful detail compared to that of its predecessors. The game's story focuses on DOATEC's attempt to create the ultimate human weapon through their Omega Project by capturing the Mugen Tenshin Ninja Clan's Hajin Mon leader, Genra, and transforming him into an evil superhuman called Omega. The ninjas enter the third Dead or Alive tournament to defeat Omega.
Dead or Alive 3 was critically acclaimed and a commercial success upon release, selling over 1 million units in the first five months after its release, and went on to sell over 2 million units worldwide, becoming the best-selling game in the franchise and one of the top 10 best-selling Xbox games. The game won several awards and was nominated for many others. The European and Japanese versions were released months later, featuring additional content and gameplay updates that are not featured in the North American version.
Dead or Alive 3 later became backwards compatible on Xbox 360 in 2005. In 2021, all versions of Dead or Alive 3 were made available to download from Xbox Live worldwide, and were later made backward compatible on Xbox One and Xbox Series X/S. Dead or Alive 3 was followed by Dead or Alive Ultimate in 2004 and then its sequel Dead or Alive 4 in 2005.
Gameplay
The basic gameplay controls remain essentially unchanged from Dead or Alive 2. Some tweaks have been added to the game system in the form of increased counter periods, unrestricted 3D-axis movement, and less emphasis on juggling combos. All these gameplay enhancements make the game suitable for beginners, and makes the artificial intelligence a bit more forgiving. Move properties for character attacks are updated. The game incorporated less damage percentiles in counter hold maneuvers, making players rely more on blows and throws to defeat opponents. Fighters who are caught in hazardous falls can now be knocked out if they have very low health.
The game adds a new feature in its Sparring mode called "Exercise", an automatic command tutorial that teaches players how to perform attacks. One Command is displayed onscreen at a time during gameplay and changes after being successfully performed, therefore players can easily practice learning character moves while commands are displayed at the same time.
The Tag team system, introduced in the previous game, was also updated. Tag Battle matches are made available to select in the game's Time Attack and Survival modes. A new mechanic called "Attack Change" was added, allowing the character tagging in to attack while switching in. The Tag Throws command was made a bit easier to activate.
Compared to previous entries in the series, the game takes advantage of the Xbox system's power to push the range of the graphics and environment sizes farther than the Dead or Alive 2 games. The game has less unlockable content compared to DOA2: Hardcore. The game also utilizes the Xbox controller's pressure sensitive analog face buttons to allow shortcuts in performing certain moves, making the controls lenient to allow players new to the series to adapt to the gameplay. Players have the option to turn the analog buttons on or off in the game's settings.
European and Japanese versions Months after the initial North American release of the game, the European and Japanese versions featured many gameplay changes, with more than a dozen new attacks for characters, an improved and more challenging artificial intelligence, tweaked move properties for attacks, more unlockable content, much better sidestepping movements that allows players to dodge most attacks, and the controller's analog sticks can be used when the analog button setting is turned off.Dead or Alive 3 – PAL/JP Additional Moves FAQ, GameFAQs.
Characters
Dead or Alive 3 features a total of 18 fighters, including 17 playable characters and the boss character Omega. The characters returning from the previous installments are Ayane, Bass Armstrong, Bayman, Ein (unlockable), Gen Fu, Helena Douglas, Jann Lee, Kasumi, Leifang, Leon, Ryu Hayabusa, Tina Armstrong, and Zack. Playable newcomers are Chinese drunken fighter Brad Wong, British assassin Christie, Japanese ninja Hayate (appeared in the roster of the previous title as "Ein"), and German-Japanese karateka Hitomi.
New Brad Wong, a Chinese drunken fighter whose teacher, Chen, sends him on a journey to search for the mysterious wine called "Genra". After three years of wandering, he finds himself in the Dead or Alive tournament. Christie, a British assassin and she-quan practitioner hired by Victor Donovan, leader of DOATEC's anti-Douglas faction. She enters the tournament in order to keep an eye on Helena. Hayate, a Japanese ninja and the 18th leader of the Mugen Tenshin Ninja Clan, who appeared in the previous game as "Ein". He enters the tournament again in order to defeat Omega, the superhuman created as a puppet of DOATEC's Project Omega. Hitomi, a German-Japanese karateka who always wanted to fight in the Dead or Alive tournament. After getting permission from her father, she joins the tournament in order to test her formidable skills against the real world. Omega , the evil superhuman of DOATEC's Project Omega who used to be Genra, the leader of the Mugen Tenshin's Hajin Mon sect and Ayane's foster-father.
Returning
Ayane Bass Armstrong Bayman Ein Gen Fu Helena Douglas Jann Lee Kasumi Leifang Leon Ryu Hayabusa Tina Armstrong Zack
Unplayable boss Unlockable character Unplayable in Story Mode
Plot The hero ninja, Ryu Hayabusa, succeeded in putting a stop to the evil doings of Tengu during the last tournament, but it was too late to stop him from triggering a massive worldwide collapse. A dense cloud covered the entire planet in a shroud of darkness and fear. DOATEC has gone astray, turning into the hunting grounds for power-hungry scam artists.
