The Touch is a 24-hour music format produced by Westwood One. It draws an adult audience between the ages of 25 and 49 with an Urban Adult Contemporary format since its inception by Satellite Music Network in 1972.
In January 2010, Citadel Broadcasting rebranded this network as MyFavStation, but a month later, it was reverted to its original legacy branding. That same month, veteran R&B radio announcer, Ron "The Nighttime Dog" Chavis, was brought in to host the seven-night-per-week evening slot vacated by R&B crooner Brian McKnight.
Affiliates (partial list) Albany, Georgia – WQVE Demopolis, Alabama – WZNJ Gulf Breeze, Florida – WRNE Holton, Michigan – WVIB Portage, Michigan – WTOU Liberty, Mississippi – WAZA Vicksburg, Mississippi – KSBU Selma, Alabama – WJAM Friars Point, Mississippi – WNEV Marianna, Arkansas – KAKJ West Helena, Arkansas – KCLT Athens, Georgia – WXAG Hertford, North Carolina – WFMZ Erie, Pennsylvania – WXKC HD-2 Decatur, Illinois – WYDS HD-2
Former affiliates Grand Rapids, Michigan – WJNZ Natchez, Mississippi – KZKR Portage, Michigan – WTOU (1560 AM) Kalamazoo, Michigan - WTOU (1660 AM) San Antonio, Texas – KSJL AM 810 – 96.1 FM / 92.5 FM (early 1990s–2000s) Steubenville, Ohio – WIXZ St. Petersburg, Florida – WRBQ (AM) (1992–1999) Toledo, Ohio – WIMX Wilmington, North Carolina – WJSI Bronxville, New York – WNBM Harrisburg, Pennsylvania – WTCY, WNNK HD-2 Mobile, Alabama – WZEW-HD3 Oklahoma City, Oklahoma – KRMP