This is a list of notable nationally exposed mascots and characters created specifically for advertising purposes, listed alphabetically by the product they represent.
Characters Character Product Years used Notes The Burger Family: Papa Burger, Mama Burger, Teen Burger, Baby Burger A&W Restaurants 1963–1974 The Great Root Bear (Rooty) A&W Root BeerA&W Restaurants debuted 1974 The Aflac duck Aflac insurance 2000–present originally voiced by Gilbert Gottfried, fired in 2011; now voiced by Daniel McKeague.The Ajax pixies Ajax cleanser 1948–1950s speaking voices are Joe Silver, Hans Conried and June ForayThe White Knight Ajax detergent debuted 1963 Speedy Alka-Seltzer Alka-Seltzer 1952–1964, voiced by Dick BealsMayhem Allstate insurance 2010–present actor Dean Winters Bank Executive (aka focus group marketer) Ally Financial debuted 2009 Candid Camera-type setting; Tricks real unsuspecting children with offers and leaves them hurt or upset after adding rules and fees. Played by RJ Kelly. Clip AMC Theatres 1991–2009 figure made out of discarded movie film who appears in the 'coming attractions' and 'feature presentation' trailers seen at AMC movie theaters. AMC Amazing Icons 2012–present icons originally appeared in policy trailers advising audience that "it's movie time, not phone-talking time"; later appeared in the 'coming soon' and 'it's movie time!' trailers seen at AMC movie theaters as CGI-animated characters. luggage-mauling gorilla American Tourister 1970–1980s Oven Mitt Arby's restaurants 2003–2006 voiced by Tom Arnold Jeeves Ask.com 1996–2006 Lily Adams, the AT&T Store manager AT&T 2013–present informs customers about AT&T's sharing plans, played by Milana Vayntrub Aunt Jemima Aunt Jemima 1893–2020 Bacardi & Cola Bacardi 2003 Dirty Sludge, Sticky Valve, Gummy Ring, & Blackie Carbon Bardahl engine additive 1953 Big Boy Big Boy restaurants 1937–present known for statues of figure outside of Big Boy restaurants, character in Adventures of the Big Boy comic book series hamburger of same name; live-action spots in the 1970s by Jonathan Winters Dolly 1956–present Big Boy's girlfriend in Adventures of the Big Boy comic book series the grandmother in the back seat BMW X5 2015–present irritates her entire family with exaggerated stories while the parents are driving the Bonny Maid Bonny Maid floor cover products 1949–1950 played by Anne Francis Elsie the Cow Borden 1938–present Rosie the waitress Bounty paper towels 1970–1990 played by Nancy Walker The "A Little Better Gas Station" Crew BP Connect Gas Stations 2007–present plays to the song "LA" by Message of the Blues Floyd D. Duck Bubble Yum bubble gum Burger Chef and Jeff Burger Chef restaurants 1954–1996 voiced by Paul Winchell The Burger King Burger King restaurants 1974–1990, Sir Shake-A-Lot 1976–1980 knight who craved milk shakes The Burger Thing 1976–1980 large hamburger puppet The Duke of Doubt 1976–1980 arch-nemesis of the Burger King The Wizard of Fries 1976–1980 robot powered by French fries Burger King Kids Club Gang 1990–mid-2000s Kid Vid, a blond Caucasian male who loved video games and technology; he was the leader of the group. Boomer, a sports loving Caucasian tomboy with red hair tied into a ponytail. I.Q., a male Caucasian nerd with ginger hair and freckles who wore red glasses, a green lab coat, and a pocket protector. Jaws, a tall African-American male with an insatiable appetite. J.D., a dog and the group's mascot. Lingo, a multi-lingual, Hispanic male who liked art and carried an easel. Snaps, a blonde Caucasian female who always carried her camera. Wheels, a Caucasian paraplegic male in a wheelchair. Jazz, an Asian girl who loved music and wore a beret. (Jazz added in 2000) Herb 1985 played by John Merrick Fighting chickens Spicy and TC 2004 Duke the Dog Bush's baked beans 1993–present Jay Bush's canine companion who always tries to sell his owner's secret recipe; voiced by Robert Cait Buster Brown and his dog Tige Buster Brown shoes 1904–present