The Toronto Blue Jays came into existence in 1976, as one of two teams slated to join the American League for the following season, via the 1977 Major League Baseball expansion.

Toronto had been mentioned as a potential major league city as early as the 1880s, and been home to the Toronto Maple Leafs baseball team of the International League, from 1896 to 1967. In January 1976, the San Francisco Giants nearly relocated to Toronto after owner Horace Stoneham agreed to sell the team to a Canadian consortium. The group, which included Labatt Breweries of Canada, The Globe and Mail's Howard Webster, and the Canadian Imperial Bank of Commerce (CIBC), planned to rebrand the team as the Toronto Giants and play at Exhibition Stadium. However, a court ruling halted the move, and the Giants remained in San Francisco. Despite this setback, Toronto's ambition for an MLB team persisted, leading to their successful bid in the 1976 American League expansion, driven by a need to balance the league after Seattle was granted a team as a result of a lawsuit over their loss of the Pilots.

The new Toronto franchise, purchased for $7 million, was named the Toronto Blue Jays following a contest that attracted over 4,000 suggestions. The name reflected Toronto's tradition of using blue in team colors and was influenced by majority owner Labatt Breweries' flagship beer, Labatt Blue. The franchise's first employee, Paul Beeston, began as vice president of business operations, and before the inaugural 1977 season, Peter Bavasi and Pat Gillick were appointed as president and assistant general manager, respectively. The Blue Jays debuted on April 7, 1977, with a win against the Chicago White Sox amid a snowstorm, marking the beginning of a journey from early struggles to eventual success. Throughout the late 1970s and early 1980s, the Blue Jays showed gradual improvement, highlighted by their first winning season in 1983. The team's fortunes rose significantly under manager Bobby Cox in 1985, when they won their first American League East title. The late 1980s and early 1990s, under manager Cito Gaston, were particularly successful, with the Blue Jays winning multiple division titles and back-to-back World Series championships in 1992 and 1993, making them the first team outside the US to achieve this feat. Key players during this era included Roberto Alomar, Joe Carter, and Dave Stieb.

After the mid-1990s strike and subsequent downturn, the Blue Jays faced challenges but also saw the rise of talents like Roy Halladay and Carlos Delgado. The late 1990s brought brief revitalization with the acquisition of Roger Clemens. In the early 2000s, general manager J.P. Ricciardi led a rebuilding phase, culminating in a competitive roster by the mid-2000s. The team's resurgence in the 2010s featured playoff appearances in 2015 and 2016, driven by stars like José Bautista and Josh Donaldson. The Blue Jays continue to build for future success, with young talents like Vladimir Guerrero Jr. and Bo Bichette leading the charge. The Blue Jays made the 2025 World Series, though they lost in it, making it the first World Series loss in franchise history.

Creation of the Blue Jays In 1974, the Toronto City Council approved a further for renovations to Exhibition Stadium, to retrofit it to accommodate baseball and help attract a Major League Baseball (MLB) team.

Possible Toronto Giants In January 1976, San Francisco Giants owner Horace Stoneham agreed to sell the team for $13.25 million to a Toronto group which was led by Don McDougall and consisted of Labatt Breweries of Canada, Ltd., Vulcan Assets Ltd. – owned by The Globe and Mail chairman and president Howard Webster – and Canadian Imperial Bank of Commerce (CIBC). The team was to have begun play in the season at Exhibition Stadium on the CNE grounds, and would have been called the Toronto Giants. However, the plan to move the Giants was quashed by a U.S. court. Following the court ruling, Bob Lurie purchased the Giants and kept them in San Francisco.

American League expansion MLB decided to expand in 1976 to settle a lawsuit filed by the local governments in Seattle, Washington, against the American League for breach of contract, due to the relocation in 1970 of their Seattle Pilots to Milwaukee as the Brewers after only one season. To keep the league with an even number of teams with the addition of a new Seattle expansion franchise, a formal expansion proceeding was held, with a second team being awarded to the city of Toronto. A consortium composed of Labatt Breweries (45%), Webster (45%) and CIBC (10%), purchased the rights for the franchise from MLB for $7 million.

However, even after the franchises were awarded, the future of baseball in Toronto appeared uncertain. Then-U.S. President Gerald Ford had attempted to put pressure on MLB to give Washington, D.C., an expansion franchise instead of Toronto. Washington had been without Major League Baseball since the Senators were moved to Arlington, Texas to become the Texas Rangers following the season (and would continue to do so until when Canada's first MLB team, the Montreal Expos relocated to Washington, D.C., to become the Nationals). Following this development there was brief speculation by Metro Toronto chairman Paul Godfrey, among others, that Washington would be awarded Toronto's American League franchise and Toronto would instead be awarded a National League expansion franchise. However, Ford's attempts did not amount to anything and Toronto was allowed to keep its American League expansion franchise.

The Blue Jays and Mariners were approved as part of the 1977 Major League Baseball expansion discussions. The team was represented by legal counsel Herb Solway and Gord Kirke. Kirke prepared the original documents which led to the foundation of the team in 1976.

