Dominique Xardel (1934 - 2026) is an author and marketing professor in France.
From 1978 to 1988, Xardel was director of ESSEC Business School He was Editor in Chief of the Harvard L'Expansion, the French version of the Harvard Business Review. As of 2005, he was Associate Dean for International Affairs at ESSEC.Srinivasan, Sriram (2005). "Direct to consumer Marketing expert Dominique Xardel speaks to Catalyst on direct marketing", The Hindu BusinessLine, 10 February 2005. Quote: "Of course, any company that adheres to the ground rules of direct marketing is bound to succeed, says the Associate Dean for International Affairs at the ESSEC Grad School of Business, Paris." He holds a Doctorate degree from the University of Paris IX-Dauphine. Xardel worked for businesses such as Unilever and Time Inc before joining ESSEC, and he has taught at Geneva Business School in Switzerland. Xardel has authored various books on marketingSrinivasan (2005). Quote: "An expert on marketing and an author of numerous books, including two on Amway, Xardel is pleased he guessed it right."
References
External links Dominique Xardel, faculty page at ESSEC