Reba Rambo (born October 17, 1951) is an American Christian singer and songwriter. She is a Grammy and Dove Award winner.
Biography 1965–1975: Early life and career beginnings Rambo attended Hebron Elementary School in Hebron, Ohio and graduated from Dawson Springs High School in Dawson Springs, Kentucky. She said in an interview in 1971 that she never had formal training in music: "All I know was taught to me by Mom and Daddy."
At the age of 12, Reba started singing with her father and mother, Buck and Dottie Rambo, as the southern gospel family group, The Singing Rambos, later shortened to The Rambos. In 1967, the group toured Vietnam, performing for the troops. It was from that experience that Reba began writing her first song. “Keep on Marching Home” was set to the minor chords popular in the folk music that she had begun listening to. Upon returning home, she played it for The Rambos’ producer, Bob MacKenzie, who was creative director of John T. Benson’s Heart Warming Records, the label The Rambos recorded for. MacKenzie was already aware of congregations organizing folk masses and had first explored this new form of gospel a year prior when he recorded The New Folk, a group formed by the Campus Crusade for Christ. He suggested a folk-centered solo project for fifteen-year-old Reba. The finished product was titled On the Folk Side of Gospel and released in 1968. Billboard called the album “extremely beautiful” and praised the way she “encroaches deeply into the folk field, yet keeps close to the spirit.” In an October 1968 feature on The Rambos, Billboard later wrote that Reba “held the belief that gospel music could be presented in a folk manner, and then she proved it.”
As the Jesus movement broke into the mainstream consciousness at the beginning of the seventies, Reba was distinct as one of the few women at the forefront of the music of the movement. Her unique location inside of the established southern gospel community lent a certain validation to this evolving musical form, now being dubbed “Jesus Music,” which was still distrusted by many inside of the establishment church. It also endeared her to the Jesus People. One writer called her “somewhat of a heroine to the Jesus People.” The reach of Reba’s music went beyond the United States, even taking her to London’s Royal Albert Hall to perform with pop icon Cliff Richard, who had also embraced the movement.
Just after the release of her fourth solo album, Resurrection, she was invited to perform at Explo '72, now remembered as the "Christian Woodstock". Over 180,000 people gathered at the Cotton Bowl stadium in Dallas, Texas to hear a host of speakers and artists, including Andraé Crouch and The Disciples, Larry Norman, Children of the Day, Randy Matthews and The Archers. Shortly after Explo ’72, The Rambos stopped touring when Reba’s father, Buck, had five heart attacks in one year. Andraé and the Disciples came to Nashville to perform at the National Quartet Convention, one of the first Black groups to do so. Reba accompanied them to the performance and afterwards, Andraé’s sister, Sandra, invited Reba to come along with them for the last two weeks of the tour. Reba soon became a part of the group: the two-week tour lasted for eighteen months.
1976–1983: Solo years In 1976, Rambo's album Lady became one of the best-selling contemporary and inspirational albums of the year, with Reba being Record World Magazine’s #1 Top Female Contemporary Artist. Unlike her contemporaries in Jesus Music who had a folk-centered sound, Lady revealed a new possibility for this expanding genre, incorporating elements of jazz, soul and light rock. The album featured the song "The Land Of Oohs and Ahs", using imagery from The Wonderful Wizard of Oz to depict heaven and the spiritual life. Record World called Rambo “one of the most important female contemporary Christian artists in the field today” in a 1977 feature. Lady won a Dove Award for Contemporary Album of the Year, and the album was nominated for a Grammy Award for Best Gospel Performance, Contemporary or Inspirational. Lady established Reba as the premier "adult contemporary singer" in Christian music.
Reba left The Rambos in 1977 to pursue her full-time solo career. Lady’s follow-up, The Lady is a Child, released in January 1978, was given an ample budget by the Benson Company, allowing Reba to really display the full range of her talent and imagination. From the 1940s Andrews Sisters-styled “All Day Dinner,” to the disco epic “Child of the Music Maker” to the Black gospel of “Go Ye” and then to the sophisticated string-sweetened title track, Reba raised the bar for what artistry within Jesus Music could look like. Campus Life Magazine called it “impressively orchestrated,” comparing Reba to Barbra Streisand, declaring “the lady is a singer.” Cash Box also noted the comparisons to Streisand and Diana Ross, but said “Reba, the singer, is original; and Reba, the writer, brilliant…the album is a classic.” The album would earn a Grammy nomination and would once again make Reba Record World Magazine’s Top Female Artist (Contemporary) of 1978. The Lady is a Child would also be used as part of an audio/visual test in mainstream retail outlets. In-store displays for the album made sales jump “sevenfold,” according to Billboard Magazine. “The Reba (Rambo) experience demonstrates…that that in-store projectors can create demand for a relatively unknown artist whose albums do not normally figure in mass merchandise outlets.”
