Absolute First Album is the debut studio album by South Korean girl group T-ara. It was released on November 27, 2009, through Core Contents Media. T-ara sought to showcase "two different charms" through Absolute First Album, one embracing a "trendy" image and the other leaning towards a "classic" aesthetic. The result is a modern dance record with traces of retro influences. Absolute First Album features contributions by Shinsadong Tiger, Cho Young-soo, Choi Kyu-sung (now of Black Eyed Pilseung), Wheesung and "Hitman" Bang.
The album was preceded by the hit singles "TTL (Time to Love)" and "TTL Listen 2", with its lead track, "Bo Peep Bo Peep" and "Like the First Time" becoming commercial successes as well. "Bo Peep Bo Peep" was a breakthrough single for T-ara, further attaining recognition as one of their signature songs. Absolute First Album peaked at number two on the Gaon Chart and has received positive reviews.
The success of Absolute First Album lead to T-ara's newcomer wins at the Golden Disc and Seoul Music Awards. The album was re-released as Breaking Heart on February 23, 2010, spawning the hit single "You Drive Me Crazy" which became T-ara's first number-one single on the newly established Gaon Chart. The reissue was nominated for Disk Bonsang and Popularity Award at the Golden Disc Awards.
Background T-ara was formed by Core Contents Media CEO Kim Kwang-soo, and prior to commencing their activities as a group, two members bowed out after contributing a song to the Cinderella Man soundtrack, citing creative differences. The label brought in three new members and released their debut single "Lies" on July 27, 2009. The song was composed by Cho Young-soo, who would become a frequent collaborator of the group.
T-ara's debut was made amid an influx of girl groups on the Korean pop music scene. A writer for weekly magazine SisaIN remarked that the old-school trot influence of "Lies" did little to appeal to core consumers of the girl group market; those who found nostalgia in 1990s groups like S.E.S. and Fin.K.L. The group utilized a "girlish and pure" image during its run. T-ara would find wider success with their Supernova collaboration "TTL (Time to Love)", a track influenced by southern hip hop. The single was marketed as a "180-degree transformation" of the group, who took on a "sexier" image compared to their debut.
In October 2009, the group revealed their plans for a mini-album release in the coming months. Expanding into a full-length studio album, Absolute First Album was formally announced days prior to its late November release. Core Contents Media brought on Shinsadong Tiger and "Hitman" Bang to produce songs for the album. The marketing for Absolute First Album revolved around its dual concepts; with T-ara's intent to appeal through "two different charms", the group released the title track "Bo Peep Bo Peep" which was backed by a "charismatic" image, whereas the album's b-side track "Like the First Time" was billed as "colorful yet classic".
Absolute First Album was digitally released on November 27, 2009. A physical release followed on December 4, 2009. 티아라, 12월 4일 정규앨범 발매 ‘방시혁-신사동호랭이 뭉쳤다’ (T-ara's full-length album to be released November 27) . Newsen. November 24, 2009. Upon the album's release, Core Contents Media conducted an online poll in order to determine the lead single. 티아라 ‘처음처럼’VS‘보핍보핍’ 1위경쟁 후끈...타이틀곡은? (처음처럼 vs. Bo Peep Bo Peep) . Newsen. November 27, 2009. Nearly 9,000 respondents from Melon, Cyworld, and Soribada, among others, were given the choice between "Bo Peep Bo Peep" and "Like the First Time", the latter of which won the poll by 53 percent. However, management chose "Bo Peep Bo Peep" as the label intended to present a "180-degree transformation" of T-ara's image.
Promotion The group began performing "Bo Peep Bo Peep" on Korea's televised music programs with the December 4, 2009, broadcast of Music Bank. "Like the First Time" was subsequently promoted in January 2010, yet their appearances quickly ceased as main vocalist So-yeon contracted H1N1, as did promotions for Absolute First Album as a whole. 티아라 소연 ‘공신’ 촬영 중 실신 응급실行 ‘신종플루 의심판정’ (T-ara's Soyeon rushed to the emergency room.) . Newsen. January 28, 2010.
The group's first fan signing event was planned for was scheduled to be held at Synnara Records in Ilsan La Festa on December 13. However, over 2,000 fans applied for the event, so the location was changed to Young poong Books in Jongno for safety concerns.
Composition Absolute First Album is primarily a dance-pop and electronic record. Member So-yeon remarked that though "idol music [follows] the latest trend", adult listeners would be "at ease" with songs such as "Like the First Time", "Apple is A" or "You You You", as they have ppong (뽕) melodies that "stimulate emotion". Particularly, "You You You", a pulsating, mid-tempo electropop, takes the concept of all-consuming love as T-ARA's muse for the song. It's described by NME as an emotional, devastating tale of devotion that teeters on the edge of obsession for the subject of their affection.
Its lead single, "Bo Peep Bo Peep", is billed as a "trendy" dance song with a "funky" rhythm; Spin magazine describes it as "robotic". The song is one of several that feature repetitive hooks, including "Tic Tic Toc". The album dips into "retro" territory as evident on "Lies", which is derived from trot, and "Like the First Time", which employs 1980s influences. T-ara sings in falsetto on the latter track, and parts of its electronic production is "reminiscent" of Aphex Twin and Humming Urban Stereo. Furthermore, "Like the First Time" has been compared to "In for the Kill" by English synthpop act La Roux. The music video for "Like the First Time" features the group transforming member Hyo-min into a "sophisticated" version of herself.
