Big Brother 2010, also known as Big Brother 11, is the eleventh series of the British reality television series Big Brother, and the final series of the show to be broadcast by Channel 4. The show followed twenty-one contestants, known as housemates, who were isolated from the outside world for an extended period of time in a custom-built House. Each week, one or more of the housemates were evicted by a public vote. The last remaining housemate, Josie Gibson, was declared the winner, winning a cash prize of £100,000 and a place as a Housemate on Ultimate Big Brother, an all-star edition of Big Brother which began immediately after the conclusion of Big Brother 2010

It launched on 9 June 2010 and ended on 24 August 2010, lasting 77 days - the shortest run since the fifth series in 2004. Davina McCall returned as presenter for the eleventh and final time. Fourteen housemates entered on launch night, with seven additional housemates being introduced in later weeks. The series was watched by an average of 3 million viewers.

Following Channel 4's decision in 2009 not to renew their contract with Endemol to show the series, Channel 5 bought the rights to Big Brother in the United Kingdom, where it was broadcast from 18 August 2011 to 5 November 2018, initially hosted by Brian Dowling from Celebrity Big Brother 8 to Celebrity Big Brother 11 and later with Emma Willis from Big Brother 14 to Big Brother 19.

Format The theme for this series was carnival. Like always, housemates entered the House with no contact with the outside world. Each week, the housemates took part in a compulsory task that determined the amount of money they were allocated to spend on their shopping; if they passed, they received a luxury budget and they were allocated a basic budget if they failed. Housemates nominated two housemates for eviction every week. In a new nominations twist revealed on Day 6, the nominated housemates were allowed to escape nominations with a weekly Save and Replace challenge. The Save and Replace winner is exempt from nominations, however, they must replace themselves with another housemate of their choice for eviction. This nominations twist that was held every week is similar to the Power of Veto from the American version of Big Brother.

Eviction format The eviction format saw a number of changes, at the beginning of an eviction show, a round-up of the weeks events - featuring newspaper headlines - would be shown to viewers. This series saw the return of McCall announcing the eviction from outside the house with the housemates hearing the live audience cheering, booing and chanting. Occasionally, If more than two housemates faced eviction, McCall would announce which nominee(s) will be safe, however, this was only done a handful of times (Week 1, 2 and 7), three housemates face eviction in Weeks 3, 5 and 8, and four in Week 9, where no announcement of who was safe was announced, in Week 10 eight housemates faced the public vote which would lead to the first ever quadruple eviction, out of the four times McCall spoke to the house she would announce one nominee who was safe and then announce the evictee who would have to leave immediately. The eviction announcements were made in no particular order (see Nominations Table), John James received the highest number of eviction votes, followed by Corin, Sam and Steve, however the order they left the house was Steve, Corin, Sam and John James.

Another change to the eviction format was the housemates 'best bits' getting shown before the interview rather than at the end as in every other series - although the previous Celebrity series adopted this format. The panel format used in the eviction interviews the previous year did not return, instead McCall interviewed the evictee in a one-on-one format, however, for the first time ever, viewers could call in with questions to ask the evictee. Also, evictees were shown goodbye messages the housemates recorded for them in the event of their departure, similar to the format used in the American version of the show. The new eviction format continued for Ultimate Big Brother, the only difference that all interviews were performed outside of the studio.

Housemates

On Day 1, eighty-one hopefuls arrived at the entrance of the House – seventy-nine of whom had been revealed before the series began. Only fourteen housemates were selected to enter out of all candidates. The first thirteen were selected by Big Brother, and the fourteenth housemate (Mario) was selected by a random draw. Three new housemates (Andrew, Keeley and Rachel), whose identities were revealed on the Channel 4 website on Day 30, arrived in the House by spaceship during the Day 31 eviction show. On Day 45, three more new housemates (JJ, Jo and Laura) were selected to enter the House by the current housemates from a choice of six. These six were among those not chosen to enter the House on Day 1. After Laura walked, Sam, who was one of the three not selected on Day 45, entered the House on Day 52 as part of the "Ignore the Obvious" task.

