The Simpsons is an American animated franchise whose eponymous family consists of Homer, Marge, Bart, Lisa, and Maggie. The Simpsons were created by cartoonist Matt Groening for a series of animated shorts that debuted on The Tracey Ullman Show on Fox on April 19, 1987. After a three-season run, the sketch was developed into The Simpsons, a half-hour prime time show that was an early hit for Fox, becoming the first Fox series to land in the Top 30 ratings in a season (1989–1990). The popularity of The Simpsons has made it a billion-dollar merchandising and media franchise. Alongside the television series, the characters of the show have been featured in a variety of media, including books, comic books, a magazine, musical releases and video games.

The Simpsons Movie, a feature-length film, was released in 2007 and was the eighth highest-grossing film of that year. A variety of merchandise, including T-shirts, DVDs, board games, and action figures have been released. The Simpsons merchandise has sold well, generating $2 billion in revenue during the first 14 months of sales. In 2003, about 500 companies around the world were licensed to use The Simpsons characters in their advertising. In 2008, $750 million worth of The Simpsons merchandise was purchased worldwide. Peter Byrne, Fox executive vice-president of licensing and merchandising, called The Simpsons "without doubt the biggest licensing entity that Fox has had, full stop, I would say from either TV or film."

In 2002, the property was valued at $5 billion to $6 billion according to Fox.

Background Creation

Matt Groening conceived of the idea for the Simpsons in the lobby of James L. Brooks's office. Brooks, the producer of the sketch comedy program The Tracey Ullman Show, wanted to use a series of animated cartoons as bumpers between sketches. Groening had been called in to pitch a series of animated shorts, and had intended to present his Life in Hell series. When he realized that animating Life in Hell would require him to rescind publication rights for his life's work, Groening decided to go in another direction. He hurriedly sketched out his version of a dysfunctional family, and named the characters after his own family.

Themes The Simpsons takes place in the fictional American town of Springfield, without any geographical coordinates or references to U.S. states that might identify which part of the country it represents. The Simpsons uses the standard setup of a situational comedy or "sitcom" as its premise. The series centers on a family and their life in a typical American town. However, because of its animated nature, The Simpsons scope is larger than that of a regular sitcom. The town of Springfield acts as a complete universe in which characters can explore the issues faced by modern society. By having Homer work in a nuclear power plant, the show can comment on the state of the environment. Through Bart and Lisa's days at Springfield Elementary School, the show's writers illustrate pressing or controversial issues in the field of education. The town features a vast array of media channels—from kids' television programming to local news, which enables the producers to make jokes about themselves and the entertainment industry. Some commentators say the show is political in nature and susceptible to a left-wing bias. The writer and producer Al Jean admitted in an interview that "We [the show] are of liberal bent." The writers often evince an appreciation for liberal ideals, but the show makes jokes across the political spectrum. Religion also figures as a recurring theme. In times of crisis, the family often turns to God, and the show has dealt with most of the major religions.

