Superficial is the debut studio album by American television personality and singer Heidi Montag. It was released on January 11th, 2010, by Pratt Productions and Warner Music Group.
Montag rose to fame on the MTV reality television series The Hills, and despite lacking the backing of a major record label, embarked on her music career in 2007. She enlisted a number of notable writers and producers for the project, which is a pop album with lyrics that discuss topics including love, partying, and her reputation.
Superficial was initially met with a negative reaction from music critics. It sold an estimated 1,000 copies during its first week of release, and failed to impact any major music charts. Although it did appear on the Heatseekers album chart at 41. Montag attributed its initial failure to poor promotion and her public image. The album was preceded by the singles "Look How I’m Doin'," "Blackout," and the album's title track "Superficial". The promotional single "More Is More" charted on the US Dance Club Songs chart at 27, becoming her first Billboard chart entry.
The album has retrospectively received more positive reviews, with many critics suggesting that Montag's public image unfairly overshadowed the music. It became a cult classic among fans, and fourteen years after its release, the album track "I'll Do It" received a surge of streams and was officially released as the album's fourth single on December 13, 2024, after going viral on the video-sharing TikTok.
To celebrate the 15th anniversary of the album, an extended edition was released on January 11th, 2025, including remixes and recordings from the original sessions that didn't make the finalized track list. It was around this time, Montag and her family's home was destroyed by the Palisades Fire in 2025 and was shown on many news outlets, resulting in an outpouring of fan support resulting in the album's resurgence on sales and streaming platforms.
Many new observers began purchasing and streaming the album to show consolation, which resulted in the album debuting at 54 on the US Billboard 200, and number two on the US Top Dance Albums, with 15,000 album-equivalent units. The album also debuted at number 4 on the Top Album Sales chart, number 9 on the Independent Albums chart, and number 13 on the Catalog Albums chart.
Two singles from the album, "I'll Do It" and "Superficial" charted at numbers 5 and 9 on the Hot Dance/Pop Songs chart, marking her second and third songs to ever make a debut on any Billboard charts. Both songs also debuted at number 2 and 4 on the all-genre Digital Songs chart. The original version of the album, the single "Superficial", and both the original version of "I'll Do It" and the remix featuring Pitbull, all reached and remained at number one for some time on the main iTunes Store charts in several countries.
A digital reissue entitled Superficial 2: Heidiwood Edition was surprise released on January 24, 2025, and supplements the original track listing with a 12 track cut down tracklist of Montag's second studio album, Heidiwood (2025).
Background Montag first rose to fame as a cast member on the MTV television series The Hills. She gained further notoriety through her relationship with co-star Spencer Pratt, with the two gaining a reputation as "villains" in the media. With her career on the rise, Montag announced her intentions of recording a pop album. She explained her venture into music, stating "I always loved to sing. I was shy about that for a while, but I eventually started to open up about how I wanted to record an album. I knew I needed to start making moves." Prior to her rise to stardom, Montag's manager had begun laying down the groundwork for her to begin working on a pop-rock influenced album, though Montag insisted on a pop album. She cited artists such as Britney Spears and Janet Jackson as her main musical influences, claiming they made her want to be a pop star. Pratt, a talent manager who had managed Brody Jenner, was able to get Montag a meeting with Jenner's former step-father David Foster to speak about her potential music career. Following a meeting at Foster's recording studio in Miami, he agreed to work with Montag.
Though Montag had Foster's support, she was still an independent artist and funded the album with her own money. The album had a reported production cost that exceeded $2 million. Montag claimed that she had "gone broke" funding her music career. She and Pratt were responsible for finding and purchasing the majority of the songs on the album. Montag sought after writers and producers that had worked with big-name artists at the time, stating "I really just wanted that right sound, so I set the bar high. I wanted to work with people of that caliber." "One More Drink" was the first song that Montag recorded for the album. "Body Language" was the next song Montag recorded for the album. The song featured an un-credited rap verse from Pratt, and was ultimately Montag's first song to leak during the production of Superficial. She recorded songs such as "Higher" and "No More" during the early stages of the album's production, both of which would be released as promotional singles in 2008. Montag recorded a version of "Fashion", a song that was co-written and also recorded by singer Lady Gaga. She additionally recorded a song titled "Dramatic", which had initially been recorded by Britney Spears for her fifth studio album.
