Paul Cherry is an American author, professional speaker, and business trainer, who writes and lectures internationally on sales effectiveness, customer-relationship management, and sales leadership. He lives in Wilmington, Delaware, outside of Philadelphia.
Cherry is the founder of Performance Based Results LLC, a company which sells B2B sales training and performance coaching to teams and managers in corporations across the US and Canada.Jim Brown, "To Sell into the Future, Dig Into the Past | Paul Cherry", August 30, 2018, Sales Tuners Cherry's sales presentation methods have been featured in publications such as Sales & Marketing ManagementPaul Cherry, “Sell Slower”, Sales & Marketing Management, October 2018 and Selling Power.Robert McGarvey, “The Buyer’s Emotional Side”, Selling Power, February, 2010
Cherry is a graduate of the University of Delaware where he holds a BA and MPA degree. He has been a member of the National Speakers Association.
Publications
Questions That Sell – The Powerful Process for Discovering What Your Customer Really Wants (AMACOM) was published in 2006. A second edition (HarperCollins Leadership) was released in 2017.
Questions That Get Results – Innovative Ideas Managers Can Use to Improve Their Teams’ Performance (Wiley) was published in November 2010 and coauthored by Patrick Connor.
The Ultimate Sales Pro – What The Best Sales People Do Differently (HarperCollins Leadership) was published in August 2018.
References