Main characters

The main characters of the show are the Simpson family. The Simpsons are a family who live at 742 Evergreen Terrace in Springfield. Although the family is dysfunctional, many episodes examine their relationships and bonds with each other and they are often shown to care about one another. Homer Simpson, voiced by Dan Castellaneta, is the father of the Simpson family. He embodies several American working class stereotypes: he is crude, overweight, incompetent, clumsy, thoughtless and a borderline alcoholic. His voice started out as an impression of Walter Matthau but eventually evolved into a more robust voice during the second and third season of the half-hour show, allowing Homer to cover a fuller range of emotions. Homer has since become one of the most influential fictional characters. He has inspired an entire line of merchandise and his catchphrase, the annoyed grunt "D'oh!", has been included in the Oxford English Dictionary. Marge Simpson, voiced by Julie Kavner, is the well-meaning and extremely patient wife of Homer and mother of Bart, Lisa and Maggie. Her most notable physical feature is her distinctive beehive hairstyle which was inspired by Bride of Frankenstein and the style that Matt Groening's mother wore during the 1960s, although her hair was never blue. Bart Simpson, voiced by Nancy Cartwright, is the oldest child in the family—at age 10. Bart's most prominent character traits are his mischievousness, rebelliousness, disrespect for authority and sharp wit. During the first two seasons of The Simpsons, Bart was the show's main character. The name "Bart" is an anagram of the word "brat". In 1998, Time magazine selected Bart as 46th of the 100 most influential people of the 20th century, and the only fictional character to make the list. He had previously appeared on the cover the December 31, 1990 edition. During the early episodes, Bart was rebellious and frequently escaped without punishment, which led some parents' groups and conservative spokespeople to believe he provided a poor role model for children. This prompted George H. W. Bush to rally, "We're going to keep trying to strengthen the American family. To make them more like the Waltons and less like the Simpsons." Lisa Simpson, voiced by Yeardley Smith, is the middle child of the family-at age 8. She is an extremely intelligent eight-year-old girl, one of the most intelligent characters on the show. Lisa's political convictions are generally socially liberal. In the Tracey Ullman Show shorts, Lisa was more of a "female Bart" and was equally mischievous. As the series progressed, Lisa began to develop into a more intelligent and more emotional character. In 2001, Lisa received a special "Board of Directors Ongoing Commitment Award" at the Environmental Media Awards. "Lisa the Vegetarian", an episode from the seventh season, won both an Environmental Media Award for "Best Television Episodic Comedy" and a Genesis Award for "Best Television Comedy Series, Ongoing Commitment". Maggie Simpson''', is the youngest child of the five main family-at age 1 and members and is almost always seen as a baby. She was quite prominent in the Tracey Ullman Show shorts, often being featured alongside Bart and Lisa but has since become the least seen and heard of the five main Simpsons.Face to Face: Maggie Simpson EW.com. Published September 11, 1992, Retrieved on March 27, 2007 Maggie rarely speaks, but has been voiced by several actors including Elizabeth Taylor, James Earl Jones, Harry Shearer, who used Kang's voice, Jodie Foster,Gimple, pp. 50–51 Yeardley Smith, and Nancy Cartwright.

The five family members were given simple designs so that their facial emotions could easily be changed with little effort and so that they would be recognizable in silhouette. They made their debut on April 19, 1987, in The Tracey Ullman Show short "Good Night". In 1989, the shorts were adapted into The Simpsons, a half-hour series airing on the Fox Broadcasting Company. The Simpson family remained the main characters on this new show.

Television Shorts on The Tracey Ullman Show

The Simpsons shorts debuted on The Tracey Ullman Show on April 19, 1987, were featured on the first three seasons of the show. By the fourth and last season of The Tracey Ullman Show the first season of the half-hour show was on the air. In the two first seasons, the shorts were divided into three or four parts, but in the third season they were played as a single story. The stories for the shorts were written and storyboarded by Matt Groening. The family was crudely drawn, because Groening had submitted basic sketches to the animators, assuming they would clean them up; instead they just traced over his drawings. The animation was produced domestically at Klasky Csupo, with Wesley Archer, David Silverman, and Bill Kopp being animators for the first season. After season one it was animated by Archer and Silverman. "Georgie" Gyorgyi Kovacs Peluce (Kovács Györgyike) was the colorist and the person who decided to make the characters yellow.

The actors who voiced the characters would later reprise their roles in The Simpsons. Dan Castellaneta performed the voices of Homer Simpson, Abraham Simpson, and Krusty the Clown. Homer's voice sounds different in the shorts compared to most episodes of the half-hour show. In the shorts, his voice is a loose impression of Walter Matthau, whereas it is more robust and humorous on the half-hour show, allowing Homer to cover a fuller range of emotions. Voices were needed for the shorts, so the producers decided to ask Castellaneta as well as Julie Kavner to voice Homer and Marge, rather than hire more actors; Castellaneta and Kavner were already members of the main Tracey Ullman Show cast. Nancy Cartwright and Yeardley Smith performed the voices of Bart and Lisa Simpson respectively.

The Simpsons