Name Age on entry Hometown Day entered Day exited Result Source Josephine "Josie" Gibson 25Bristol 1 77 Dave Vaughan 39Pontypool 1 77 nowrap Mario Mugan 28Essex 1 77 Joe-John "JJ" Bird 23Peterborough 45 77 Andrew Edmonds 19 Wimborne Minster, Dorset 31 77 John James Parton 24Melbourne, Australia 1 73 Samuel "Sam" Pepper 21Kent 52 73 Corin Forshaw 29Stockport 1 73 Steve Gill 41Leicester 1 73 Jo Butler 41Luton 45 66 Rachel Ifon 29Liverpool 31 59 Benjamin "Ben" Duncan 27London 1 52 Laura McAdam 20Stratford-upon-Avon 45 50 Keeley Johnson 30Manchester 31 45 Caoimhe Guilfoyle 22Dublin 1 42 Gloria "Ife" Kuku 25Milton Keynes 1 38 Nathan Dunn 26Bingley, West Yorkshire 1 31 Keeley "Shabby Katchadourian" Flanders 24London 1 27 Yvette "Sunshine" Martyn 24Peterborough 1 24 Govan Hinds 21Leicester 1 17 Rachael White 23Nottingham 1 10

Nominations table Week 1Week 2Week 3Week 4Week 5Week 6Week 7Week 8Week 9Week 10Week 11FinalNominationsreceived Josie Dave,Sunshine Dave,Ben Dave,Sunshine Nathan,Corin Ife,Dave Caoimhe,Dave Ben,Mario Mario,Steve JJ,Andrew Nonominations Winner(Day 77) 5 Dave Govan,Rachael Govan,Shabby Shabby,Caoimhe Ife,Caoimhe Ife,Corin Caoimhe,Keeley Banned Steve,Mario Mario,Jo Nonominations Runner-up(Day 77) 20 Mario Shabby,Corin Govan,Shabby Corin,Shabby Corin,Steve Josie,Caoimhe Josie,Caoimhe Ben,Steve Josie,John James Dave,JJ Nonominations Third place(Day 77) 12 JJNot inHouse Exempt Rachel,Steve Steve,Mario Nonominations Fourth place(Day 77) 3 AndrewNot inHouse Exempt Corin,Rachel Rachel,Steve Rachel,Mario Sam,Steve Nonominations Fifth place(Day 77) 4 John James Rachael,Shabby Caoimhe,Shabby Ben,Dave Caoimhe,Ben Corin,Ife Keeley,Corin Ben,Andrew Rachel,Mario Corin,Mario Nonominations Evicted(Day 73) 16 SamNot inHouse Exempt Dave,Jo Nonominations Evicted(Day 73) 2 Corin Caoimhe,Sunshine Ben,Mario John James,Mario Caoimhe,John James Caoimhe,John James Caoimhe,Rachel Rachel,Andrew Rachel,Jo Sam,Jo Nonominations Evicted(Day 73) 11 Steve Sunshine,Shabby Govan,Ben Caoimhe,Shabby Ben,John James Ben,John James Caoimhe,Rachel John James,Josie John James,Josie JJ,Mario Nonominations Evicted(Day 73) 12 JoNot inHouse Exempt John James,Andrew Corin,Dave Evicted(Day 66) 4 RachelNot inHouse Exempt Ben,Caoimhe John James,Ben Mario,John James Evicted(Day 59) 9 Ben Shabby,Sunshine Govan,Shabby Nathan,Shabby Ife,John James Ife,Steve John James,Steve Steve,John James Evicted(Day 52) 20 LauraNot inHouse Exempt Walked(Day 50) N/A KeeleyNot inHouse Exempt Caoimhe,John James Walked(Day 45) 2 Caoimhe Sunshine,Dave Sunshine,Ben Dave,Sunshine Nathan,Ife Ife,Corin Banned Walked(Day 42) 21 Ife Sunshine,Steve Ben,Dave Dave,Sunshine Caoimhe,Ben Caoimhe,Ben Evicted(Day 38) 8 Nathan Sunshine,Ben Sunshine,Ben Sunshine,Dave Caoimhe,John James Evicted(Day 31) 4 Shabby Sunshine,Dave Ben,Dave Sunshine,Dave Walked(Day 27) 14 Sunshine Govan,Shabby Caoimhe,Nathan Caoimhe,Shabby Evicted(Day 24) 17 Govan Sunshine,Dave Dave,Ben Evicted(Day 17) 6 Rachael Dave,Sunshine Evicted(Day 10) 2 Notesnone 1 2 3 4 5 6 7 Nominated(pre-saveand replace) Dave,Shabby,Sunshine Ben,Dave,Govan,Shabby Dave,Shabby,Sunshine Caoimhe,John James Caoimhe,Corin,Ife Corin,Keeley,Rachel Ben,Dave,John James,Steve John James,Mario,Rachel Dave,JJ,Jo,Mario none none Saved Dave Shabby Dave Caoimhe Caoimhe Taskabandonedandnominationsvoided Steve Mario Mario Josie Againstpublic vote Rachael,Shabby,Sunshine Ben,Dave,Govan,Mario Caoimhe,Shabby,Sunshine John James,Nathan Corin,Ife,Mario Andrew,Ben,Dave,John James Dave,John James,Rachel Dave,JJ,Jo,Sam Andrew,Corin,Dave,JJ,John James,Mario,Sam,Steve Andrew,Dave,JJ,Josie,Mario Walkednone Shabby none Caoimhe,Keeley Laura noneEvictedRachael37.5%to evictGovan72.0%to evictSunshine42.0%to evictNathan89.0%to evictIfe56.5%to evictEvictioncancelledBen52.0%to evictRachel58.5%to evictJo39.4%to evictSteve9.8%to evictAndrew3.9%(out of 5)JJ4.5%(out of 5)Corin20.6%to evictMario5.1%(out of 5)Dave9.1%Sam14.6%to evictJosie77.5%to winJohn James34.2%to evict Source SUNSHINE is Evicted! – Big Brother – Channel4.com – Sunshine Evicted eviction. Channel4.com. Retrieved on 10 December 2010.Nathan Has Been Evicted! – Big Brother – Channel4.com – bb11, big brother, channel 4, nathan, evicted. Channel4.com. Retrieved on 10 December 2010. Watch video – Ife's Eviction – Big Brother – Channel4.com – video, clip, big brother, BB, house, latest, videos, clips, BB11, 11, final, series. Channel4.com. Retrieved on 10 December 2010. Exclusive! Caoimhe has Left the House – Big Brother – Channel4.com – bigbrother, big brother, Big Brother, BigBrother, BB11, bb11, Channel 4. Channel4.com (20 July 2010). Retrieved on 10 December 2010.Breaking News: Eviction is Cancelled! – Big Brother. Channel4.com (21 July 2010). Retrieved on 10 December 2010. Ben Duncan is evicted from Big Brother 2010 @ Unreality TV . Unrealitytv.co.uk (30 July 2010). Retrieved on 10 December 2010.

