Eloji or Eloba is a Gram-devta (god of village) folk deity. Statues of Eloji can be found in villages of Rajasthan. He is said to be the lover of Hiranyakashipu's sister Holika.

Holi folklore Holi is a festival of abandonment and acknowledgement of animal instincts. In Indian society, honestly discussing sex is still taboo; public expression of love or sexual desire is condemned. The love story of Eloji and Holika is famous in traditional folklore.

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