is the twenty-fifth single by Japanese artist Masaharu Fukuyama. It was released on 16 December 2009. has a tied in with Toshiba Regza Fall/Winter CM. "On and On 09'" is the re-worked version of "On and On," which was performed in Mischishirube 20th Anniversary Tour. is an instrumental piece used in Dunlop CM. This single was released in three versions- Limited Edition T-shirt, (designed by Lily Franky), Limited Edition DVD (which includes the PV for Hatsukoi) and Normal Edition. Fukuyama decided to release "Hatsukoi" as a single due to the public demands. He also performed the song in NHK's Kōhaku Uta Gassen, live via satellite from Glover Garden in Nagasaki.

Track listing CD (First Love) On and On 09 (Dreams of Ammonite) (original karaoke) On and On 09 (original karaoke)

Limited Edition DVD (Music Clip)

Charts +Weekly chart performance for "Hatsukoi"ReleaseChartPeak positionFirst week salesSales total 16 December 2009Oricon Daily Singles Chart1Oricon Weekly Singles Chart1151,030263,225Oricon Monthly Singles Chart1Oricon Yearly Singles Chart19269,765 +Annual chart rankings for "Hatsukoi"Chart (2010)RankJapan Adult Contemporary (Billboard) 49

References