Oh! is the second studio album by South Korean girl group Girls' Generation, released by SM Entertainment on January 28, 2010. It features the single "Oh!". A repackaged version, Run Devil Run was released on March 17, 2010, with the song "Run Devil Run" serving as the follow-up single. Yang, Ji-won. 소녀시대 후속곡 ‘런 데빌 런’ 공개 직후 음원 차트 1위 (Girls' Generation Follow-up Single "Run Devil Run" #1 on Music Charts After Release). JoongAng Ilbo. March 17, 2010. Retrieved March 16, 2010.
Both Oh! and Run Devil Run were commercially successful in South Korea; Oh! ranked as the second best-selling release of 2010 on the Gaon Album Chart, with sales of 197,934 copies. Run Devil Run additionally ranked as the fourth best-selling release of the year, with 136,851 copies sold. Taken together, these sales made Oh! the best-selling album of the year, exceeding the combined total of Super Junior's Bonamana and its repackage. Accordingly, at the 25th Golden Disc Awards, Girls' Generation became the first female group to win the Album Daesang prize in the ceremony's history with Oh!.
Background and release Initial interest for Oh! was high, as physical and online pre-orders of the album totaled 150,000 copies. '소녀시대 돌풍' 앨범 선주문만 벌써 15만장(Girls' Generation Online Pre-orders of Album Already at 150,000) . Korea Economic Daily. January 28, 2010. Retrieved January 28, 2010. Upon the album's full release, various album tracks charted in the top ten of various charts. Girls '28 days released two CDs Vol 3 above chart, the explosion sweeping '1). JoongAng Ilbo/Newsen. January 30, 2010. Retrieved January 28, 2010. In April 2010, one of the songs in their album entitled, "Forever" was featured on the OST of the drama Pasta. On its first day of sale, Oh! sold 30,000 copies. Kim, Hyeong-wu. 소녀시대 음원 이어 앨범도 1위 대박 ‘하루만에 3만장 판매’ (Girls' Generation Have #1 Album After #1 Song; "30,000 Copies in One Day"). Newsen. January 29, 2010. Retrieved January 28, 2010. The album was released internationally via iTunes on February 8, 2010.Han Sang-hee: Girls' Generation Garners Global Fans Thru iTunes. The Korea Times. February 12, 2010. Retrieved June 15, 2010. 소녀시대, '오!'로 전세계 공략 나선다 (SNSD, taking the whole world by storm with "Oh!"). Star News. February 9, 2010. Retrieved February 9, 2010. The group began promoting their album on MBC's Show! Music Core on January 30. The group also performed "Show! Show! Show!" as a part of their special comeback performance on Show! Music Core and Inkigayo.
A repackaged version of the album, titled Run Devil Run, contained a new concept based around a "Dark Girls' Generation" theme. The new single "Run Devil Run" was released as a digital single on March 17, 2010. Lee, Eon-hyeok. 소녀시대, 블랙소시 전원공개 “퍼포먼스 기대돼” 관심폭발 (Girls' Generation Releases All "Black Girls' Generation" Pictures, High Expectations for "Performance") . JoongAng Ilbo/Newsen. March 15, 2010. Retrieved March 15, 2010. The demo version of the song was originally recorded by Kesha; however, the song's rights were then sold to SM Entertainment and subsequently given to Girls' Generation. The music video was released on March 18, with the group's first comeback performance taking place on Music Bank. Baek, Ki-hye. `블랙소시` 베일 벗은 소녀시대, 신곡 음원 공개 (Veil is Removed from "Black Girls' Generation", New Single Released) . Korea Economic Daily. March 17, 2010. Retrieved March 16, 2010.
Singles Kenzie, a songwriter who previously composed the group's debut single "Into the New World", also composed "Oh!". Yang Ji-won. 소녀시대, 스키니진→마린룩 이어 이번엔 ‘스포티’ (Girls' Generation, from Skinny Jeans to Marine Look, Now "Sporty"). JoongAng Ilbo. January 26, 2010. Retrieved January 26, 2010. "Oh!" was released to digital music sites on January 25, 2010, and quickly topped various digital music charts within 10 minutes of release. 소녀시대 ‘oh’ 음원 공개 10분만에 차트 1위 기염 (Girls' Generation's "Oh!" Released, #1 on Chart within 10 Minutes) . JK News. January 25, 2010. Retrieved January 25, 2010. It reached number one on the Gaon Digital Chart. GAON Music Chart – official website , week 2001.01.31~2010.02.06
"Run Devil Run" was written by American songwriters, Alex James and Busbee, with Swedish songwriter Kalle Engström. The song was first recorded by American singer-songwriter Kesha in 2008 while pre-production of her debut album, Animal (2010) was underway; however, Kesha never included the song on the album. The song remained untouched for the next two years until executives at Universal Music Group sold the rights of the song to SM Entertainment. After this, Korean songwriter Hong Ji-yoo was brought on to translate and rearrange the English version of the song into Korean.
