The Hacienda was a hotel and casino on the Las Vegas Strip in Paradise, Nevada, that operated from 1956 to 1996. It was opened by Warren Bayley, who owned other Hacienda properties in California as well. Bayley opened the hotel portion in June 1956, although the opening of the casino was delayed as the Nevada Gaming Control Board objected to his choice of casino manager, Jake Kozloff. The casino portion eventually opened on October 17, 1956. The $6 million property had 266 rooms and the largest pool on the Las Vegas Strip. Like its sister properties in California, the resort included a neon sign that depicted a cowboy riding a palomino horse.
The Hacienda was built at the south end of the Strip, making it the first resort to be seen by tourists driving up from California. The Hacienda was located by itself at the time, a distance away from other resorts. Because of its location, most guests did not bother to visit the other resorts. The Hacienda was the first Las Vegas resort to target a family clientele, and until 1962, it operated a plane service to fly in guests from out of state.
When Bayley died in 1964, his wife Judy Bayley took over the Hacienda. At the time, she was the only female casino owner in Las Vegas. She died in 1971, and the resort was sold to a group of investors, who added an RV park for guests. The Hacienda was sold entirely to Paul Lowden, a part owner, in 1977. The Hacienda hosted several ice-skating shows starting in the 1970s, and would later host Lance Burton in a magic show that ran for five years. The Little Church of the West was relocated onto the Hacienda property in 1979, and 11-story hotel towers were added in 1980 and 1991, for a total of 1,137 rooms.
Circus Circus Enterprises purchased the Hacienda in 1995, with plans to build a new resort in its place. The Hacienda closed on December 1, 1996, and the hotel was imploded at the end of the month as part of a televised New Year's Eve special. The last portions of the hotel were demolished in January 1997. Circus Circus Enterprises opened the Mandalay Bay resort on the site in 1999, and the Hacienda name was licensed to another property, the Hacienda Hotel and Casino, near Boulder City, Nevada. The neon horse sign was preserved and put on display in downtown Las Vegas.
History Construction and opening The Hacienda initially began as a hotel-casino project called Lady Luck, which was being planned by Carlton Adair in 1954. Adair had several partners in the project, including Stanley Burke, a Sacramento man who owned the land. Adair also brought in Warren "Doc" Bayley, a travel columnist and owner of several Hacienda motels in Fresno, Bakersfield, and Indio, California. Under the deal, Adair and his group would have interest in the casino, while Burke would own the land and buildings. Bayley would be in charge of the hotel portion. The owners hoped to have the project finished before the opening of the Tropicana resort down the street.
The Lady Luck project received approval from the Clark County Planning Commission in January 1955, and construction was underway later that year. The project struggled to get investors, and its financing fell apart before construction reached the halfway mark. Bayley took over the project, renamed it the Hacienda, and removed Adair, leaving only Bayley and Burke. Bayley agreed to lease the property for $55,000 per month for 15 years. Alternative at Newspapers.com.
The Hacienda was designed by Homer A. Rissman, and was built like other Las Vegas properties at the time, with a central building for the casino and restaurants, and motel structures to provide lodging. Rissman designed the project so that each motel building would connect to the casino via glass-walled corridors. Before it opened, the Hacienda included a 300-seat dining theater. Because of the high cost for performers, the Hacienda owners decided to refocus the space on hosting conventions rather than live entertainment, which instead would be offered in a lounge.
The hotel portion opened in June 1956. Because Bayley and Burke lacked casino experience, they chose Jake Kozloff, a Las Vegas casino investor, to manage the gaming operations. However, the Hacienda was denied a gaming license, as the Nevada Gaming Control Board was opposed to Kozloff's involvement because of past activities. A gaming license was issued after Kozloff was removed from the project, and the casino eventually opened on October 17, 1956. The $6 million Hacienda had 266 rooms and the largest swimming pool on the Las Vegas Strip. Like the other Hacienda hotels, the Las Vegas property featured a roadsign neon sign that depicted a cowboy riding a palomino horse. It was designed by YESCO and was among the company's most popular signs.
The Hacienda was built on the south end of the Las Vegas Strip, making it the first resort to be seen by motor tourists arriving from California. It sat alone at the time, surrounded by desert and away from the other resorts on the Strip. Gaming executives initially predicted that the Hacienda would struggle due to its location, although the resort prospered for many years. Its remote location ensured that most guests stayed on the property rather than visiting other resorts. The Hacienda was also popular because of its location near the McCarran International Airport, although the resort never had the same success as other Strip properties such as the Dunes and the Sands. Because it lacked the same elegance as other resorts on the Strip, the Hacienda received the negative nickname "Hayseed Heaven". The Hacienda was built as a budget resort and was the first Las Vegas resort aimed at attracting families. It included a go-cart track and a miniature golf course for children, and Las Vegas' first par 3 golf course. It also offered the Palomino room, which was used for shows and small parties.