The franchise's first employee was Paul Beeston, who began work in 1976 as the vice president of business operations. Beeston later served as president of the Blue Jays and MLB; he eventually returned to the Blue Jays as president in 2008, before retiring at the conclusion of the 2015 season.

Before the team's inaugural season in 1977, Peter Bavasi was chosen to be the president and general manager while Pat Gillick was named assistant general manager.

Naming the team The name "Blue Jays" came about in 1976, when the team held a "name the team" contest, which involved more than 4,000 suggestions. 154 people suggested the name "Blue Jays" and Dr. William Mills, a periodontist from Etobicoke, was selected from a draw as the grand winner. Mills stated that it was traditional for a Toronto-based sports team to have the colour blue as its primary colour and following the leads of the Baltimore Orioles and St. Louis Cardinals that the team be named after a bird. Another theory was that "Blue Jays" was chosen by majority owner Labatt Breweries—an apparent tie-in with its feature brand, Labatt Blue. However, it is very likely that the team would have used blue as one of its colours in any event; blue had been the primary colour for many of Toronto's top-level teams (the Toronto Raptors and Toronto FC, which both came into existence much later, would break with this tradition with both adopting red as their primary colours) since the Toronto Argonauts adopted it in 1873. The Blue Jays nickname was previously used (albeit unofficially) by the Philadelphia Phillies during the 1940s.

1977–1994: Pat Gillick era

1977–1981

The Blue Jays played their first game on April 7, 1977, against the Chicago White Sox, before a home crowd of 44,649. The game is remembered for the minor snowstorm which began just before the game started. Toronto won the snowy affair, 9–5, led by Doug Ault's two home runs. That win was one of only 54 of the 1977 season, as the Blue Jays finished in last place in the AL East, with a record of 54–107. After the season, Gillick became general manager of the team, a position he held until 1994.

In 1978, the team improved their record by five games, but remained last with a record of 59–102. In 1979, after a 53–109 last-place finish, shortstop Alfredo Griffin was named American League co-Rookie of the Year. In addition, the Blue Jays' first mascot, BJ Birdy, made its debut in 1979.

In 1980, Bobby Mattick became manager, succeeding Roy Hartsfield, the Blue Jays' original manager. Mattick began the 1980 season with the goal of losing fewer than 100 games for the first time in the team's brief history. For a brief time during the early part of the season, the Blue Jays battled with the New York Yankees for first place in the AL East, before they tumbled during the summer back to the bottom of the standings. Still, the Blue Jays almost reached the 70-win mark, finishing with a record of 67–95, a 14-win improvement on 1979, and achieving Mattick's goal of fewer than 100 losses. Jim Clancy led with 13 wins and John Mayberry became the first Jay to hit 30 home runs in a season.

In the strike-divided season of 1981, the Blue Jays again finished in last place in the American League East, in both halves of the season. They were 16–42 in the first half, but improved dramatically, finishing the 48-game second half at 21–27, for a combined record of 37–69. After the season, Mattick stepped down as manager, but remained with the team as executive co-ordinator of baseball operations, eventually being promoted to vice president of baseball in 1984.

1982–1984 Under new manager Bobby Cox, Toronto continued to improve in 1982, finishing 78–84. The team tied Cleveland for sixth place in the AL East, marking the first time they had not been worse than every other team in the division. Their pitching staff was led by starters Dave Stieb, Jim Clancy and Luis Leal, and the outfield featured a young Lloyd Moseby and Jesse Barfield. First baseman Willie Upshaw became the first Blue Jay to have at least 100 RBIs in a season.

In 1983, the Blue Jays made an even bigger breakthrough, leading the AL East for most of the summer (including at the All-Star break) before tailing off during August and September; in the end, the club did compile their first winning record, 89–73, finishing in fourth place, nine games behind the eventual World Series champion Baltimore Orioles. It was the first of 11 straight winning seasons for the team.

The Blue Jays' continued to climb in 1984, finishing with the same 89–73 record, but this time in a distant second place behind another World Series champion, the Detroit Tigers. After the 1984 campaign, Alfredo Griffin was traded to the Oakland Athletics, thus giving a permanent spot to young Dominican shortstop Tony Fernández, who became a fan favourite for many years.

1985: First AL East title

In 1985, Toronto won their first championship of any sort: the first of their six American League East division titles. The Blue Jays featured strong pitching and a balanced offense. Their mid-season call-up of relief pitcher Tom Henke also proved to be important. They finished 99–62 (the franchise record for most wins), two games in front of the New York Yankees. The Blue Jays faced the Kansas City Royals in the American League Championship Series (ALCS), and took a 3 games to 1 lead. However, Kansas City won three consecutive games to win the series, 4 games to 3, on their way to their first World Series championship. Shortly after the loss in the ALCS, Bobby Cox left the Blue Jays to return to his former club, the Atlanta Braves, as general manager.

1986–1988 With Jimy Williams now the skipper, the Blue Jays could not duplicate their success in 1986, sliding to a fourth-place tie at 86–76. Jesse Barfield and George Bell led the way with 40 and 31 home runs respectively and Jimmy Key and Jim Clancy tied for the team wins lead with 14 each.