This is when DOATEC's development department (a fortress for state-of-the-art military technology) witnesses the success of a genius. Following Project Alpha and Project Epsilon, the ever ambitious scientist, Dr. Victor Donovan completes the Omega Project, producing a new superhuman: Genra. The man, who was once leader of the Hajin Mon ninjas of the Mugen Tenshin Ninja Clan, is no longer human, but a force of singular and unprecedented capabilities known as Omega. To test the subject Omega's skills, DOATEC announced the third Dead or Alive World Combat Championship.
The ninjas Hayate, Ayane, and Ryu Hayabusa enter the third tournament to defeat Genra. Bayman, the assassin who was once hired by Victor Donovan to kill Fame Douglas during the first tournament, enters the third tournament to get revenge on Donovan after he sent a mysterious sniper to kill him. Bayman easily quashed the sniper, but the feeble attempt on his life left Bayman in anger and in retaliation against Donovan. Helena Douglas, daughter of Fame Douglas was captured by the anti-Douglas faction of DOATEC led by Donovan. Whether Helena likes it or not, she is dragged into the intertwined conspiracies within the huge DOATEC organization. Donovan challenges Helena to win the third tournament. If she wins, she will regain her freedom and learn the truth behind DOATEC. To prevent Helena from winning, Donovan hires a British assassin named Christie to keep an eye on her, and kill her if necessary.
As the tournament is underway, Kasumi, who is hunted and forced to defend herself from multiple attempts on her life by highly skilled ninja assassins, due to her status as a runaway ninja, desires to see her brother Hayate again. She cross paths with her half-sister Ayane, who states that she can see Hayate if she wants as she's more focused on defeating Genra rather than hunting her. Kasumi meets with Hayate, who's torn between the ninja code and his love for his sister. He decides to save Kasumi by pretending he didn't meet with her. Afterwards, an argument is made between the ninjas on who should defeat Genra. Hayabusa is prepared to bring down Genra, but Hayate states to Hayabusa that he does not know Genra like he does since he and Genra are from the same clan. Hayate also states that since he is the new leader of the Mugen Tenshin, he should defeat Genra instead. Later, both Ayane and Hayate argue on who should defeat Genra. Ayane, as a Hajin Mon ninja and Genra's foster-daughter, feels that fate commands her to put Genra out of his misery and that it is her duty to defeat him. Eventually, Ayane wins the third Dead or Alive tournament and kills Genra. Saddened by his death, Ayane cremates his body and keeps his tokkosho sword.
Development
After the success of Dead or Alive 2, Tecmo was working on continuing the series when Microsoft approached them, offering a deal to develop the next Dead or Alive as an exclusive title for the recently announced Xbox. The Xbox was still in development, and Microsoft was in need of exclusive, high-profile games to show off the technical capability of their product. This deal also fit in with series creator Tomonobu Itagaki's design philosophy of always targeting the most powerful console available for the development of Dead or Alive games. Itagaki accepted the offer as he noted how the specs of Xbox were much higher and more powerful than other systems such as the PlayStation 2 and Dreamcast. Itagaki and Team Ninja noted how developing solely for one home console was easier and how the Xbox's development environment was very convenient like the Dreamcast's, and was much more convenient than the PlayStation 2's.Icons: Dead or Alive (television program).
In addition to the original soundtrack in the game, three songs by the American rock band, Aerosmith, also appear in Dead or Alive 3 and can also be played in the game's settings menu. "Nine Lives" was the opening theme, and "Home Tonight" was played over the credits. "Amazing" was not used in the actual game, but was a music sample under the settings menu.
Release
In 2001, the release of Dead or Alive 3 was announced in Japan, but the game was first released in the US, in order to coincide with the American Xbox launch. An updated version of Dead or Alive 3 was then released for the Japanese and European Xbox launches several months later.
The European and Japanese versions of Dead or Alive 3 feature more content such as extra costumes, new attacks for characters, gameplay tweaks, and a new cinematic introduction for the game. Because of its early release, the North American version does not feature any of the above. In January 2002, Microsoft released the Xbox Exhibition Volume 1 disc containing booster content for Dead or Alive 3, and in May 2002, Official Xbox Magazine provided a 'Booster Disc' for Dead or Alive 3. Both releases included the new cinematic introduction and all of the extra costumes released on the EU and JP versions of the game, but they did not however contain the extra fighting moves or general game balancing tweaks that the other versions brought. Both booster releases also contained a playable demo for those who didn't have the game. Only Time Attack mode is playable in the demo and only Hitomi, Zack, Tina, Bass, Jann Lee, Leifang, Christie, and Helena are playable while the other game modes, characters, and game settings are locked down. The booster content continued to be provided with the Official Xbox Magazine demo disc from June 2002 to September 2002; each disc featured the same content but gave magazine buyers multiple times to acquire it. The Platinum Hits, Platinum Collection, and Xbox Classics editions of the game were released in 2003.
Merchandise