Yafit Greenberg (; 9 August 1951 – 30 November 2021), commonly known as G. Yafit (, Gimmel Yafit), was an Israeli businesswoman specialising in advertising.Lauder to sell Channel 10 stake to Yafit Greenberg Globes, 17 November 2013
Biography Greenberg was born Yaffa Maimonאשת העסקים והפרסום ג. יפית הלכה לעולמה בגיל 70 Walla, 30 November 1951 in Bnei Brak in 1951 to a traditional Jewish family who had immigrated from Tripoli in Libya, and was one of five daughters. She studied geography and education at Bar-Ilan University.ג. יפית הלכה לעולמה בגיל 70 Yedioth Ahronoth, 30 November 2021
She began working in marketing for Lahitun magazine, before switching to advertising, establishing the G. Yafit company in 1977.About Us G. Yafit The company initially posted advertisements in newspapers, the first of which was an advert for Tadiran refrigerators in Yedioth Ahronoth. When commercial television began broadcasting in 1993, she began offering low-cost advertisement slots in a similar style to the newspaper adverts. Her unusual advertising style saw her front the advert herself to talk about the product. Her daughter-in-law, Maya Yeshayahu, also began appearing alongside her in the adverts.
In June 2014 a group of investors led by G. Yafit acquired the Steimatzky bookstore chain from Markstone Capital Partners.Israeli Bookstore Chain Steimatzky Sold to Investor Group Headed by Gimel Yafit Haaretz, 20 June 2014
She died of cancer on 30 November 2021 at the age of 70.
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