A zap is a form of political direct action that came into use in the 1970s in the United States. Popularized by the early gay liberation group Gay Activists Alliance, a zap was a raucous public demonstration designed to embarrass a public figure or celebrity while calling the attention of both gays and straights to issues of gay rights.
Although American homophile organizations had engaged in public demonstrations as early as 1959, these demonstrations tended to be peaceful picket lines. Following the 1969 Stonewall riots, considered the flashpoint of the modern gay liberation movement, younger, more radical gay activists were less interested in the staid tactics of the previous generation. Zaps targeted politicians and other public figures and many addressed the portrayal of gay people in the popular media. LGBT and AIDS activist groups continued to use zap-like tactics into the 1990s and beyond.
Pre-Stonewall actions
Beginning in 1959,Faderman and Timmons, pp. 1–2 and continuing for the next ten years, gay people occasionally demonstrated against discriminatory attitudes toward and treatment of homosexuals. Although these sometimes took the form of sit-ins, and on at least two occasions riots,Carter, p. 109 for the most part these were picket lines. Many of these pickets were organized by Eastern affiliates of such groups as the Mattachine Society chapters out of New York City and Washington, D.C., Philadelphia's Janus Society and the New York chapter of Daughters of Bilitis, These groups acted under the collective name East Coast Homophile Organizations (ECHO).Loughery, p. 270 Organized pickets tended to be in large urban population centers because these centers were where the largest concentration of homophile activists were located.Miller, p. 239 Picketers at ECHO-organized events were required to follow strict dress codes. Men had to wear ties, preferably with a jacket. Women were required to wear skirts. The dress code was imposed by Mattachine Society Washington founder Frank Kameny, with the goal of portraying homosexuals as "presentable and 'employable'".Loughery, p. 271
Post-Stonewall activism
On June 28, 1969, the patrons of the Stonewall Inn, a gay bar located in New York City's Greenwich Village, resisted a police raid. Gay people returned to the Stonewall and the surrounding neighborhood for the next several nights for additional confrontations.Carter, p. 184 Although there had been two smaller riots — in Los Angeles in 1959 and San Francisco in 1966 — it is the Stonewall riots that have come to be seen as the flashpoint of a new gay liberation movement.Duberman, p. xiBianco, p. 194
In the weeks and months following Stonewall, a dramatic increase in gay political organizing took place. Among the many groups that formed was the Gay Activists Alliance, which focused more exclusively on organizing around gay issues and less of the general leftist political perspective taken by such other new groups as the Gay Liberation Front and Red Butterfly.Teal, p. 89 GAA member Marty Robinson is credited with developing the zap following a March 7, 1970, police raid on a gay bar called the Snake Pit.Clendinen, p.52-54 Police arrested 167 patrons. One, an Argentine national named Diego Viñales, so feared the possibility of deportation that he leapt from a second-story window of the police station, impaling himself on the spikes of an iron fence.Teal, p. 100 GAA founding member Arthur Evans later recalled how the raid and Viñales' critical injuries inspired the technique: The Snake Pit incident truly outraged us, and we put out a leaflet saying that, in effect, regardless of how you looked at it, Diego Viñales was pushed out the window and we were determined to stop it....There was no division for us between the political and personal. We were never given the option to make that division. We lived it. So we decided that people on the other side of the power structure were going to have the same thing happen to them. The wall that they had built protecting themselves from the personal consequences of their political decisions was going to be torn down and politics was going to become personal for them.quoted in Carter, p. 243
Zaps typically included sudden onset against vulnerable targets, noisiness, verbal assaults and media attention. Tactics included sit-ins, disruptive actions and street confrontations.Campbell, p. 135
Arthur Evans explained the philosophy of the zap, which he described as "political theater for educating the gay masses":
Gays who have as yet no sense of gay pride see a zap on television or read about it in the press. First they are vaguely disturbed at the demonstrators for "rocking the boat"; eventually, when they see how the straight establishment responds, they feel anger. This anger gradually focuses on the heterosexual oppressors, and the gays develop a sense of class-consciousness. And the no-longer-closeted gays realize that assimilation into the heterosexual mainstream is no answer: gays must unite among themselves, organize their common resources for collective action, and resist.Gross, p. 46
Thus, obtaining media coverage of the zap became more important than the subject of the zap itself.Eisenbach, p. 158 It was precisely this anti-assimilationist attitude that led some mainstream gay people and groups to oppose zapping as a strategy. The National Gay Task Force's media director, Ronald Gold, despite having been involved in early GAA zaps, came to urge GAA not to engage in the tactic. As zaps and other activism began opening doors for nascent gay organizations like NGTF and the Gay Media Task Force, these groups became more invested in negotiating with the people within the mainstream power structures rather than in maintaining a tactic they saw as being of the outsider.Capsuto, p. 104
Notable zaps
One area of special interest to GAA was how LGBT people were portrayed on television and on film. There were very few gay characters on television in the 1960s and early 1970s, and many of them were negative. Several in particular, including episodes of Marcus Welby, M.D. in 1973 and 1974 and a 1974 episode of Police Woman, were deemed especially egregious, with their presentation of homosexuality as a mental illness, gays as child molesters and lesbians as psychotic killers echoing similar portrayals that continued a trend that dated back to before 1961.
