Gary M. Reynolds (born June 21, 1952) is the founder of GMR Marketing, of New Berlin, Wisconsin.
Biography A former professional musician,Gary Reynolds CEO profile in Milwaukee Journal Sentinel http://www.jsonline.com/business/49894917.html Reynolds founded GMR in 1979 on the concept of cross-promoting music group and brands, such as the Miller Band Network which connected the Miller Brewing Company to different rock bands.The Miller Band Network: http://www.davecarusoweb.com/?CP=/Stories/MillerNetwork.html
GMR Marketing is owned by the Omnicom Group but Reynolds remains Chairman. Reynolds is also Chairman of the Radiate Group.Radiate Group Management Team
Reynolds began developing an offshoot company, Banshee Music, which began in the autumn of 2008.Banshee Music greeting cards http://www.onmilwaukee.com/market/articles/bansheecards.html The agency works with sports teams, collegiate athletic programs, sporting events and sports venues in developing and marketing original, sports-related music for stadium, promotional and broadcast use. Banshee Music’s revenue model allows sports partners to share in the ownership of the music.Banshee Music fight songs http://www.jsonline.com/business/40689392.htmlBanshee Themes http://vault.sportsillustrated.cnn.com/vault/article/magazine/MAG1155920/index.htm
References
External links Banshee Music website GMR Marketing website Radiate Group website