"Run Devil Run" received its first music show award on Music Bank, where it won over Kara's "Lupin" and 2AM's "I Was Wrong". Kim, Kyeong-min. 소시 '런데빌런', 결방 ‘뮤뱅’서 카라 꺾고 1위 등극 (Girls' Generation's "Run Devil Run" Beats Out Kara for Belated #1 on Music Bank) . MyDaily. April 5, 2010. Retrieved April 5, 2010. It was ranked at number one on the Gaon Digital Chart for two weeks, making it their second number-one single on the chart.GAON Music Chart , weeks 2010.03.14~2010.03.20 and 2010.03.21~2010.03.27Lucia Hong: Girls' Generation triumphs on Gaon music charts . 10asia.co.kr. April 1, 2010. Retrieved July 19, 2010 The B-side tracks also showed strong chart performance, with "Star Star Star" recording 1,480,417 digital downloads while "Show Show Show" recorded 1,020,710 digital downloads in 2010.
Critical reception Han Dong-yoon of IZM felt that "Oh" was less interesting musically compared to "Gee" and "Genie". Han also gave Run Devil Run a negative review, where he questioned the group's abrupt change in concept by writing "The person who used to cutely cling to you and call you Yeon-buk oppa has now changed her attitude 180 degrees, saying she will now kick you to the curb". Seong Won-ho of the same publication gave the single "Run Devil Run" 1.5 stars out of 5, feeling that the translated Korean lyrics and vocals were a downgrade from the original version by Kesha.
Accolades + Awards and nominations Organization Year Category Result Ref. Golden Disc Awards 2010 Album Daesang (Grand Prize) Album Bonsang (Main Prize) Melon Music Awards 2010 Album of the Year Taiwan KKBox Awards 2011 Album of the Year (for Run Devil Run)
Promotion and live performances "Oh!" was first performed live on January 30, 2010, on MBC's Music Core, as part of their "comeback stage". 소녀시대, 30일 MBC '쇼!음악중심'에서 컴백 첫 무대 (Girls' Generation Comeback on MBC's Show! Music Core on 30th) . Beta News. January 22, 2009. Retrieved January 26, 2009. They also performed "Show! Show! Show!" However, there was a technical error in MBC's broadcast, with a few seconds of dead air near the end of the performance; the network was subsequently flooded with complaints. . MK. January 30, 2010. Retrieved January 31, 2009. The incident was then parodied on YouTube, mixing in clips of the Korean drama IRIS, receiving attention from Korean netizens. 소녀시대 방송사고 '아이리스' 버전 패러디, "대박" (Girls' TV thinking 'Iris' version of a parody, "Jackpot") . SportsChosun. February 1, 2009. Retrieved February 2, 2009. The group followed up with their second performance on Inkigayo the following day. Girls ',' were popular, as in moving stage production 뮤비) . My Daily. January 31. 2009. Retrieved January 31, 2009.
Starting from March 11, 2010, photos of the members were released online showcasing a dark concept, so called Black SoShi. 블랙 소시 태연-서현, 도도-시크 매력 물씬 (Black SNSD Taeyeon-Seohyun "Glamorous and Elegant" look) . Osen. March 12, 2010. Retrieved March 17, 2010. In the run of promotions for the song, an official iPhone application was released, available in free and paid versions. The free version has 30-second previews for all the songs on the album, a music video for “Run Devil Run” and a few photographs. The paid version has full tracks for all the songs on the album, music videos for "Run Devil Run", "Gee", "Oh!" and "Genie", and a photo gallery.Lucia Hong: Girls' Generation's album released as smart phone app . 10asia.co.kr. March 30, 2010. Retrieved July 19, 2010. They concluded their song promotions by the May 2, 2010, on Inkigayo. Beginning in 2011, the group embarked on their Girls' Generation Tour, which started on July 23, 2011, at the Olympic Gymnastics Arena in Seoul and ended at the Impact Arena in Bangkok on February 12, 2012.
Track listing
Charts
Weekly charts Chart (2010)Peakposition Japanese Albums (Oricon) 54 South Korean Albums (Gaon) 1 South Korean Albums (Gaon) 1
Year-end charts Chart (2010)Position South Korean Albums (Gaon) 2 South Korean Albums (Gaon) 4 Chart (2011)Position South Korean Albums (Gaon) 76 South Korean Albums (Gaon) 44
Sales +Sales for Oh! and Run Devil Run Region Sales amount Japan (Oh!) 9,318 Japan (Run Devil Run) 26,751 South Korea (Oh!) 247,520 South Korea (Run Devil Run) 191,779
Release history Region Date Version Distributing label Format South Korea January 28, 2010Oh! SM EntertainmentCD Japan February 2, 2010 Rhythm Zone Hong Kong Avex Asia Oh! album info February 19, 2010 February 19, 2010 Avex Asia Thailand March 9, 2010 GMM Grammy (2010–2011)SM True (2012–present) Taiwan Avex Taiwan Oh! album info March 12, 2010. Retrieved July 12, 2011 March 12, 2010 Avex Taiwan Philippines March 19, 2010 Universal Records South Korea March 22, 2010Run Devil Run SM Entertainment Taiwan Avex Taiwan Run Devil Run album info April 23, 2010. Retrieved July 12, 2011April 23, 2010 Avex Taiwan Philippines May 22, 2010 (special release)Universal Records May 29, 2010 (official release)
References
External links