live-action spots by Jerry Marin The California Raisins California Raisin Advisory Board debuted 1987 singing, dancing California raisins Car Fox Carfax debuted 2008 helps people buy used cars The Campbell's Soup kids Campbell's Soup debuted 1904 Mr. No Capital One 2000s played by David Spade The Carl's Jr. Star Carl's Jr. restaurants 1960s–present has become Western U.S. counterpart of Hardee's Maria Centers for Disease Control and Prevention 2013–present host of the cooking show Recipes for Disaster, in which she uses old family recipes but does not follow food safety properly, and her husband is aware of this as he avoids eating the cooked meals; those who do later suffer food poisoning as pointed out on screen or by the announcer. Mr. Whipple Charmin bathroom tissue 1965–1989 played by Dick Wilson The Charmin Bears 2000s The Cheerios Kid and Sue Cheerios 1950s, 1980s, 2012 Cherri O'Leary 1940s Chef Boyardee Chef Boyardee canned pastas based on company founder Hector Boiardi Chester Cheetah Cheetos snacks 1986–present voiced by Pete Stacker Bumblebee Chevrolet Camaro 2007–present part of cross-promotion with the Transformers film series; also used in a television ad and sold as a level trim in the Camaro option features The Babysitter Chevrolet Tahoe 2014 teenager who demands more money after the mother takes her home in the family's new 2015 Chevrolet Tahoe and believes that they are worth more after she sees the features. Hy Finn Chevron (Standard Oil of California) debuted 1958 voiced by Paul Ford the Chevron Cars 1995–present The Chick-fil-A cows Chick-fil-A 1995–present known for the catchphrase "Eat Mor Chikin" (sic) Catalina, the Chicken of the Sea mermaid Chicken of the Sea 1952–present voiced by Darla Hood in TV commercials Mother Nature Chiffon Margarine 1970s–1980s best known for catchphrase "It's Not Nice To Fool Mother Nature!" Played by Dena Dietrich; Voice-over by Mason Adams Miss Chiquita Banana Chiquita bananas 1944–present Chuck E. Cheese Chuck E. Cheese restaurants 1977–present voiced by Duncan Brannan until 2012 when he was replaced by Jaret Reddick (due to the revamp of Chuck E.). However Brannan's voice was still used for the Chuck E Cheese Animatronic and music video shows (in studio C), that are shown inside the restaurants until late 2012. Blue Bird CinéGroupe 1987–present Front Row Joe Cinemark movie theaters 1988–1999, animated cat; sidekicks over the years have included Starstruck Penny (originally Popcorn Penny) and Clyde 'Citizens' of Lunenburg, Nova Scotia Cisco Systems 2010–present fictionalized version of the real town as visited by Canadian actor Elliot Page, a native Nova Scotian Columbia Columbia Pictures 1924–present based on a representation of Columbia, a personification of the United States Josephine the plumber Comet cleanser 1960s–1970s played by Jane Withers The Slowskys Comcast 1997–present pair of turtles (living as a married couple in the suburbs) who favor DSL over High Speed internet; voiced by Andrew Donnelly and Rachael Harris;inspired Shaw Communications' The Snailskis in Canada. Condom Man Condomman.com 2003–present Jack and Connie Consumer Cellular 2011–present retired couple who travel across the country in a RV Sarah Tucker Cool Whip dessert topping 1960s played by Marge Redmond The Coppertone Girl Coppertone sun-care products 1944–present Sylvester P. Smythe Cracked magazine 1958–present Sailor Jack and his dog Bingo. Cracker Jack 1918–present Cracker Jill Dr Jerry Crazy Eddie 1972–1989 performed by DJ Jerry Carroll Rastus the Cook Cream of Wheat hot cereal 1890–2020 believed to be from a photograph of Frank L. White, a Chicago chef who reportedly was paid five dollars to pose in a chef's hat and jacket Arthur Goodwin, pharmacist Crest toothpaste 1970s played by Arthur O'Connell Crows Candy Mascot Crows 1910s–present Phoebe Snow Delaware, Lackawanna and Western Railroad c. 1903–1966? A woman passenger wearing spotless white clothing to show that the railroad used