Notes

: As new housemates, Andrew, Keeley and Rachel could not nominate and could not be nominated by their fellow housemates. During that week, they also could not be replaced in the Save and Replace task. : As punishment for discussing nominations, Caoimhe was banned from nominating and Keeley's nominations were voided. Caoimhe later walked from the house, meaning Corin, Keeley and Rachel were up for eviction. Had this not happened then Caoimhe and Rachel would have been up for eviction. The Save and Replace task was abandoned due to Keeley being injured during the task. Keeley was taken to hospital on Day 42 and Week 6's eviction was cancelled shortly after. On Day 45 Keeley decided to recuperate further at home and not return to the House. : As new housemates, JJ, Jo and Laura could not nominate and could not be nominated by their fellow housemates. During that week, they also could not be replaced in the Save and Replace task. As punishment for discussing nominations, Dave was banned from nominating and automatically faced eviction, along with the two or more housemates who received the most nominations. : As a new housemate, Sam could not nominate and could not be nominated by his fellow housemates. During that week, he also could not be replaced in the Save and Replace task. : As punishment for talking about nominating Sam, Dave, John James, and Josie were banned from nominating him that week. However, they could have still replaced themselves with Sam if they had been nominated and won the Save and Replace task. Housemates nominated face-to-face in "Nasty Nominations" in the garden, in which housemates had to pour horrible substances over the two housemates they chose to nominate (a reason for nomination was not required). As punishment for discussing nominations, Dave could not participate in the Save and Replace task.