In 1957, a few months after the opening, Kozloff filed a writ of attachment against the Hacienda, alleging that he was owed $71,000 from a loan he made to the property. The hotel posted a bond which nullified the writ. Three months later, Burke made various allegations against Bayley and requested that the Hacienda be placed into receivership. Bayley denied the allegations, which included a claim that he had mishandled finances. Later that year, plans were being made to add additional hotel rooms.
Promotion Bayley devised numerous ideas to promote the resort. Shortly after its opening, he formed Hacienda Airlines, offering packages that included transportation from Los Angeles to the Hacienda as well as a room and some casino chips. The airline service proved to be successful, prompting Bayley to increase the number of planes. Its success was attributed to low fares, frequent advertising in California, and its catering to working-class tourists. The service would later extend to other U.S. cities. The airline included DC-3s, DC-4s and Lockheed Constellations, eventually numbering as many as 30 aircraft. One plane included a piano bar with actor Dick Winslow, who provided musical entertainment during the ride. The flights also offered champagne, and featured young women modeling lingerie for the passengers, who were mostly men. By the end of 1960, the Hacienda had flown in 150,000 people, making it the largest consumer of California champagne.
The flights eventually stopped in 1962, following an order from the Civil Aeronautics Board (CAB). The agency alleged that the Hacienda was operating as an airline, and the resort was not licensed to provide such service. The Hacienda denied this and stated that its guests were flown in for free, saying that they paid only for food and a hotel room. However, because guests paid before boarding the plane, CAB determined that they were essentially paying for a plane fare.
The resort also offered the Hacienda Holiday, a promotional program for tourists in which $10 casino chips were given away as part of a $16 package deal. In 1958, the Clark County licensing board ordered the Hacienda to halt this program, objecting to the fact that the chips were redeemable in the casino. The board said that these chips could be used for other services, but it was opposed to their use in the casino, stating that this would promote gambling. The promotion would be offered for at least the next 20 years, eventually becoming the Hacienda Champagne Holiday.
From December 1958 to February 1959, the Hacienda sponsored a flight endurance record when two men took turns flying a Cessna 172 across the southwestern United States for a period of 64 days. However, the promotion did not turn out as planned. Newspapers did not report on the story until 30 days after the plane took off, and they declined to mention the Hacienda. Dick Taylor, the Hacienda's general manager, said, "The papers, detecting a publicity stunt, did what they felt they had to do. They deleted the Hacienda name from all reports, and even went so far as to blank out the Hacienda name that was painted so large along the side of the plane."
Ownership changes Bayley died of a heart attack in 1964, and his widow, Judith Bayley, took over the Hacienda. At the time, Bayley was the only female casino owner in Las Vegas, earning her a nickname as the "First Lady of Gambling". She lacked business training, and found the casino operation to be more complicated than initially expected. She lost hundreds of dollars in her first few months. Under her management, the Hacienda offered shuffleboard and babysitting services for guests, maintaining its appeal as a family resort. A lounge, known as the Jewel Box, was remodeled and reopened in 1965, followed by the opening of a keno room. Las Vegas mayor Oran Gragson attended both openings. One county commissioner had opposed the keno addition, stating that it would add a "honky tonk" atmosphere that was common in the city's Fremont Street area. In 1966, the Clark County Commission threatened to shut down the Hacienda unless Bayley made improvements to a resort that her company was building at Mount Charleston.
To focus on the Las Vegas Hacienda, Bayley sold off the California hotels in 1970, with the exception of one located in El Segundo. In December 1971, Judy Bayley died of cancer at the age of 56. Bayley's estate left the Hacienda to her assistant Joan Rashbrook and lawyer Calvin Magleby. Several weeks after Bayley's death, Magleby announced that American Mining and Smelting Inc. would purchase the Hacienda, with plans for expansion and remodeling of the resort. However, the sale was never completed. Later in 1972, the Hacienda was sold for $5 million to a group of buyers, which included Allen R. Glick, Paul Lowden, and Eugene Fresch. Lowden had raised $250,000 to purchase a 15-percent interest in the property, and he also became the resort's entertainment director.
In 1973, the Hacienda began construction on Travel World, an adjacent RV park for its guests. In 1974, the Hacienda became part of Glick's company, Argent Corporation, which held a controlling interest. Fresch and Lowden also retained interests. The 452-space RV park, later called Ramada Camp Inn, was opened in 1975. It was part of a $7 million renovation of the resort. In 1976, Argent announced that it would sell the Hacienda for $21 million to Hawaiian businessman Joseph Gennitti, who would also take over $11 million in debt. The deal ended after Gennitti failed to provide Glick with details about financing the purchase. Subsequently, two opposing investment groups began negotiations to purchase the Hacienda. Later that year, state investigators found that money had been skimmed from slot machines at Glick's casinos, including the Hacienda.