Montag began collaborating with producer Steve Morales and songwriter Cathy Dennis in 2009. Morales would go on to serve as the project's executive producer alongside Montag and Pratt. Though not included on the album, Morales also produced the final version of Montag's song "Body Language" (2009), released as a single months prior to the release of Superficial. Dennis has four writing credits on the finished product, including "Look How I'm Doing" and "Turn Ya Head". Montag recorded a track titled "Blackout" for the album that was written by Dennis and Taylor Momsen.Harp, Justin, "Momsen 'surprised by Montag song cover'" , Digital Spy, October 15, 2010, retrieved January 3, 2011 Momsen claimed that she had written the song when she was only eight, and Dennis had made changes to the lyrics before allowing Montag to record it. Montag recorded the Morales produced "More Is More" after finding the demo to be "progressive and edgy", and enlisted Dave Audé to produce a remix of the song for use in night clubs. The song features a writing credit from singer Laura Pergolizzi, better known as LP. Pergolizzi has a total of six writing credits on the album, including "Twisted". Montag claimed that Pergolizzi was initially hesitant to let her record "Twisted", but agreed to let Montag have the song after hearing the completed version.
Composition Superficial is a primarily pop album. Pop singers such as Britney Spears and Jessica Simpson were cited as influences on the project. Montag stated throughout the album's production that her goal was to achieve a "fun, empowering mix that you could really dance to." She later told MTV, "Not every song is in the same genre. Some are more pop. Some are more ballady. Some are a little more rock. Some are a little bit edgier, but they all go together in some way." Superficial featured songs that spoke on topics such as fame, romance, and self-love. Montag cited her husband, whom she married during the album's production, as her inspiration when selecting the love songs.
The album opens with the Morales produced "Look How I'm Doing", a dance-pop song described as a "kiss-off to a former flame." Montag has also claimed the track speaks on her former friendship with Lauren Conrad. "Turn Ya Head" has been described as "electronic" and "urban-pop", as well as a "club anthem." The song's lyrics reference Montag drawing attention to herself on a dance floor. "Fanatic" is an 80's inspired mid-tempo song that speaks about being a fanatic for a lover. Montag related the song's lyrics to her feelings for Pratt, stating "I always was just such a fanatic for him, and it was just to fun to be able to sing a song that was so relatable to me in my own life." "Superficial" is the album's title track and fourth song, which acknowledges Montag's public image at the time with lyrics stating, "They say I'm superficial, but they really don't know me." "More Is More" is a dance track that sees Montag singing about dancing at a club and flirting with men. Similarly, "One More Drink" finds Montag telling a man from the club that she'll be going home with him after she has one more drink.
"Twisted", which was described as having a "rock" sound by Montag, called out someone who she labels as twisted. Montag has said she recorded the song in reference to Conrad. "Hey Boy" is an upbeat song that makes use of electric guitar, with Montag telling a man that he's "not the one" for her. She described the song as "feminist". The next track is "My Parade", a song which features the sounds of a marching band. The song seems to address those who dislike Montag, with her claiming they won't "rain on [her] parade". The song has themes of self-love and being confident. "Blackout" was seen as an ode to Montag's husband Spencer Pratt. "I'll Do It" has been labeled the "raciest" song on Superficial, with lyrics such as "come eat my panties off of me." Montag described the song, which speaks of fulfilling her lover's deepest fantasies, as empowering to women. The album closes with "Love It or Leave It", a mid-tempo song that has been described as having a "dark" beat. Having similar themes as "My Parade", this song sees Montag telling the listener they can "love it or leave it".
Release and artwork While still in production, numerous songs from the finished track list of Superficial were released as promotional singles. In 2008, a rough cut of "One More Drink" leaked online; the finished version had additional production work. "Look How I'm Doin'" was released as a promotional single on April 1, 2009. It was released alongside the song "Your Love Found Me", which was ultimately not included on the album. "More Is More" had a promotional remix album released to nightclubs on April 3, 2009. The album featured remixes from Ralphi Rosario and Dave Audé. The song became Montag's first Billboard chart entry when it debuted at number fifty on the Hot Dance Club Songs chart; it would go on to reach a peak of twenty-seven on the chart. Montag released the promotional Wherever I Am extended play on April 28, featuring the three promotional singles alongside the songs "Turn Ya Head" and "Party Is Wherever I Am". The version of "Look How I'm Doin'" present on the album featured an additional verse from a rapper credited as Machine Gun Kelly, not to be confused with another rapper of the same name.
"Blackout" was released as a promotional single on May 19. While on their honeymoon, Montag and Pratt filmed a homemade music video for the song that featured Montag in a hot tub and hammock. She released a second promotional extended play titled Here She Is... on August 4, 2009. The release compiled a number of Montag's promotional singles that had been released to that point. She next released a finished version of "Body Language" as a single on August 14. The song was initially intended to be included on Superficial, but was left off the finished product due to issues with the song sampling "Situation" (1982) by Yazoo. The album's title track, "Superficial", served as the album's final promotional single before its eventual release. The song was released on November 23, 2009. Montag and Pratt made a video for the song featuring footage from their life the past few years, releasing it in April 2010. Superficial was released to digital retailers through Pratt Productions and the Warner Music Group on January 11, 2010. The album is available in both a clean and explicit version, due to the song "More Is More".