Legoland Discovery Centre is an indoor family attraction chain originally created by British leisure group Merlin Entertainments and currently owned by The Lego Group. Featuring models and attractions inspired by the Lego building toys, the Discovery Centres are smaller and indoor versions of the Legoland theme parks located around the world.
In September 2025, The Lego Group announced that it would take full control of the chain from Merlin, who would continue to operate the Legoland amusement parks under licence. The deal was closed on 27 February 2026, and ownership transitioned over to Lego afterward.
Attractions A typical Legoland Discovery Centre occupies approximately of floor area.
Discovery Centres include models of local landmarks rendered in Lego bricks. Visitors can also learn how the Lego bricks are manufactured or partake in building classes taught by a Master Model Builder. Certain locations may also include 4-D movie theaters offering multiple showings throughout the day.
A number of children's attractions, such as small rides, play fortresses, and movie theaters are also available. The centres can host birthday parties as well as scholastic and group functions and also include restaurants and gift shops selling Lego merchandise.
Reception The target audience for the Legoland Discovery Centre is families with young children, normally ages 3 through 12, though a typical location's average guest is about seven years of age. Discovery Centres are located near other family-friendly attractions and dining establishments. In a given year, a single facility can host approximately 400,000 to 600,000 visitors. Adults are not permitted to enter a Legoland Discovery Centre unless accompanied by a child, except at designated adult-only evening events.https://www.legolanddiscoverycentre.com/birmingham/plan-your-visit/information/faqs-help-centre/
Locations ‡ Date of reopening as "LEGO Discovery Centre" or "Center"
Asia Name Image Status Opened Venue City State orregion etc Country Master Model BuilderBeijing Open Chaoyang DistrictBeijing China Hong Kong Open K11 MuseaHong Kong Osaka Open Tempozan Market Place Osaka Kansai Japan Kanna UnoShanghai Open Joy City Changfeng Shanghai East China China Shenghao XuShenyang Open K11 Center Shenyang Liaoning China Tokyo Open Decks Mall Tokyo (Odaiba) Kantō Japan Keisuke Sato
Europe Name Image Status Opened Venue City State orregion etc Country Master Model BuilderBerlin Open 2007 The Center Potsdamer Platz Berlin Berlin Germany Birmingham Open Utilita Arena Birmingham Birmingham West Midlands United Kingdom Michelle ThompsonBrussels Open June 2022 Docks BruxselBrussels Belgium Sieber BulteelDuisburg Closed 2008−2013 Duisburg Inner Harbour Duisburg North Rhine-Westphalia Germany HamburgOpenJune 13, 2025 Hamburg Hafen CityHamburgHamburgGermanyIstanbul Closed 2015-2025 Forum Istanbul Istanbul (Bayrampaşa) Marmara Turkey Deniz Can DoğanManchester Open Trafford Palazzo Greater Manchester North West England United Kingdom Oberhausen Open 2013 Westfield Centro Oberhausen North Rhine-Westphalia Germany Scheveningen Open Scheveningen Boulevard Scheveningen South Holland Netherlands
North America Name Image Status Opened Venue City State orregion etc Country Master Model BuilderArizona Open April 22, 2016 Arizona Mills Tempe Arizona United States Alecsander PostaAtlanta Open 2010(‡ March 31, 2023) Phipps Plaza Atlanta (Buckhead) Georgia United States Elizabeth BakerBay Area Open Great Mall of the Bay Area Milpitas California United States Sam SuksiriBoston Open May 23, 2014 (‡ May 25, 2023) Assembly Square Somerville Massachusetts United States Chicago Open The Streets of Woodfield Schaumburg Illinois United States Greg NuseColumbus Open Easton Town Center Columbus Ohio United States Dallas/Fort Worth Open Grapevine Mills Grapevine Texas United States Kansas City Open April 2012 Crown Center Kansas City Missouri United States Brandon MalcomMichigan Open 2016 Great Lakes Crossing Outlets Auburn Hills Michigan United States Clint ParryNew Jersey Open May 29, 2021 American Dream Meadowlands East Rutherford New Jersey United States Philadelphia Open April 2017 Plymouth Meeting Mall Plymouth Meeting Pennsylvania United States San Antonio Open Shops at Rivercenter San Antonio Texas United States Toronto Open Vaughan Mills Vaughan Ontario Canada Noel StraatsmaWashington, DC Open August 10, 2023 Springfield Town Center Springfield Virginia United States Andrew LitterstWestchester Open March 26, 2013 Westchester's Ridge Hill Yonkers New York United States Matthew Graham
Australia Name Image Status Opened Venue City State orregion etc Country Master Model BuilderHotham Closed July to October 2018 Hotham Alpine Resort Mount Hotham Victoria Australia Melbourne Open Chadstone Shopping Centre Melbourne Victoria Australia Miller Keys
Future locations
Germany HafenCity, Hamburg, was scheduled to open in Autumn of 2023, before being delayed to Spring 2024. United States American Dream Miami, Miami, was scheduled to open in 2023, before being delayed to 2026.
Notes
References
External links
Official home page