In response to the 1973 Welby episode, "The Other Martin Loring", a GAA representative tried to negotiate with ABC,Capsuto, p. 92 but when negotiations failed GAA zapped ABC's New York headquarters on February 16, 1973, picketing ABC's New York City headquarters and sending 30-40 members to occupy the office of ABC president Leonard Goldenson. Executives offered to meet with two GAA representatives but GAA insisted that all protesters be present. The network refused. All but six of the zappers then left; the final six were arrested but charges were later dropped.Tropiano, p. 17
When NBC aired "Flowers of Evil", an episode of Police Woman about a trio of lesbians murdering nursing home residents for their money, it was met with a zap by Lesbian Feminist Liberation. LFL, which had split from GAA over questions of lack of male attention to women's issues, zapped NBC's New York office on November 19, occupying the office of vice president Herminio Traviesas overnight. NBC agreed not to rerun the episode.Capsuto, pp. 112–13 LFL had earlier zapped an episode of The Dick Cavett Show on which anti-feminist author George Gilder was the guest.Capsuto, p. 102
Zaps could sometimes involve physical altercations and vandalism. GAA co-founder Morty Manford got into scuffles with security and administration during his successful effort to found the student club Gay People at Columbia University in 1971, as well as at a famous protest against homophobia at the elite Inner Circle event in 1972 (which led Morty's mother Jeanne Manford to found PFLAG).David Eisenbach, Gay Power: An American Revolution (Da Capo Press, 2007), pg. 183-194 GAA was later associated with a series of combative "super-zaps" against homophobic politicians and anti-gay business owners in the summer of 1977. On one occasion activists threw eggs and firecrackers at the home of Adam Walinsky, a state official who had denounced new gay rights legislation for New York, and cut the phone lines of his house. Although Time magazine derided them as "Gay goons", and Walinsky won an injunction against protests near his home, the actions succeeded in keeping the conservative backlash of the late-1970s out of New York state.
Activist Mark Segal was a very active zapper, usually acting alone, sometimes with a compatriot operating under the name "Gay Raiders". His guerilla zaps frequently drew national news coverage, sometimes from the target of the zaps themselves. Some of his more successful zaps include: chaining himself to a railing at a taping of The Tonight Show Starring Johnny Carson in early March 1973; handcuffing himself and a friend to a camera at a 7 May 1973 taping of The Mike Douglas Show after producers cancelled a planned discussion of gay issues;Capsuto, p. 95 disrupting a live broadcast of The Today Show on 26 October 1973 (resulting in an off-camera interview with Barbara Walters, who explained the reason for the zap);Capsuto, p. 96 and interrupting Walter Cronkite during a live newscast of the CBS Evening News on 11 December 1973 by rushing the set with a sign reading Gays Protest CBS Prejudice (after a brief interruption, Cronkite reported the zap).Gross, pp. 45–46
Politicians and other public figures were also the targets of zaps. New York Mayor John Lindsay was an early and frequent GAA target, with GAA insisting that Lindsay take a public stance on gay rights issues. Lindsay, elected as a liberal Republican, preferred quiet coalition building and also feared that publicly endorsing gay rights would damage his chances at the Presidency; he refused to speak publicly in favor of gay rights and refused to meet with GAA to discuss passing a citywide anti-discrimination ordinance. The group's first zap, on April 13, 1970,Teal, p. 121 involved infiltrating opening night of the 1970 Metropolitan Opera season, shouting gay slogans when the mayor and his wife made their entrance.Gross, p. 45 Lindsay was zapped again on April 19 as he taped an episode of his weekly television program, With Mayor Lindsay. Approximately 40 GAA members obtained tickets to the taping. Some GAA members rushed the stage calling for the mayor to endorse gay rights; others called out comments from the audience, booed, stomped their feet and otherwise disrupted taping. One notable exchange came when the mayor noted it was illegal to blow car horns in New York, drawing the response "It's illegal to blow a lot of things!"Teal, p. 123 When Lindsay announced his candidacy for the Presidency in the 1972 election, GAA saw the opportunity to bring gay issues to national attention and demanded of each potential candidate a pledge to support anti-discrimination. Lindsay was among those who responded favorably.Eisenbach, p. 171–72