Primum Familiae Vini (often abbreviated PFV, Latin: "First Families of Wine") is an association of family-owned wineries with a membership limited to twelve families.
History The association was established in 1993 by Miguel Torres and Robert Drouhin (of Maison Joseph Drouhin), after they had first come up with the idea in 1990. Jacques Benoit, Primum Familiae Vini: 11 sociétés familiales réunies, Lapresse.ca, 3 July 2013 The goal was to organise some of the best wine-producing families of the world, and to facilitate exchange between them. Requirements for membership are ownership of a winery that belongs to the top echelon of its region and enjoys a high international reputation. New members are only accepted by unanimous decision.Primum Familiae Vini: History, accessed on December 25, 2009
In February 2005, the Mondavi family (Napa Valley, California) left the association after the takeover of the family-owned business by Constellation Brands. PFV: Otra baja entre las ´primeras familias del vino´, Elmundo.es, 21 February 2005 In June 2006, the Famille Perrin joined the association.Perrin joins Primum Familiae Vini, Gismondionwine.com, 26 January 2006
In August 2018, Hubert de Billy (Champagne Pol Roger) was appointed the new president of the association, replacing Jean-Frederic Hugel.Shay Waterworth, Hubert de Billy made president of Primum Familiae Vini, Drinksint.com, 22 August 2018 In October 2018, Prince Robert of Luxembourg - owner of Château Haut-Brion, Domaine Clarence Dillon and son of Prince Charles of Luxembourg - joined the PFV circle.Jane Anson, Haut-Brion owner joins elite family wine club, Decanter.com, 31 October 2018 In July 2019, Marc Perrin (Famille Perrin) was appointed president of the association.Rupert Millar, Marc Perrin appointed PFV president, Thedrinksbusiness.com, 8 July 2019
Description The Primum Familiae Vini is an association of family-owned wineries with a membership limited to twelve families. According to its members, 85% of family businesses do not make it past the second generation, an issue that the association turned into its purpose.Cathrine Todd, The World’s Finest Wine Producers Keep Values Alive For Next Generation, Forbes.com, 6 December 2019
Every year, all members of the association and their family members gather for an annual meeting.S. Irene Virbila, What I’m drinking now: Marimar Torres of Marimar Torres Estate, Latimes.com, 11 March 2013
Current members As of 2021, Primum Familiae Vini has twelve family members.Primum Familiae Vini, accessed 12 April 2021
Marchesi Antinori, Antinori, Tuscany, Italy Baron Philippe de Rothschild, Château Mouton Rothschild, Bordeaux (Pauillac), France Joseph Drouhin, Maison Joseph Drouhin, Burgundy (Beaune), France Egon Müller Scharzhof, Mosel (Saar), Germany Famille Hugel, Alsace, France Pol Roger, Champagne, France Famille Perrin (owners of Château de Beaucastel), Rhône (Orange), France, from 2006Primum Familiae Vini: A new family from the Rhone region for PFV , 20 January 2006 Symington Family Estates, Douro/Oporto, Portugal Tenuta San Guido (the producer of Sassicaia), Tuscany, Italy Familia Torres, Bodegas Torres, Catalonia, Spain Vega Sicilia, Ribera del Duero, Spain Domaine Clarence Dillon, Bordeaux
Former members A few members have had to leave after they no longer qualified as family-owned wineries. The Mondavi family (Napa Valley, California), until 2005, after the takeover of the family-owned business by Constellation Brands. Paul Jaboulet aîné, Rhône, France, until 2006. Bruno Prats, Château Cos d'Estournel, Bordeaux (Saint-Estèphe) until 1998, after selling their château.
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