"You Drive Me Crazy", from the Breaking Heart re-issue, is an "edgy" electropop song which has received comparisons to "If U Seek Amy" by American singer Britney Spears. It has been called a "song without breaks" and is highlighted for the "important key role" that synthesizers play in "creating a hook song". Elsewhere, T-ara explores R&B on "Falling U", southern hip hop on "TTL (Time to Love)", and house music on "TTL Listen 2".
Singles Absolute First Album collects several T-ara singles prior to its release, though they were not utilized to promote the album directly. "Lies" was released on July 27, 2009, as a maxi single containing four tracks: "Lie (Part 1)" and "Lie (Part 2)", a ballad rendition of "Lies", and "Wanna Play?". The songs were re-titled for inclusion on Absolute First Album, with "Lie (Part 2)" omitted completely. A music video was produced for each song: in "Lie (Part 1)", the members are coupled with actor Yoo Seung-ho; "Lie (Part 2)" features the group performing at a waterpark, also known as the "Summer" version. "Lie (Ballad Ver.)" was used to promote the MBC horror series Soul, which stars member Ji-yeon. Actress Lim Ju-eun reprises her role as Ji-yeon's twin sister in the music video. "Wanna Play?" showcases T-ara's "powerful" dance skills in "intense" black, white and red. "Lies" became the album's first hit.
"TTL (Time to Love)" was released on September 15, 2009; a collaboration with T-ara's labelmates Supernova. The two groups formed a project unit consisting of Eun-jung, So-yeon, Hyo-min, and Ji-yeon with Kwang-su, Ji-hyuk, and Geon-il; the single was Supernova's first release in two years. Qri stars in the "TTL (Time to Love)" music video (with a small role for Boram). The single's success prompted Core Contents Media to produce the sequel entitled "TTL Listen 2" with participation from all members of both groups. Originally set for release on October 13, 2009; "TTL Listen 2" was pushed forward to October 9, 2009, due to the popularity of the original song. The groups performed "TTL Listen 2" for the first time at the annual Dream Concert on October 10, 2009. "TTL Listen 2" was also a commercial success peaking within the top 10.
"Bo Peep Bo Peep" was released with the digital album on November 27, 2009. It was a breakthrough for the group, with its cat dance becoming a craze in the country. The single peaked at number four upon the advent of the Gaon charts in January 2010.Positions on the Gaon Digital Chart:
"Like the First Time" was released as the album's fourth single on January 15, 2010, and both singles sold more than 1.6 million copies each in 2010 alone.Cumulative sales for "Like the First Time": The music video for "Like the First Time" features the group transforming member Hyo-min into a "sophisticated" version of herself.
Breaking Heart In early February 2010, it was announced that T-ara would be re-releasing their album with two new songs in order to thank their fans for the success of their first album. ‘활동 조기종료’ 티아라, 2월26일 ‘너때문에 미쳐’ 컴백 (T-ara to come back with "You Drive Me Crazy") . Newsen. February 3, 2010. Entitled Breaking Heart, the reissue centers around a "temptation of the devil" concept. Initial concept photos typo-ed the release as Braking Heart. Breaking Heart was physically released on March 3, 2010, in two editions: a standard, and a first press edition with a 56-page photobook. This edition was limited to 6,000 copies. The album was subsequently released in Taiwan as a CD and DVD package, with pre-orders that include a file folder.
The lead single, "You Drive Me Crazy", was penned by singer-songwriter Wheesung, with music by Cho Young-soo and Kim Tae-hyun. 휘성 티아라 리패키지 앨범 작사가로 깜짝 참여 (Wheesung participates in T-ara's repackage album) . Newsen. February 7, 2010. Robbie Daw of Idolator drew comparisons to American singer Britney Spears, commenting: "the "Womanizer" beat, the "If U Seek Amy" melody and the wardrobe that looks like it was stolen from the storage unit housing the "...Baby One More Time" video shoot memorabilia. [...] You know, the line "you empower me, sexy shadow" is simply just not used enough in pop songs these days. So props for that, T-ara." Filming for the music video, directed by Cha Eun-taek, began on February 18, 2010, in a Namyangju, Gyeonggi studio. Member Ji-yeon suffered a knee ligament injury during its production, causing the other members to end their solo shoots with Ji-yeon finishing hers the next morning.
T-ara began promotions for the b-side "I'm in Pain", with the March 11, 2010, broadcast of M! Countdown. It was performed alongside "You Drive Me Crazy", with the music video premiering on March 15, 2010. Two alternate versions of the video were further released. By the end of 2010, both tracks ended-up on the list of the best selling songs of 2010 as million-sellers.
Critical reception The album has received generally positive reviews. A columnist for Sohu Music marked Absolute First Album as a "clear improvement" over their debut single, yet criticized its lack of identity, opining that though T-ara was able to follow popular trends, they had yet to find a suitable music style. Nevertheless, the reviewer picked "Falling U" as a standout track. In a more negative review, Seo Jung-min of K-pop Archive agreed that their music "can't be considered to have its own grammar", and called the album's sound "mechanical and [simplistic]". Seo further expressed their ambivalence towards girl group hook songs "flooding" the Korean pop music scene in 2009. A writer for Sina Entertainment stated that the album was "full of youthfulness" and "T-ara's color". Similarly, a staff writer for Bugs! remarked that the album "[makes] you feel the charm of T-ara" across its fourteen tracks; singling out the "sweet and refreshing" "Apple is A", and "body shaker" "Tic Tic Toc".