, also known as , is a Japan-exclusive platform game released in 1994 for the Game Gear. The game stars , a mascot character who appeared in Coca-Cola's Japanese commercials of the 1990s.Beep! MegaDrive, "July 1994", page 129.
Plot Coca-Cola Kid takes place in Coke City where a kid named Cokey, who is a student in Skat School, finds himself on a mission to save his teacher after she gets kidnapped.Beep! MegaDrive, "June 1994", page 130.
Gameplay The game uses timed platform game sequences. Power-ups include the famous Coca-Cola soft drink that helps restore health and the coins that helps the player buy items between stages.Persuasive Games: The Expressive Power of Videogames by Ian Bogost, page 162.
Each stage has a 9:59 time limit. Attacks in the games include kicks and flying kicks. Obstacles, like the telephone booths in the downtown level, can also be torn down.
Development The game was reportedly done as part of a licensing agreement between Coca-Cola and Sega. The inclusion of Cokey served as one of the few examples of integrating advertising with gaming.Gamified Approaches to Advertising and Marketing Communication by Cansu Mayadağlı, M. Nur Erdem, page 85.
Marketing Coca-Cola Kid was marketed in Japan with the game included in a special red Game Gear bundle.
Reception The game got a score of 50 from Famitsu (6/10 5/10 5/10 4/10).Famitsu, "1994-08-12" (JP; 1994-07-29), page 41
Beep! MegaDrive gave a score of 63.Beep! MegaDrive, "August 1994" (JP; 1994-07-08), page 22
Sega Saturn Magazine gave a score of 65 (6.468/10).Sega Saturn Magazine, "September 1995" (JP; 1995-08-08), page 86
Notes
References