The Prodigal…According to Reba, released in 1979, would further expand the creative and commercial possibilities of contemporary Christian music. Several of the tracks were co-produced by Andraé Crouch collaborator Bill Maxwell, utilizing some of Los Angeles’ most in-demand session players and singers. She also began working with her label mate, Dony McGuire, who brought his R&B influenced style to the production. The package itself included an elaborate six-page insert that included song lyrics, stories behind the songs and glamorous photos. With this presentation, however, Reba crossed the invisible line that women had to intuitively navigate. In their review of The Prodigal, Campus Life critic Steve Lawford praised the album’s content, saying that “it’s a first-class production, chock full of the slick sound of the 70’s—like Reba herself, very posh, very uptown. The lady possesses a most expressive voice which she uses with assurance and power.” He then states, however, that “you quickly get the idea that Reba is very occupied with Reba, verging too much towards playing the vamp. The booklet that accompanies this album features Reba in various chic poses…reminiscent of Cher. Ugh! Why bother? Her penchant for this glamour posturing is wearing thin.” He gave the album a mere stars. Understanding the constrictions of the Christian market, Cash Box immediately addressed the cover and interior art in their review, stating that “the cover, jacket and the music are all classy, something akin to heresy in some gospel music camps.” They deemed the album “a showcase of art” that was “striving for new sounds to stir the emotions and a few words to hide in the heart.”
Aside from the interior booklet, the album cover itself caused a controversy when it arrived in Christian bookstores. The cover showed Reba in a tattered dress, sitting in a pile of trash, holding a dead bird. Shot at Union Station, an abandoned Nashville train station, the cover was deemed inappropriate and the record company swiftly replaced the cover with a plain Black cover with a centered headshot of Reba. While initially charting at #12 with a bullet on Cash Box’s July 14, 1979 Inspirational Albums chart, the album only stayed on the chart for six weeks. It would be the last of her solo albums to chart to date. She promoted the album on The PTL Club and The 700 Club and performed for President Jimmy Carter at the White House in September of that year.
As the news of her divorce from Landy Gardner began to circulate to the public, her concert dates were canceled, radio stations pulled her music from their playlists and some Christian bookstores stopped stocking her albums. She owed Benson a final album which they gave her a small budget to complete. Despite the lack of budget and label support, Dreamin’ was a critical success with CCM Magazine saying that “it may be her best yet.” Record World agreed, “Reba is synonymous with great songs and dynamic performances. This LP proves no exception.”
Ralph Carmichael at Light Records, home to gospel luminaries Andraé Crouch and the Hawkins Family, however, was thrilled to sign Reba, despite the controversy, in early 1980. He told CCM Magazine, “Reba is the most progressive contemporary female artist in the gospel field today. I want Reba to stay in the field and use all the talents God has given her. She can have a tremendous influence.” She went to work on her first two projects for Light, both in collaboration with Dony McGuire, who had also moved to Light from Greentree Records. The first was a musical concept album called The Lord’s Prayer, the second was a new solo album which would be titled Confessions. An interview with CCM Magazine while working on the Light projects doesn't directly mention the divorce or the aftermath. The writer only states that “Reba’s first solo LP on Light Records…records Reba’s very personal and sometimes painful journey through the last three years, leading her towards a personal, spiritual victory which she says is just now beginning.”
When she and McGuire married in the fall of 1980, the controversy surrounding Reba escalated. One disc jockey told Billboard that “after Light Records artist Reba Rambo was divorced and remarried, the station quit playing her records despite her overall popularity and acceptance in the gospel field.” Reviews of the new projects passively fueled the controversy, referencing McGuire as Rambo’s “new husband and long-time co-songwriter.”
While she faced the harshest criticism from the church, she would simultaneously receive greater acknowledgment and recognition from her peers in the music industry. The Lord’s Prayer won a Grammy Award for Best Gospel Performance, Contemporary or Inspirational in 1981. She, McGuire and the artists who were also featured on the album, Andrae Crouch, B.J. Thomas, Cynthia Clawson, Walter Hawkins, Tramaine Hawkins and The Archers, performed a medley of selections from the album on the telecast, “receiving one of the few standing ovations of the evening.” The Grammy would open other doors. Later that year, she would appear on network television by way of The Mike Douglas Show and the Jerry Lewis Muscular Dystrophy Telethon. A full production of The Lord’s Prayer at Knott’s Berry Farm, outside of Los Angeles, drew more than 18,000 people. Later, Donna Summer recorded "Forgive Me", a song from The Lord's Prayer and received a Grammy award for her performance.