This is a list of people in alternative medicine who are notable for developing, founding, inventing, promoting, practicing, marketing, commentating or researching on alternative medicine.

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A Albert Abrams – inventor of Electronic Reactions of Abrams "technology", dynomizer, oscilloclast and radioclast. F. Matthias Alexander – founder of the Alexander Technique, a movement retraining process. C. A. Ansar – Indian alternative medical practitioner Guillermo Arévalo Valera – Shipibo writer, vegetalista, and exponent of Amazonian traditional medicine

B Edward Bach – Founder of flower essence therapy and the Bach flower remedies. William Horatio Bates – Founder of the Bates method alternative approach to eyesight improvement. Henry G. Bieler – American physician and author of Food is Your Best Medicine, known for diet-based healing and treatment of Hollywood celebrities. Ty Bollinger - Co-founder of The Truth About Cancer, promoter of ineffective cancer cures. Paul Bragg – Known for the Bragg Health Crusades, the Bragg Healthy Lifestyle, deep breathing, water fasts, organic foods, juicing and listening to one's body.

C Charaka – One of the founders of Ayurveda. Deepak Chopra – Endocrinologist and Ayurvedic Medicine Practitioner, author of popular books on health and spirituality. Nicholas Culpeper – English physician, author of the early seventeenth century Culpeper's Herbal.

E Mary Baker Eddy – Founder of Christian Science, which advocates Christian healing.

F Moshé Feldenkrais – Inventor of the Feldenkrais method.

G Irene Gauthier – One of the founders of the field of Myomassology. Sylvester Graham – Known for Graham Crackers and founded Grahamism. Stanislav Grof – One of the founders of the field of transpersonal psychology and founder of Holotropic Breathwork.

H Samuel Hahnemann – Founded homeopathy. Michael Harner – Synthesized shamanic beliefs and practices from all over the world into a system now known as neoshamanism. Gustav Hemwall – Prolotherapy injection proponent.

J Stan Jones – Promoter of colloidal silver, which has permanently turned his skin a blue-gray color. Adolf Just – Late 19th/Early 20th century German naturopath. Advocate for the "Nature Cure" movement.

K John Harvey Kellogg – Promoter of colon therapy at the Battle Creek Sanatorium in Battle Creek, Michigan. Will Keith Kellogg – Inventor of corn flakes in 1894 and manager of the Battle Creek Sanitarium. Sebastian Kneipp – Bavarian priest who began the Nature Cure movement (1890s). Chiefly known for his contributions to hydrotherapy. Louis Kuhne – Promoter of hydrotherapy, especially hip and sitz baths.

L George Lewith – UK advocate for alternative medicine and professor at Southampton University. Pehr Henrik Ling – Swedish pioneer of physical education. Falsely credited as the Father of Swedish Massage (that credit goes to Johann Georg Mezger). Benedict Lust – Founder of naturopathic medicine in the United States. Purchased the rights to the term "naturopathy" from John Scheel.

M Maria Sabina – Mexican healer, mystic leader of Mazatec people, curandero specializing in the native psilocybe mushrooms. Caroline Myss – American medical intuitive, mystic and author.

N Devi Nambudripad – Founder of NAET, controversial allergy treatment.

O Leonard Orr – Developed Rebirthing. David Orme-Johnson – Researcher and proponent of Transcendental Meditation technique.

P Daniel Palmer – Founder of chiropractic. B. J. Palmer – Son of D.D. Palmer and known as the "developer" of chiropractic. Linus Pauling – Coined the term "orthomolecular medicine," the controversial use of Vitamin C and other megavitamin therapies. Pauling was however not a general supporter of alternative medicine. Fritz Perls – Founder of Gestalt Therapy. Vincent Priessnitz – One of the founders of hydrotherapy.

R Wilhelm Reich – Founder of Orgonomy. Ida P. Rolf – Founder of Rolfing Structural Integration, the first bodywork that attempted to change posture.

S Charlotte Selver – Introduced the concept of sensory awareness for movement education and healing, which influenced many health disciplines during the Human Potential Movement. Herbert Shelton – Founded the Natural Hygiene movement. Bernie Siegel – American MD and author who promotes cultivating one's attitude toward healing. Rudolf Steiner – Founded anthroposophical medicine. David Stephan - Speaker at health and wellness expos where he promotes Truehope Nutritional Support supplements. Andrew Taylor Still – Founded osteopathy, a manual therapy practice.

T Samuel Thomson – 19th century herbalist, founded Thomsonian Medicine. Mabel Todd – Founded Ideokinesis, a form of somatic education, in the 1930s. Mohammad Ali Taheri – founder of two complementary medicines Faradarmani and Psymentology.

U Mikao Usui – Founded Reiki during the early twentieth century in Japan.

W Andrew Weil – Founder of Integrative Medicine and author. Darrell Wolfe – Founder of The Wolfe Clinic J. R. Worsley – Founder of Five Elements school of acupuncture. Frances Wright – Active in the American Popular Health Movement of the 1830s and 40s. P. K. Warrier – Indian Ayurvedic physician who received Padma Bhushan in 2010.

Y Yellow Emperor (Huang Di) – Historically credited as the founder of traditional Chinese medicine. Maharishi Mahesh Yogi – Founder of Transcendental Meditation.

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