cleaner-burning anthracite coal which would not dirty passengers' clothes. DQ Lips Dairy Queen restaurants 2006–2011 Voiced by Oliver Vaquer Steven Jackson Dell computers 2000–2003 known for quotes like "Dude, you got a Dell"; played by Benjamin Curtis Diet Coke hunk Diet Coke 1990s played by Lucky Vanous "Alternative" Rob Lowe DirecTV 2014–present Rob Lowe in dual roles Hannah Davis and her talking horse 2015–present model Hannah Davis pitching DirecTV on a beach accompanied by a talking horse who brags about himself ("The Horse's Mouth" as alluded by Davis) "Alternative" NFL players 2015–present part of NFL Sunday Ticket campaign, with NFL players in dual roles similar to Lowe's The Settlers 2016–present pioneering family who refuses to switch from cable Peggy Discover Card 2009–present a bearded man with a foreign accent (Romanian) who works at "USA Prime Credit," a sham credit company located in an unknown frozen location who preys on its customers by trying to get information on their credit cards. Played by Romanian-American actor Tudor Petrut. The Hopper family Dish Network 2012–2017 Boston-area family pronounces it "Hoppa." Ned the Banker Ditech 2002–2006 played by Ron Michaelson; shouts the catch phrase "Lost another loan to Ditech!"; now the mascot for CashCall Mortgage The Noid Domino's Pizza 1980s–1990s voiced by Pons MaarDonny and Dottie Domino1992–1994the dynamic duo, embarked on a cheesy adventure in the world of pizza. These two pepperoni pals, with their saucy personalities, decided to explore the Domino’s Pizza universe.Dr. Cravin1998–1999a Chuckimated villain.Bad Andy2000–2001a troubled monkey by The Jim Henson Company. Doublemint Twins Doublemint chewing gum introduced 1960s The Most Interesting Man in the World Dos Equis 2006–present Played by Jonathan Goldsmith from 2006–2016; replaced by Augustin Legrand in 2016–present Major, the Dreyfus lion Dreyfus investments debuted 1960s Fred the baker Dunkin' 1981–1997 known for quote "Time to make the donuts"; played by Michael Vale The Puttermans Duracell batteries 1990s The Dutch boy Dutch Boy Paint 1907–present Reddy Kilowatt Electricity generation 1926–present used by up to 300 investor-owned utilities world-wide from 1926, although use declined in the 1970s and few remain. Voiced by Walter Tetley in two short films. Elmer the Bull Elmer's Products 1940s-present Note:originally the mate for Elsie the Cow of Borden's dairy products. Jacko Energizer batteries late-1980s known for catchphrase "Oi!"; played by Australian footballer Mark 'Jacko' Jackson Energizer Bunny 1989–present Esso tiger / Exxon tiger Esso/Exxon debuted 1964 See ExxonMobil website Erin Esurance Esurance 2005–2009 animated spy Eveready "9 lives" cat Eveready batteries debuted Fantanas Fanta (US only) 2002–present fictional spokesmodels; sings musical catchphrase "Don'cha Wanna, Wanta Fanta!" Five incarnations since its debut, latter revived in 2017 as dance ensemble with one male member. Mr. Spleen, fast-talking executive FedEx 1982 played by John Moschitta Jr. Orange Bird Florida Citrus Commission 1970s created by Walt Disney Productions Axelrod the dog Flying "A" service stations 1960s The Ford dog Ford auto debuted 1952 Ethel the cook Frank's Red Hot Sauce 2011–present elderly woman who uses the catchphrase "I Put That S*** on Everything!" in front of the people who taste her food after basting it with the sauce. The FCR BandVictorious Secrets FreeCreditReport.com 2006–2010, The lead singer in the FreeCreditReport (FCR) Band was played by French-Canadian actor-singer Eric Violette. Violette's singing voice was lip-synced by another singer because of Violette's thick Francophone accent. In 2010 the group Victorious Secrets won a contest to replace the faux band in a new series of ads. In 2012 the faux band returned in a new series of ads. Frito Bandito Fritos 1960s voiced by Mel Blanc The Frito Spokesbag 2012–present Frito Kid 1952–1967 used for advertising at Disneyland Yipes Fruit Stripe