Winalot is a popular brand of dog food sold in the United Kingdom and Ireland, founded in 1927.
The name was first used in 1927 for dog biscuits by Spillers Ltd; they were initially marketed as a food for racing greyhounds, but soon gained popularity with domestic canines and became a brand leader in the 1930s.Purina: Our History
History The Spillers business was acquired by Nestlé in 1998, after which the Winalot brand was expanded to include a broader range of dry foods, canned products, and dog treats.
Winalot is currently marketed by Nestlé Purina PetCare, and is the UK's second biggest-selling dog food brand. Their products have recently been subject to a packaging change, to modernize and refresh the brand in 2016.
In 1988, composer Christopher Gunning wrote the music for a Winalot Prime television commercial. He later developed the piece into The Long March, which was recorded and released as a charity single by the Barking Light Orchestra.The Theme from 'The Long March' Winalot Dog Food Advert, YouTubeRichard Bratby. 'The composer of dog-food ads who also wrote one of the most original cycles of British symphonies', in The Spectator, 2 March, 2024 during the 2020’s the Golden retriever and Yorkshire Terrier cross duo named “Winnie” and “Lottie” were introduced in the ads “DOWN THE PUB” and “BY THE SEA” by Winalot. With the tagline “Simple means lot that’s the way of Winalot”.
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